Event Tech Survey 2025

Our industry is more tech-fuelled than ever before, but where are we heading next? Tell us how you see things developing through 2025.

Complete the survey to be first to receive the report with our exclusive findings.
What are your annual digital revenue expectations?*

0-9%10-29%30-49%50-69%70-100%
What is your experience of implementing digital sponsorship for your events?*

Very easyEasyNeutralChallengingVery challenging
How do you generate revenue through event tech?*

Different exhibitor package levelsAdd-ons to basic exhibitor packagesWeb sponsorshipApp sponsorship
How much of your budget goes towards event tech?*

0-9%10-29%30-49%50-69%70-100%
How do you expect the digital component of your budget to change?*

LowerRemain the sameIncreaseSignificantly increase
Where can event technology be grasped as an opportunity?*

Community nurturingProving exhibitor ROIPersonalisation of experiencesProduct discoveryAI-powered featuresBetter event analytics
What are the key challenges facing eventprofs?*

Good ROI for exhibitorsSeamless experience across platformsKeeping up with tech advancesAudience levelsLack of skilled resource in-houseIntegration between suppliersSmooth exhibitor onboardingBudgetSustainability
What are your key event tech features?*

Lead retrieval365 Community and MarketplaceInteractive floorplanAI matchmakingHosted buyer meetingsLocation-based notifications and analysisRegistrationMessagingAutomation of processes
How would you like AI to best help your events?*

Product recommendationsPeople recommendationsMarketing/messaging automationChatbotsData analysisContent curationContent creationSchedule curationEvent project management
What is the level of tech adoption at your events?*

Very high adoptionHigh adoptionMedium adoptionLow adoptionVery low adoption
Rate this success metric: Revenue*

Very importantImportantA little importantNot important
Rate this success metric: Number of leads*

Very importantImportantA little importantNot important
Rate this success metric: Number of attendees*

Very importantImportantA little importantNot important
Rate this success metric: Number of exhibitors and/or sponsors*

Very importantImportantA little importantNot important
Rate this success metric: Engagement*

Very importantImportantA little importantNot important
Rate this success metric: Customer retention*

Very importantImportantA little importantNot important
Please add any other metrics you use and describe their importance
Do you have any comments about event technology?
Name*

First NameLast Name
Email*
example@example.com
. Country. Position. Years in industry
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