Website Content Collection Form
Please set aside 1 to 1.5 hours to complete this form. This form can also be saved and returned to later. If you already have a website, feel free to copy over content where it still applies. Please fill out every section relevant to your business—even if we discussed some of this during your consult. This is your chance to describe things in your own words so I can better understand how you talk about your work. Everything you share here will be shaped, refined, and optimized to create a site that feels aligned with your brand, connects with your audience, and supports your SEO goals.
Business Basics:
Business name as it should be displayed on the website:
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Owner(s) Name(s):
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Business Address:
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Business Phone Number:
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Primary Business Email
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This will be used for all WordPress communication, your website, premium plugin renewals etc.
Business Hours:
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Year Business Was Established:
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Current Website URL (if any):
Social Media Links:
Please insert the actual URL. ie; instagram.com/sproutmarketing.design
Are there any websites you like the style or layout of? (List at least 2 links and feel free to explain what you like). Use Pinterest if you can't find any - this helps me get a visual of the vibe you're going for.
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The niche/industry does NOT matter - I am just looking to see your design style preferences here!
What should your main call-to-action do? (e.g., book a consult, fill out a form, call you, etc.)
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ie; “Book a Consultation,” “Get a Quote”
Primary service area:
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ie; Not just Phoenix, AZ. Instead, be specific and include neighboring cities that you provide service in such as Phoenix, Chandler, Mesa, Scottsdale and Tempe Arizona. OR, if your business primarily lives online and your focus is the West Coast, you might say "all areas of California, Oregon, Washington, Nevada and Arizona".
Is your business licensed and/or insured? If this is required to be displayed on your site (eg., ROC #), list the license number and where you need it placed:
How do clients currently schedule your service?
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Helps with how your call-to-action is worded.
Do you offer services in-person, online or over the phone?
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Preferred contact method for leads?
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So the CTA aligns with how you actually work—form, phone, text, etc.
Are there any services or locations you'd like to grow or rank better for?
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Any awards, certifications, licenses, or affiliations you'd like mentioned on the site? If you need icons displayed for any of these (such as a logo of a specific affiliation, please be sure to submit that with your images):
Adds credibility—especially for law, therapy, and trades.
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SEO Strategy Focus:
Note: This helps your site rank better in Google and attract more of your ideal clients. During revisions, changing too much SEO-focused content may reduce those benefits—so it’s helpful to know your preference upfront.
Would you like the content for your website to be written with a strong focus on SEO (search engine optimization), including relevant keywords and location targeting?
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Yes, please optimize content for SEO.
No, I prefer messaging that focuses more on tone/voice than search engines.
Who are your top 3 local competitors?
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Brand Voice and Style Preferences:
These questions help me design a site that reflects your business—and connects with your ideal clients.
What is your vision for your new website?
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What do you want it to feel like, say about you, or do for your business?
What mood or emotional tone should your site give off?
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Examples: calm, bold, playful, trustworthy, luxurious, etc.
How would you describe your brand voice?
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Examples: warm and conversational, direct and professional, fun and friendly, etc.
Do you prefer a light or dark background overall?
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Light
Dark
No Preference
Are there any specific colors, fonts, or visual elements you love—or absolutely dislike?
What kind of imagery best represents your business? In addition to any photos you’re providing, I may source a few images to help fill gaps or strengthen the visual impact. Think about what fits your brand—people-focused, clean product shots, lifestyle imagery, abstract textures, or something else?
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Examples: people-focused, clean product shots, textured lifestyle images, editorial-style, outdoor/nature-only, abstract graphics, etc.
Do you want your site to feel more bold and modern, calm and minimal, playful, luxurious… or something else entirely?
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Examples: people-focused, clean product shots, textured lifestyle images, editorial-style, outdoor/nature-only, abstract graphics, etc.
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Your Website Content
Please take your time when filling out this part of the form—your responses shape the foundation of your entire website. The more detail you give, the better your final site will reflect your brand. Use your own words to share your story, what you offer, and what sets your business apart. This is not the time for one-liners or vague answers—strong websites are built on strong content! Avoid using AI or copy/paste from competitors. I’ll refine what you provide to ensure it reads well, aligns with your brand voice, and is optimized for search engines. You don’t need to worry about phrasing—just be specific, honest, and thorough. I can’t build a meaningful website without meaningful input from you.
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Website Content
Homepage Content
Hero (first thing you will see when opening your website): What’s the first thing visitors should feel or understand when they land on your homepage? Do you have a tagline or a powerful headline idea you'd like to feature?
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Write 1–2 sentences that sum up what your business offers and why it matters to your clients.
Intro/About Teaser: Share a brief introduction to you or your business. Think of this as a short preview before someone clicks to read your full About page.
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Services Teaser: List the core services you offer. Bullet points and a quick explanation are fine here.
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Why Do Clients Choose You Over Competitors?
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What makes your services stand out? This could be your process, personality, results, flexibility, experience—whatever clients rave about most.
Ideally, what would your visitors journey be after landing on your homepage?
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(e.g. book a consult straight away, view service pages, request a quote, call you, etc.)
Reviews and Testimonials: If you want a review banner added to your website, let me know exactly where to find them:
List any places (ie, Google, Facebook) where your customers have left reviews.
If your project includes a portfolio, list any design specifications or requests here. If your project does not already include a portfolio page, leave blank.
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About Page / About the Company
Your Story: When and why did you start your business? What inspired you to do what you do? What experiences, education, or values shape how you serve clients?
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Your Mission + Approach: What sets you apart from others in your industry? How do you want clients to feel after working with you? Are there any values or philosophies that drive your work?
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ie, pricing, industry experience, special software/technology/processes, etc.
Your Team (if applicable): Who else is involved in the business, and what are their roles?
If they have a bio to share on the site, list that here!
Fun Details (Optional): Anything personal, fun, or unexpected that helps people connect with you?
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Your Services and Pricing
Core Services: List out the main services your business provides. Please include the exact names you use for them and a full description for EACH service. List any pricing that should be displayed as well.
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Write at least a 3-6 sentence paragraph explaining each core service so I know how to showcase them on your site to your clients.
Who is your service for (target audience, ideal customer)? Are there specific results your clients can expect?
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What are your top selling services or products?
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If your business is brand new, list the services you want to spotlight.
Do You Offer Any Packages or Bundles? If so, please describe them here (example: monthly plans, seasonal packages, VIP options, etc.) with pricing if applicable:
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Do Any Services Require Special Instructions or Prep? If there’s anything clients should know before booking or requesting a service (e.g. timelines, deposits, consultations), note it here.
What Is the Primary Call to Action You Want Visitors to Take on this page?
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(Example: Book now, contact for a quote, call to schedule, fill out a form, etc.)
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Contact Page
What should your contact form include?
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Examples: name, phone number, email, service type, preferred contact method, timeframe, message
Where should contact form submissions be sent?
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List the email(s)
Do you want any additional contact info displayed on the page?
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Examples: phone number, address, Google Map, hours, etc.
If you are embedding a form (such as a booking form), please insert the HTML code here.
Note, this requires you to have an already-established booking flow such as Calendly, House Call Pro, etc.
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Footer
What information should appear in your footer?
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Business hours
Contact info (phone/email)
Service Area
Social Media Icons
Google Map (links to your location and Google Business Profile)
Do you need a newsletter signup?
Note, this does NOT include integration to any pre-existing email campaign platforms such as MailChimp, FloDesk etc. This is onyl to collect emails from your website.
Any resources you need to link to in your footer?
List the links if so.
Any licenses, insurance, accessibility notices or legal disclaimers that need to be listed in the footer, please input those below:
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Blog Page
ONLY complete this page IF your project includes migrating or creating a blog. If not, skip!
For your blogs homepage (the page that houses all of your individual blog posts), are there any specifics you need/want on this page? An example might be, a sidebar that has a CTA button to get a quote. Or, an email signup banner. List any other design requirements you have for the blog page(s).
For individual blog pages, do you have any guidelines on how you'd like this to look?
For blog posts being migrated; where can I find the blogs currently? Please list exact URL(s).
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Miscellaneous
FAQ's will strategically be placed throughout your site, but if you have any specific FAQ's, list them below:
Legal Pages & Guarantees
A universal Privacy Policy is added to all websites. If you have your own, paste them below. Note, there is no styling applied to these pages.
If you have a Privacy Policy, please copy and paste below.
If you have a Product or Service Guarantee, please copy and paste below.
If you have any specific Terms & Conditions for your services, cancellation policies, or disclaimers, copy and paste below.
If you have any additional requests for your website, please input below.
That's a wrap!
Thank you for taking the time to complete this form! I know it’s lengthy and detailed, but my hope is that it’s given you the chance to reflect and really dig deep into the heart of your business—your values, goals, and what makes you stand out. This information is invaluable for creating a website that truly represents your brand and connects with your audience.
If you have any feedback on how to make this form or process better, please share!
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