Product Strategy Assessment

1

Name

First Name

Last Name

2

Email

example@example.com

3

Website

4

What inspired the idea for your product, and what specific problem are you aiming to solve?

5

Can you describe your ideal target user or customer, and what makes your product valuable to them?

6

What key features or functionalities are you envisioning for your product?

7

Have you identified any competitors, and how do you plan to differentiate your product from theirs?

8

What is your current vision for generating revenue with your product (e.g., subscriptions, one-time purchase, freemium)?

9

How do you plan to validate your product idea before building it (e.g., user interviews, surveys, prototypes)?

10

What are the biggest challenges or uncertainties you’ve encountered in developing your product idea?

11

How do you envision scaling your product after the initial launch (e.g., more features, new markets, partnerships)?

12

What resources (team members, funding, tools) do you already have in place to support your product development?

13

What would success look like for your product in its first year after launch, and how will you measure it?

14

Start the assessment

15

How clear is your understanding of the problem your product will solve?* This field is required.

Very clear

Somewhat clear

Neutral

Vague

Not clear at all

16

Have you conducted any user research to validate the need for your product?* This field is required.

Extensive research

Some research

Minimal research

No research yet

We don’t plan to do user research

17

How well defined is your target market?* This field is required.

Clearly defined

Somewhat defined

Still researching

Vague definition

Not defined yet

18

How do you plan to monetize your product?* This field is required.

Clearly defined revenue model

A few ideas, but not finalized

Exploring options

Unsure

No plan for monetization

19

How well do you understand your competitors in this space?* This field is required.

Very well

Somewhat well

Still researching

Vaguely aware

No understanding of competitors

20

How far along are you in building your product?* This field is required.

MVP launched

MVP in progress

Just started

We have designs, but no build yet

We’re still in the idea phase

21

How confident are you that there is demand for your product?* This field is required.

Very confident

Somewhat confident

Neutral

Unsure

No evidence of demand yet

22

What stage are you in with securing funding?* This field is required.

Fully funded

Seeking investors

Exploring funding options

No funding plans yet

Bootstrapping

23

How well defined is your minimum viable product (MVP)?* This field is required.

Clearly defined

Partially defined

Still exploring

Not defined yet

Unsure what an MVP entails

24

How would you describe your product development timeline?* This field is required.

Clearly mapped out

General outline with flexibility

Rough estimate

Vague idea

No timeline defined

25

What is your biggest challenge with getting your product started?* This field is required.

Funding

Development resources

User research

Defining the idea

Lack of time

26

How do you plan to gather feedback on your product?* This field is required.

Interviews and surveys

Beta testing

Feedback after MVP launch

Not sure yet

No feedback plan

27

Do you have a team in place to build the product?* This field is required.

Full team assembled

Partially assembled team

Still looking for key roles

I’m working on my own

No team yet

28

How closely do your personal strengths align with building this product?* This field is required.

Strong alignment

Somewhat aligned

Neutral

Slight misalignment

Weak alignment

29

What is your primary goal for the first version of the product?* This field is required.

Solve a core user problem

Test market demand

Gain user feedback

Show investors a working product

Just get something out there

30

How do you plan to differentiate your product from competitors?* This field is required.

Unique features or offerings

Better pricing

Superior user experience

Still exploring differentiation

Not sure how to differentiate

31

How do you currently plan to launch your product?* This field is required.

With a full marketing strategy

Soft launch with minimal promotion

Launch to a small group of testers

Launch without a set strategy

We haven’t thought about launch yet

32

How much time per week do you or your team spend working on the product?* This field is required.

40+ hours

20-40 hours

10-20 hours

Less than 10 hours

We haven’t started working yet

33

What tools or platforms are you planning to use for product development?* This field is required.

We have chosen and are using tools

We have selected tools but not started using them

We’re evaluating tools

We haven’t selected any yet

No tools in mind

34

How do you plan to handle customer support once your product is launched?* This field is required.

Dedicated support team

Initial support handled by the team

Outsourcing support

No plan yet

We’re not thinking about support yet

35

How clear is your understanding of the key features for your MVP?* This field is required.

Very clear

Somewhat clear

Still defining them

Vague

Not sure what should be included

36

How prepared is your team to pivot if the original idea doesn’t work?* This field is required.

Very prepared

Somewhat prepared

Neutral

Slightly prepared

Not prepared at all

37

How do you plan to test your product idea before fully building it?* This field is required.

Prototypes and mockups

MVP testing

User interviews

Surveys or feedback

We’re not planning to test

38

What is your current level of user involvement in the product development process?* This field is required.

Users are heavily involved

Users provide some input

Still trying to involve users

No users involved yet

We don’t plan to involve users

39

How are you planning to acquire your first customers or users?* This field is required.

Marketing campaign

Organic outreach (social media, word of mouth)

Partnerships or referrals

Still researching customer acquisition strategies

No plan yet

40

What’s your current level of confidence in the long-term viability of your product?* This field is required.

Very confident

Somewhat confident

Neutral

Unsure

No confidence yet

41

How do you plan to handle early product growth and scaling?* This field is required.

We have a clear scaling plan

We’re exploring scaling options

We’ll deal with scaling later

No plan for scaling yet

Not thinking about growth yet

42

What kind of partnerships or collaborations are you considering for your product?* This field is required.

Strategic partnerships already identified

Exploring potential collaborations

Haven’t explored partnerships yet

Unsure how partnerships will fit

No plans for partnerships

43

What is your biggest uncertainty with launching this product?* This field is required.

Market demand

Development resources

Funding

User acquisition

The entire concept

44

What’s your next immediate step for bringing your product idea to life?* This field is required.

Building the MVP

Refining the business model

Gathering user feedback

Securing funding

Unsure what to do next