Survey for Impact of Social Media Marketing on Brand Loyalty
Section 1 - Basic Demographic details
1. Age
*
0-18
18-24
25-34
35-44
44+
2. Gender
*
Male
Female
3. Education level
*
High school
Undergraduate
Postgraduate
Other
4. Employment status
*
Student
Employed
Self-employed
Unemployed
City of Residence
*
Back
Next
Section 2 - Social Media Usage
5. How often do you use social media?
*
Multiple times a day
Once a day
A few times a week
Rarely
Never
6. Which social media platform do you use most frequently?
*
Facebook
Instagram
Twitter
LinkedIn
Other
Back
Next
Section 3 - Brand interaction on Social Media
7. How often do you interact with brands on social media? (E.g liking, posts, sharing content, commenting)
*
Frequently
Occasionally
Rarely
Never
8. What motivates you to follow a brand on social media? (Select all that apply)
*
Promotion/Discount
Interesting Content
Brand Values/Identity
Product Information
Customer Service
Recommendation from Friends/Influencer
Back
Next
Section 4 - Social Media Marketing and Brand Loyalty
9. How often do you purchase products from brands you follow on social media?
*
Frequently
Occasionally
Rarely
Never
10. How strongly do you agree with the following statements? (Rate on a scale from 1-5, where 1 = Strongly Disagree and 5 = Strongly Agree)
a. Social media marketing has increased my trust in brand.
*
Worst
1
2
3
4
Best
5
1 is Worst, 5 is Best
b. I am more likely to stay loyal to a brand that I follow on social media.
*
Worst
1
2
3
4
Best
5
1 is Worst, 5 is Best
c. Social Media content from brands influences my purchasing decisions.
*
Worst
1
2
3
4
Best
5
1 is Worst, 5 is Best
d. I feel more connected to brands that actively engaged with me in social media.
*
Worst
1
2
3
4
Best
5
1 is Worst, 5 is Best
e. Promotion and discounts on social media make me more loyal to a brand.
*
Worst
1
2
3
4
Best
5
1 is Worst, 5 is Best
Back
Next
Section 5 - Content Preference
11. What type of brand content do you find most engaging on social media (Select all that apply)
*
Product Demonstrations
Customer Reviews / Testimonials
Contest / Giveaways
Educational content
Other
12. How important is it for brands to respond to your comments or messages on social media
*
Very Important
Important
Not Important
Back
Next
Section 6 - Brand Loyalty
13. Do you feel more loyal to a brand due to its presence on social media compared to brands that are less active?
*
Yes
No
Maybe
14. How likely are you to recommend a brand you follow on social media to others?
*
Very Likely
Likely
Neutral
Unlikely
Very Unlikely
Should be Empty: