IIM SKILLS Scholarship Test Content Writing
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Instructions:
This Scholarship Test is designed to assess general aptitude, basic computer skills, and introductory awareness of content writing concepts.
You have 10 minutes to complete the test.
No prior knowledge of Content Writing is required.
This test will help determine eligibility for a scholarship to pursue the Content Writing Course.
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IIM SKILLS Scholarship Test Content Writing
powered by IIM SKILLS
1. Which of the following is NOT a type of content writing?
Blogging
Web design
Product descriptions
Social media posts
2. What is the main purpose of a headline?
To make the text longer
To catch the reader’s eye
To add keywords
To explain the content
3. Which of these is an example of writing to persuade someone?
A product review
A sales pitch
A news story
A user manual
4. In SEO (Search Engine Optimization), what does 'keyword density' mean?
The number of different keywords in the text
How often a keyword appears in the text
How relevant a keyword is to the topic
How long the keyword phrase is
5. What is a 'call to action' (CTA) in writing?
A summary of the text
A phrase that tells the reader to do something
A headline
A conclusion
6. Which of the following is a good practice in writing?
Using complicated language to impress readers
Writing in long paragraphs without breaks
Copying content from other sources
Writing clear and simple sentences
7. What is the main difference between content writing and copywriting?
Content writing is for entertainment, copywriting is for information.
Content writing is to inform, copywriting is to persuade.
Content writing is for internal use, copywriting is for public use.
There is no difference; they are the same.
8. Which of these tools can help check for copied content?
Grammarly
Copyscape
Yoast SEO
Canva
9. What is the best length for a blog post title for SEO?
10-20 characters
20-30 characters
50-60 characters
70-80 characters
10. What is important when writing for online readers?
Using a lot of technical words
Writing in passive voice
Adding keywords naturally
Avoiding subheadings
11. What is the purpose of an introduction in writing?
To give background information
To include as many keywords as possible
To confuse the reader
To summarize the whole content
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IIM SKILLS Scholarship Test Content Writing
powered by IIM SKILLS
12. What makes a blog post effective?
Unrelated images
Clear and engaging writing
Too many exclamation marks
Using very technical language
13. Which of these should be avoided in writing?
Proofreading before publishing
Adding relevant links
Using cliches and overused phrases
Writing in an active voice
14. Why is editing important in writing?
To make the text shorter
To ensure the writing is clear and correct
To add more difficult words
To change the tone of the text
15. What is ‘evergreen content’?
Content that is seasonal
Content that stays relevant for a long time
Content with lots of keywords
Content that is time-sensitive
16. What should the conclusion of a blog post do?
Introduce a new topic
Encourage the reader to take action or read more
Repeat the introduction
List sources
17. Which sentence is in active voice?
The report was written by John.
The cake was baked by Sarah.
Sarah baked the cake.
The book was read by the class.
18. Which type of content helps build a brand's authority?
Listicles
White papers
Personal stories
Reviews
19. Why is it important to know your audience when writing?
To increase the word count
To write content that connects with them
To avoid using keywords
To make the content more formal
20. What does ‘tone’ mean in writing?
The number of words in a paragraph
The attitude or style of the writing
The font style used
The structure of sentences
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