Jacob & Co. Social Media Manager JD + Qs

Overview:

Jacob & Co, a leader in the luxury watch and jewelry industry, is looking for an experienced and creative Social Media Manager to handle day-to-day social media activities across Instagram, TikTok, Facebook, YouTube, Pinterest, X, WhatsApp Community. This role will play a critical part in engaging with our community, optimizing content performance, and driving our brand’s digital presence forward.

Key Responsibilities:

Daily Social Media Management: Manage day-to-day operations for Jacob & Co's social platforms (Instagram, TikTok, Facebook, YouTube, Pinterest, X, WhatsApp Community), including scheduling content for both the main account and the dedicated jewelry account.
Content Creation: Design and create various visuals for posts and stories that complement Jacob & Co’s timepieces. Ensure that all graphics, images, and videos are visually impactful, on-brand, and aligned with the luxury aesthetic of the brand, while driving engagement and reinforcing key campaign messages.
Content Performance Tracking & Analysis: Analyze and report on content performance across all platforms. Use data insights to identify patterns, adjust strategies, and contribute recommendations to enhance social media engagement.
Community Management: Engage with followers and manage comments across platforms to foster a vibrant, active community.
Influencer Analysis & Strategy: Analyze influencer statistics to determine what content performs best and categorize influencer content by account type. Identify patterns of success and areas for improvement.
Influencer Discovery: Research and discover new influencer opportunities to expand Jacob & Co’s network, contributing to the overall social strategy.
Caption Writing & Fact-Checking: Write and fact-check captions for Jacob & Co’s various accounts, including @JacobandCo, @Jacobarabo, and @jacobandco_jewelry, ensuring messaging is on-brand and accurate.
Content Distribution: Effectively categorize and distribute content depending on influencer type and platform strategy.
Approval of Tagged Posts: Monitor and approve tagged posts from users, influencers, and brand ambassadors, ensuring all tagged content aligns with Jacob & Co's brand values and guidelines before reposting or engaging.
Report Generation: Create and present regular reports to track key metrics, campaign performance, influencer impact, and engagement trends. Generate insights for social campaigns, events, and activations to support data-driven decision-making.
Support Brand Events & Initiatives: Assist with social support for brand events, activations, photo shoots, and other marketing initiatives to ensure seamless digital integration.

Skills & Qualifications:

Social Media Expertise: Strong understanding of social media best practices across platforms, especially Instagram, TikTok, and YouTube, with the ability to utilize each to build a community and engage fans.
Trend & Keyword Research: Ability to conduct research on market trends, social media developments, and keywords to keep Jacob & Co at the forefront of relevant content.
Trend Spotting: Stay up-to-date with Instagram and TikTok trends to ensure content remains fresh, engaging, and on-brand.
Communication & Organization: Excellent communication skills, both written and verbal, paired with strong organizational and time-management abilities.
Proactive Mindset: A self-starter with the ability to identify new social opportunities, explore collaborations with emerging creators, and keep Jacob & Co ahead in the influencer space.

Location:

5 days in office, Midtown NYC

Why You'll Love Working for Jacob & Co:

Competitive compensation
Medical insurance for full-time employees, 100% of premiums covered by us
401k & Company matching for U.S.-based full-time employees
Pre-Tax Commuter Benefit Program

Salary: $100k/year

*Please take your time to fill out this form. There are specific instructions that must be followed, and we value quality over speed. Applications with poor grammar and spelling will automatically be rejected*

Name*

First NameLast Name

Email*

example@example.com

LinkedIn Profile*

How many years of experience do you have as a Social Media Manager? *

Are you authorized to work in the US?*

Are you willing to work full-time and in person?*

YesNo

Have you worked for the luxury watch and jewelry industry?*

How would you craft a unique content strategy for each platform (Instagram, TikTok, Facebook, YouTube, Pinterest, X, WhatsApp Community) to not only engage but also deepen relationships with our audience?*

What do you think about our current social media strategy between Instagram and TikTok? How would you improve it?*

Share a specific example where data analysis led you to make a pivotal shift in your social media strategy. What insights emerged, and how did you translate those into actionable changes?*

What elements do you believe are essential for writing captivating captions that resonate with audiences? Can you share an instance where a particular caption led to a substantial increase in engagement?*

How can you help us take our Instagram to 7M followers in 12 months? (without fake followers)*

Not all content performs the same in terms of metrics. What type of content performs the best on our Instagram?*

Looking at all of our competitors, what is our main advantage and how can we capitalize on it via social media? *

Can you share a transformative experience where your social media strategy played a critical role in the success of a brand event or initiative? What specific tactics did you use to achieve seamless digital integration?*

What questions do you have for us?*

Resume / CV*

Browse Files

Personality Survey*

	Definitely me	Somewhat like me	Probably not	Definitely not
Accuracy and meticulousness are important to succeed.
I prefer to be working in groups and collaborating with others.
I take extra precautions to prevent or alleviate problems.
I value the quality of work that I do over speed of delivery.
Precision and attention to detail are important for my role.
My role requires tenacity and strong work ethic in order to succeed.
I enjoy taking on roles that improve or change things for the better.
Rules, procedures and methods must be respected and followed at all times.
Fairness, honesty, and integrity are strong principles that need to be practiced consistently in order to perform my role successfully.
Being able to manage tasks simultaneously come easy to me.
I invest all my attention in my projects.
I enjoy working in a fast-paced environment that requires on the spot decision making.