Advertising Audit

1
Welcome to the Ads Report Card!* This field is required.This 30-question survey will give you actionable next steps to improve your digital ads ROI. First, where should we email your results?
Please provide your email address so we know where to send your results.
2
We have created customer personas or archetypes for our top customers, and we can describe them in detail.* This field is required.Choose the answer that best represents how you feel about the statement above.
1 Strongly Disagree
2 Disagree
3 Somewhat Disagree
4 Neutral
5 Somewhat Agree
6 Agree
7 Strongly Agree
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2 Disagree
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3 Somewhat Disagree
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4 Neutral
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5 Somewhat Agree
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6 Agree
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7 Strongly Agree
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3
We understand our value proposition to our different customer types, and we use that value proposition in our advertising.* This field is required.Choose the answer that best represents how you feel about the statement above.
1 Strongly Disagree
2 Disagree
3 Somewhat Disagree
4 Neutral
5 Somewhat Agree
6 Agree
7 Strong Agree
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1 Strongly Disagree
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2 Disagree
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3 Somewhat Disagree
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4 Neutral
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5 Somewhat Agree
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6 Agree
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7 Strong Agree
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4
How frequently do you update your audience segments in your digital advertising platform?* This field is required.Choose the answer that best represents how you feel about the statement above.
1 Never
2 Rarely
3 Once A Year
4 Every 3 Months
5 Frequently
6 Every Month
7 More Often Than Once A Month
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1 Never
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2 Rarely
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3 Once A Year
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4 Every 3 Months
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5 Frequently
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6 Every Month
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7 More Often Than Once A Month
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5
How often do you review your customer personas or archetyping work?* This field is required.Choose the answer that best represents how you feel about the statement above.
1 Never
2 Almost never
3 Rarely
4 Neutral
5 Sometimes
6 Often
7 All the Time
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1 Never
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2 Almost never
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3 Rarely
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4 Neutral
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5 Sometimes
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6 Often
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7 All the Time
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6
We segment our advertising audiences based on specific criteria such as location, age, interests, or other aspects of your customer persona.* This field is required.Choose the answer that best represents how you feel about the statement above.
1 Strongly Disagree
2 Disagree
3 Somewhat Disagree
4 Neutral
5 Somewhat Agree
6 Agree
7 Strongly Agree
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1 Strongly Disagree
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2 Disagree
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3 Somewhat Disagree
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4 Neutral
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5 Somewhat Agree
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6 Agree
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7 Strongly Agree
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7
We have marketing strategies in place to reach the different types of customers that we sell to.* This field is required.Choose the answer that best represents how you feel about the statement above.
1 Strongly Disagree
2 Disagree
3 Somewhat Disagree
4 Neutral
5 Somewhat Agree
6 Agree
7 Strongly Agree
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1 Strongly Disagree
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2 Disagree
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3 Somewhat Disagree
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4 Neutral
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5 Somewhat Agree
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6 Agree
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7 Strongly Agree
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8
Do you use CRM a customer data platform to manage customers, audiences, or prospects?* This field is required.Select An Option That Applies
YES
NO
Y/N
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Y/N
YES
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NO
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9
How often do you refresh the imagery and visuals used in your campaigns?* This field is required.Choose the answer that best represents how you feel about the statement above.
1 Never
2 Almost never
3 Rarely
4 Neutral
5 Sometimes
6 Often
7 All the Time
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1 Never
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2 Almost never
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3 Rarely
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4 Neutral
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5 Sometimes
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6 Often
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7 All the Time
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10
How often do you review and change your ad copy to improve performance?* This field is required.Select the best answer.
Rare/Never
Once a Year
Once a Month
Once a Quarter
More Often than Once a Month
11
We keep an active list of terms that are NOT relevant to our business. Either for messaging or search keyword exclusions.* This field is required.Choose the answer that best represents how you feel about the statement above.
1 Strongly Disagree
2 Disagree
3 Somewhat Disagree
4 Neutral
5 Somewhat Agree
6 Agree
7 Strongly Agree
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1 Strongly Disagree
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2 Disagree
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3 Somewhat Disagree
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4 Neutral
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5 Somewhat Agree
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6 Agree
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7 Strongly Agree
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12
We have a creative schedule or plan for our visuals or imagery.* This field is required.Choose the answer that best represents how you feel about the statement above.
1 Strongly Disagree
2 Disagree
3 Somewhat Disagree
4 Neutral
5 Somewhat Agree
6 Agree
7 Strongly Agree
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1 Strongly Disagree
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2 Disagree
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3 Somewhat Disagree
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4 Neutral
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5 Somewhat Agree
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6 Agree
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7 Strongly Agree
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13
When we update our advertising visuals, we also update the Web site or landing pages that correspond to our digital advertising* This field is required.Choose the answer that best represents how you feel about the statement above.
1 Strongly Disagree
2 Disagree
3 Somewhat Disagree
4 Neutral
5 Somewhat Agree
6 Agree
7 Strongly Agree
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1 Strongly Disagree
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2 Disagree
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3 Somewhat Disagree
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4 Neutral
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5 Somewhat Agree
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6 Agree
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7 Strongly Agree
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14
We keep a 'swipe file' or an inspiration channel of competitive or non-competitive marketing and advertising. The file is meant to provide inspiration for our campaigns.* This field is required.Choose the answer that best represents how you feel about the statement above.
YES
NO
Y/N
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Y/N
YES
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NO
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15
Our advertising and campaign messaging matches our brand's overall tone and goals.* This field is required.Choose the answer that best represents how you feel about the statement above.
1 Strongly Disagree
2 Disagree
3 Somewhat Disagree
4 Neutral
5 Somewhat Agree
6 Agree
7 Strongly Agree
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1 Strongly Disagree
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2 Disagree
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3 Somewhat Disagree
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4 Neutral
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5 Somewhat Agree
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6 Agree
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7 Strongly Agree
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16
If running Search advertising, explain your process of keyword research. Your answer may range from 'We don't do keyword research,' to a specific process that updates daily.* This field is required.A brief summary of your process is best.
e.g: We invest significant time weekly in keyword research to ensure our campaigns are optimized.
17
We understand what a customer or sale is worth to us, and we know what ROI we need from our advertising in order for it to be efficient.* This field is required.Choose the answer that best represents how you feel about the statement above.
1 Strongly Disagree
2 Disagree
3 Somewhat Disagree
4 Neutral
5 Somewhat Agree
6 Agree
7 Strongly Agree
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1 Strongly Disagree
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2 Disagree
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3 Somewhat Disagree
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4 Neutral
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5 Somewhat Agree
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6 Agree
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7 Strongly Agree
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18
We tailor our offers to specific audiences or customers.* This field is required.Choose the answer that best represents how you feel about the statement above.
1 Strongly Disagree
2 Disagree
3 Somewhat Disagree
4 Neutral
5 Somewhat Agree
6 Agree
7 Strongly Agree
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3 Somewhat Disagree
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4 Neutral
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5 Somewhat Agree
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6 Agree
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7 Strongly Agree
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19
How often do you review and adjust your digital marketing strategy?* This field is required.Choose the answer that best represents how you feel about the statement above.
1 Never
2 Almost never
3 Rarely
4 Neutral
4 Sometimes
6 Often
7 All the Time
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1 Never
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2 Almost never
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3 Rarely
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4 Neutral
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4 Sometimes
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6 Often
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7 All the Time
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20
How often do you review and change your ad copy to improve performance?* This field is required.Select the best answer.
Rare/Never
Sometimes
Neutral
Frequent
Often
21
We have different campaigns dedicated to the different products or services we sell.* This field is required.Choose the answer that best represents how you feel about the statement above.
1 Strongly Disagree
2 Disagree
3 Somewhat Disagree
4 Neutral
5 Somewhat Agree
6 Agree
7 Strongly Agree
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1 Strongly Disagree
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2 Disagree
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3 Somewhat Disagree
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4 Neutral
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5 Somewhat Agree
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6 Agree
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7 Strongly Agree
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22
Our desired ROI is a part of the ad platform setup process.* This field is required.Choose the answer that best represents how you feel about the statement above.
1 Never
2 Almost never
3 Rarely
4 Neutral
5 Sometimes
6 Often
7 All the Time
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1 Never
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2 Almost never
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3 Rarely
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4 Neutral
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5 Sometimes
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6 Often
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7 All the Time
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23
Our advertising and campaign messaging matches our brand's overall tone and goals.* This field is required.Choose the answer that best represents how you feel about the statement above.
1 Strongly Disagree
2 Disagree
3 Somewhat Disagree
4 Neutral
5 Somewhat Agree
6 Agree
7 Strongly Agree
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1 Strongly Disagree
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2 Disagree
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3 Somewhat Disagree
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4 Neutral
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5 Somewhat Agree
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6 Agree
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7 Strongly Agree
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24
How often do you measure the success of your marketing campaigns across different platforms?* This field is required.Choose the answer that best represents how you feel about the statement above.
1 Never
2 Almost never
3 Rarely
4 Neutral
5 Sometimes
6 Often
7 All the Time
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1 Never
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2 Almost never
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3 Rarely
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4 Neutral
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5 Sometimes
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6 Often
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7 All the Time
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25
What digital platforms do you currently use to advertise your business?* This field is required.Select As Many That Apply
Facebook/Instagram
Linkedin
Google/Search
TikTok
OTT/CTV
Display/Banner
YouTube
Snapchat
Digital Audio
Other
26
We feel confident that we are currently running marketing and advertising on the right channels for our business.* This field is required.Choose the answer that best represents how you feel about the statement above.
1 Strongly Disagree
2 Disagree
3 Somewhat Disagree
4 Neutral
5 Somewhat Agree
6 Agree
7 Strongly Agree
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1 Strongly Disagree
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3 Somewhat Disagree
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4 Neutral
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5 Somewhat Agree
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6 Agree
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7 Strongly Agree
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27
There is someone on our team dedicated to our creative imagery.* This field is required.Choose the answer that best represents how you feel about the statement above.
YES
NO
Y/N
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Y/N
YES
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NO
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28
We dedicate time and resources to ensure that digital conversion tracking is set up, and optimized.* This field is required.Choose the answer that best represents how you feel about the statement above.
1 Strongly Disagree
2 Disagree
3 Somewhat Disagree
4 Neutral
5 Somewhat Agree
6 Agree
7 Strongly Agree
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1 Strongly Disagree
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2 Disagree
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3 Somewhat Disagree
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4 Neutral
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5 Somewhat Agree
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6 Agree
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7 Strongly Agree
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29
We use Google Analytics, or another digital measurement tool to track performance, in addition to the performance measurement provided by the ad platforms we are working in.* This field is required.Choose the answer that best represents how you feel about the statement above.
1 Never
2 Almost never
3 Rarely
4 Neutral
5 Sometimes
6 Often
7 All the Time
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1 Never
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2 Almost never
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3 Rarely
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4 Neutral
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5 Sometimes
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6 Often
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7 All the Time
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30
We understand our digital attribution. We have an understanding of how much "credit" the different ad platforms should receive for a conversion or action on our Web site.* This field is required.Choose the answer that best represents how you feel about the statement above.
1 Strongly Disagree
2 Disagree
3 Somewhat Disagree
4 Neutral
5 Somewhat Agree
6 Agree
7 Strongly Agree
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1 Strongly Disagree
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2 Disagree
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3 Somewhat Disagree
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4 Neutral
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5 Somewhat Agree
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6 Agree
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7 Strongly Agree
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31
We know the performance benchmarks for our ad campaigns, and we optimize toward those benchmarks.* This field is required.Choose the answer that best represents how you feel about the statement above.
1 Strongly Disagree
2 Disagree
3 Somewhat Disagree
4 Neutral
5 Somewhat Agree
6 Agree
7 Strongly Agree
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1 Strongly Disagree
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2 Disagree
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3 Somewhat Disagree
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4 Neutral
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5 Somewhat Agree
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6 Agree
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7 Strongly Agree
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32
We have created internal reports that clearly display the performance of our advertising, based on metrics that are important to our business.* This field is required.Choose the answer that best represents how you feel about the statement above.
1 Never
2 Almost never
3 Rarely
4 Neutral
5 Sometimes
6 Often
7 All the Time
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1 Never
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2 Almost never
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3 Rarely
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4 Neutral
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5 Sometimes
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6 Often
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7 All the Time
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33
We have mapped our advertising costs so that we know how much we are willing to pay for a click, a call, traffic, or other key performance indicator.* This field is required.Choose the answer that best represents how you feel about the statement above.
1 Strongly Disagree
2 Disagree
3 Somewhat Disagree
4 Neutral
5 Somewhat Agree
6 Agree
7 Strongly Agree
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1 Strongly Disagree
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2 Disagree
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3 Somewhat Disagree
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4 Neutral
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5 Somewhat Agree
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6 Agree
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7 Strongly Agree
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34
We analyze and test different landing pages for our ad campaigns* This field is required.Choose the answer that best represents how you feel about the statement above.
1 Never
2 Almost never
3 Rarely
4 Neutral
5 Sometimes
6 Often
7 All the Time
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1 Never
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2 Almost never
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3 Rarely
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4 Neutral
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5 Sometimes
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6 Often
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7 All the Time
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35
What other relevant information about your marketing strategy would you like to add?This one is optional
36
How many people on your team are dedicated to managing each marketing channel?* This field is required.Choose the option that most accurately depicts your staffing.
None
Shared Responsibility
2-3
4-5
5+
37
We integrate feedback from our audience/customers into your marketing strategy.* This field is required.Choose the answer that best represents how you feel about the statement above.
1 Strongly Disagree
2 Disagree
3 Somewhat Disagree
4 Neutral
5 Somewhat Agree
6 Agree
7 Strongly Agree
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1 Strongly Disagree
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2 Disagree
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3 Somewhat Disagree
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4 Neutral
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5 Somewhat Agree
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6 Agree
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7 Strongly Agree
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38
We use professional photography or design for our marketing materials.* This field is required.Choose the answer that best represents how you feel about the statement above.
1 Never
2 Almost never
3 Rarely
4 Neutral
5 Sometimes
6 Often
7 All the Time
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1 Never
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2 Almost never
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3 Rarely
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4 Neutral
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5 Sometimes
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6 Often
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7 All the Time
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