Sensory Wellness: Emerging Trends Driving the New Touchpoints of Consumer Packaged Goods

Sensory Wellness: Emerging Trends Driving the New Touchpoints of Consumer Packaged Goods

September 17th, 2024: 2:30 PM - 3:30 PM
Sensory science touches upon our 5 senses - sight, smell, taste, touch, and hearing. Emotional Wellness is a fundamental factor for consumers and the products they purchase. Consumer packaged goods designed to enhance pleasure, diminish pain, or solve a problem are drivers, many of which incorporate multiple touchpoints. This presentation by Amy Marks McGee of Trendincite LLC and Ariella Halperin of Storied Senses examines consumer lifestyle trends such as Women’s Wellness, Pets, Gaming, and Inclusive Design and how they influence innovation to improve the quality of life.
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