Brand Approval Form

Office of Communications & Marketing
Brand Approval Form

This Logo/Brand Usage Approval Form is required for all Sparrow Schools & Sparrow FET College divisions, departments and student organizations using the official logos, wordmarks, name, or brand identity, for promotional items, marketing materials, brochures, posters, banners, uniforms, apparel signage (fixed or digital), websites/pages, social media or any other distributed/visible items. If any logo or brand reference to Sparrow is used, this approval form must be completed and signed by the Office of Communications & Marketing, prior to submitting requests to purchase.

Department:*

Department Contact Person:*

Contact Email:*

Contact Phone Number:*

Project Title/Name:

Type of Communication:

Intended Audience:*

Purpose/Objective of the Communication:*

Deadline for Approval:*

Date

Provide a brief description of the content being submitted:*

Have you reviewed Sparrow Schools' brand guidelines?*

YesNo

Does the content follow the approved logo, colors, and fonts?*

YesNo

Are there any external partners or sponsors featured?*

YesNo

Please specify:

Please attach the following for review (where applicable):
● Design Mockups
● Copy/Text Content
● External Partner Logos
● Any additional materials

Upload Files here:

Brand Guideline Compliance:

ApprovedNot Approved

Feedback/Comments:

Marketing Head/Communications Officer:

Signature:

Date

Section A: Department Information

Section B: Project Details

Section C: Content Description

Section D: Brand Alignment

Section E: Attachments

Marketing & Communications Department Review