G. Indemnificaton: Vendor assumes liability for all content, including text, design, characters, software, representations, and illustrations of its advertising and booth, and hereby indemnifies and holds WSC harmless from any damages, cost, liability, or claims related thereto, including, but not limited to, claims of defamation, libel, slander, copyright infringement, trademark infringement, patent infringement, unfair competition, fraud or false advertising. Vendor indemnifies WSC from any damages, costs or liability related to any claims by individuals who are injured as a result of negligence by the Vendor. In addition to indemnifying and holding WSC harmless, Vendor hereby covenants and agrees that any claims it may have against WSC shall be limited to the amount which the Vendor has paid for the purpose of exhibiting under this Contract.