Sandwell & Birmingham Mela

19 - 20 July 2025

Victoria Park, Smethwick

Please read before submitting

• All sections of this application must be completed and signed.
  If your application is accepted you will be sent a confirmation along with a contract and invoice.
• It is essential that you give accurate information.
• Early applications and payments are highly recommended to secure your pitch.
• All documentation is needed for your application to be successful.
• Full payment must be made prior to the event.
• No vehicles will be allowed to be parked behind a stall and vehicles will not be allowed to enter the event site after 10.30am on event days.
• Items listed in your final contract will be the only items you will be allowed to sell
• If you have any further queries, please email stalls@birminghammela.com or call 07935888020

Prices for non-food

• 3m trading pitch: £500
• 4m trading pitch: £600
• 5m trading pitch: £750
• 6m trading pitch: £850
• 3m information pitch (no selling): £450
• 4m information pitch (no selling): £550
• Promotional / brand activity: POA 

• Failure to pay prior to the payment terms on the invoice will result in a refusal of entry.
• Failure to attend the event site on the agreed timings will result in strictly no vehicle entry.
• You must hold Public Liability Insurance to £2 million valid to at least August 2025.
• This is a non-political event, and stalls are available only on the basis that they shall not be used to display or distribute political propaganda except with regard to information displayed or distributed by organisations of a charitable nature concerned with the prevention of illness or the alleviation of suffering.
• Items permitted for sale are those in keeping with the character and nature of the event providing they comply with all relevant, health and safety and environmental protection legislation.
• The sale and display of tobacco, alcohol, knives, guns, weapons and replica weapons is not permitted including martial arts weaponry, hunting knives and crossbows. The sale of pornographic material is prohibited.
• The site supervisor and event staff reserve the right to instruct immediate ceasing of your stall at any time.
• No subletting of any portion of the trader’s allocated site is permitted. All equipment, goods for sale, display stands etc. must remain within the designated pitch area. Any trader or exhibitor occupying a space beyond the designated pitch will be removed at the discretion of the site supervisor and event staff.
• Leafleting or any other promotion in the event site or car park is not permitted.
• The event organisers reserve the right to alter any element of the event or to order the cessation of any activity at their sole discretion, without prior notice.
• Exhibitors and traders are not allowed to use their own generator for electricity.
• Exhibitors are responsible for keeping their pitch free of litter, which should be placed in the bins provided.
• Exhibitors likely to generate large quantities of waste material including packaging etc. should arrange with the organisers prior to the event for extra waste disposal facilities to be made available, for which a separate fee may be payable.
• Exhibitors and Traders are responsible for their own security arrangements together with any necessary insurance of their own belongings or equipment. The organisers cannot be held responsible for any loss or damage to equipment brought onto or left in the park. Exhibitors / Traders shall indemnify the organisers against all claims for damages, compensation or costs in respect of personal injury and /or loss or theft and/or damage to property of any person or persons which arise out of an incident in any way connected with the stall holder/traders presence at the event.
• All Exhibitors and traders are reminded that they are responsible for the observance by themselves, their employees and their contractors, of Health and Safety at Work Act 1974 and the relevant statutory provisions covering all safety regulations.
• All Exhibitors and Traders are responsible for their litter and to ensure it is placed in the bins provided by the organisers, any litter found not put in these bins, the exhibitor / trader would be fined £250.
• Exhibitors are responsible for the security of their own staff, units and personal belongings and are liable for all claims arising out of the exhibition, handling or housing of such exhibits and the conduct of the stand generally. The organisers will not be responsible in any way for any article, plant, machinery or object of any kind exhibited on the showground. The exhibitor will assume full responsibility for any third party claims arising from the exhibit.
• A 50% non-refundable deposit of the total amount will be required within 14 days submission of this application.
• All payments are non-refundable.
• The organisers have the rights to amend the terms and conditions at any time.

Non-compliance with regulations

• The organisers have the authority to remove any person, trader or exhibitor from the site and close down any stall, which does not conform to the Event Regulations and/or these Terms & Conditions.