Imbalanced (Vikruti) Quiz

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1. If your brand was a color palette, which would best describe your brand?
All Bold and Vibrant Colors
Soft Pastel Hues
Classic, Timeless Black & White
Neutrals on Neutrals
Single Monochromatic Color POP that Stands Out from the Remaining Classic & Timeless Palette (For instance: black, white, gray, then multiple shades of PINK for the pop)
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2. How do you describe your brand's tone of voice (note, you want to sell like a personal brand, so your PERSONAL tone of voice used online)
Fun and Quirky
Elegant, Sophisticated and Educational
Casual, Friendly and Relatable
Professional, Authoritative and Bold
Creative and Playful, but as a Bold Authoritative Expert
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3. Which animal best symbolizes your personal brand? (or do you WANT to symbolize your brand?)
Lion; Described in the Bible as Majesty, Strength, Courage, Justice and Might.
Owl; Described with Wisdom, Mystery, Intelligence, Knowledge, Awakening and Protection.
Dolphin: Described as Harmonious, Joyful, Graceful, Friendly, Compassionate, Intelligent and Generous.
Eagle: Described with Strength, Courage, Freedom, Supreme Power, Bold and with Authority.
Unicorn: Described as Magical, Powerful, Resilience, Adaptable, Versatile, Proactive and Innovative.
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4. Which of these would be your brand's primary marketing value?
Life Changing + Transformational
Sustainability + Inclusion
Community + Diversity
Superior Excellence
Inspirational + Growth Focused
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5. How do your want your audience to feel when they interact with your brand?
Capable
Educated
Connected
Empowered
Motivated + Inspired
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6. How do you best describe your current brand identity + implemented strategy?
Non-existent. I need help defining my brand and finding clarity in my brand voice and content strategy.
Basic, but in progress! I know how I want my audience to feel, I know who my ideal paying client is, but I need to enhance and make my brand voice more magnetic.
Intermediate - I have a clear and consistent personal brand, know how to use my brand voice, but I need help with content creation and efficiency.
Advanced - I have a very strong brand presence and a magnetic brand voice, I'm consistent and powerful with my content creation, but still looking for ways to grow and elevate even more.
Expert - My personal brand is very well-established. I've got clarity, consistency, I magnetically speak to my dream clients daily, and have lots of raving fans based on my content, but now I'm looking for a more innovative strategy to grow my online business on auto pilot.
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7. How do you currently measure the success of your brand identity and content creation efforts?
Audience Size
Engagement and vanity metrics (likes, comments and shares)
Brand sentiment and positive customer feedback.
Increased sales and revenue growth.
Combination of client success stories and raving paying clients that will continue to do business with my brand.
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8. What's your biggest challenge you face in establishing a strong and magnetic brand identity?
Lack of brand values, mission and client experience/transformation.
Inconsistent messaging; I know I could use my brand voice better, but just haven't gained the exact clarity needed.
Overwhelmed in knowing what type of content to best create and share that will align with my business goals.
I don't feel I can compete with other established brands and much larger competitors.
I need to be more efficient with my brand identity and content creation/posting efforts. My strategy needs to be refined, tweaked and improved!
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9. What role does magnetic messaging and storytelling play in your personal brand and marketing strategy?
Essential and VITAL- Storytelling is the CORE of my/our brand!
Very important! Storytelling is exactly how I connect with my audience and dream clients.
I know it's important and I use it occasionally, but there's so much room for improvement for my brand with storytelling.
Not a priority as I'm currently working on other marketing tactics that are proven to work for now.
Nonexistent and I wouldn't even know how to start telling a story with my brand voice.
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10. How are you staying informed, innovative and up-to-date with your branding and marketing strategy?
Reading industry blogs/articles by trusted sources who are thriving with their own marketing, branding and client/sales growth.
Attending conferences, seminars and classes (can be in person or digital/e-learning)
Hiring brand consultants and social media agencies to stay innovative for me.
I experiment with my own new strategies and techniques when I see something working well for another brand similar to mine.
This is a very important priority to me + my business, so I stay up to date with at least 2 of the options listed above.
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11. LAST QUESTION: What's the long term vision and goal of your brand identity, marketing strategy & leads into paying client conversion?
I WILL become a market leader within the current industry(s) I'm in. I confidently promote myself and my business to the best of my ability! Growth is consistent, steady and the perfect amount of manageable!
I plan to build a loyal and engaged customer base to continue to grow my business and its identity.
My brand is destined to create life-changing moments and memorable brand experiences for my audience and paying clients. I plan to continue to elevate my Brand + Marketing Strategy!
My brand will innovate and disrupt the market with our brand identity, dialed in messaging built on storytelling and have-to-have it paid offerings for our clients.
I feel so behind on evolving and adapting to an ever-changing market. I need to improve in the basics before I can even begin to master long term visionary type goals
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Name
First Name
Last Name
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Email
example@example.com
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Phone Number
Area Code
Phone Number
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Calculation
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Your brand personality is bold, powerful and dynamic! Your marketing magic tip: Focus on creating eye-catching visuals to stand out from the crowd. Take this as a sign to elevate your aesthetic, enhance your video work, talk more direct to camera in a way to further showcase your bold and dynamic personality and even focus on innovative transitions and movements in your video work!
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Your brand personality is elegant, luxe and refined! Your marketing magic tip: Emphasize storytelling and build strong relationships within your audience to create a sense of exclusivity. Try to do this in a small community or private group setting where you can foster more relationships BETWEEN the members of your audience! I encourage more bravery and vulnerability in the power of your brand voice!
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Your brand personality is friendly and approachable! Your marketing magic tip: continue to educate your audience! Leverage small community engagement to foster loyalty and trust among your customers. Embrace more story telling and feature members within your community weekly!
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Your brand personality is professional and authoritative! Your marketing magic tip: Position yourself as an industry expert and use data-driven positive case studies (success stories and happy returning clients) your business has created to showcase your expertise and build social proof and further trust.
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Your brand personality is magical, creative and innovative! Your marketing magic tip: Experiment with new ideas, taking your visuals, videography and creative aspects to the next level. Plan to collaborate with like-minded brands to showcase your unique perspective to new audiences similar to yours! Show up to speak direct to camera more with your content so your audience can be drawn even more into your magical and inspirational personality and story!
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