32nd Annual Christmas Extravaganza – Vendor Application
Event Dates: December 23, 2025
Time: 12:00 PM – 5:00 PM
Location: 404 Euclid Avenue, San Diego, CA 92114
Thank you for your interest in participating in the 2025 Christmas Extravaganza. Please read all guidelines carefully. These rules are in place to ensure the safety and enjoyment of all vendors and attendees.
General Information
Set-Up Time: 7:00 AM – 9:30 AM
All vehicles must be off the street by 11:00 AM.
Festival Hours: 12:00 PM – 5:00 PM
Electricity: Not provided. Vendors may bring generators (must be 75 DCB or lower). Fire extinguishers are required and must be supplied by the vendor.
Tent Space: 10' x 10' (except for food trucks)
Tent Safety: All tents must have a minimum of 20-lb weights on each leg. No exceptions.
Insurance Requirement: Proof of insurance must be submitted with your application, listing Shaback Altruistic Inc. as an additional insured.
Event Fees
Vendor Registration Fee: $50.00 DUE AT TIME OF APPROVAL
Additional Vendor Opportunities (Please ask if your're interested)
Roku Network Opportunity (NDC INTERNATIONAL NETWORK) :$370 for 7 months (includes up to 10 shows)
$1,000 for 1 year (includes up to 100 shows)
Registration Deadline: December 20, 2025
Food Vendor Requirements
Must provide a valid San Diego food permit or certificate with your application.
No exceptions—vendors without documentation will not be permitted to set up.
Prohibited Items
The following items are strictly prohibited:
Silly string, smoke bombs, stink bombs, “snappers,” vapes, cannabis (even with prescription), radios, AV equipment, alcohol, weapons, firearms, ammunition, and any drug-related products. If it is illegal in the State of California, it is illegal at this event.
Important Notes
Submission of an application does not guarantee acceptance. Approved vendors will be notified within 48–72 hours via email or text.
This is a rain or shine event. No cancellations or refunds will be honored.
Approximately 85 vendor spaces are available. Apply early to secure your spot.
Setup locations will be assigned upon arrival.
Vendor parking is strictly enforced. No parking in the event space.
Vendors must remain on-site until the event concludes.
Courteous behavior is expected at all times. Disrespectful conduct toward guests, staff, or fellow vendors will result in immediate removal without refund.
Vendors are responsible for cleaning their space. Large items (boxes, containers, etc.) must be taken with you. Smaller waste may be disposed of in provided bins. Failure to clean your area will result in exclusion from future events.
Contact
For questions or comments, please email:
shabackinc@aol.com