Clarity Questionnaire

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Let the games begin! 🎉

We’re excited to dive into your business strategy! In the next few minutes, you’ll answer questions about key parts of your business. Here’s how to make the most of it:

Keep it focused: Aim for one or two sentences that get to the point—short, clear, and specific.

Stay in your lane: Focus on your personal insights. There’s no need to guess what others will say.

Answer everything: Each question helps us understand your unique perspective, so give it your best shot!

Be real: This is confidential, just for your leadership team, so feel free to be honest and open.

This is more than just a questionnaire—it’s a fun, fast strategy game. Find a quiet spot, grab a drink, and take 10-15 minutes to share your thoughts. Together, we’ll unlock some great insights and sharpen our strategy!

Ready? Let’s get started!
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Who's answering? * This field is required.
Your Name
Please enter your email
Company Name
Role/ Job Title
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Who is your ideal customer? Please describe 1-2 core client types.* This field is required.Focus on the specific type of person or business that buys your product or service. Provide details that make them easy to recognize.
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What result does your ideal customer hope to achieve by using your product or service?Focus on 1-2 key results the customer wants. This can include both practical outcomes (like saving time) and emotional outcomes (like feeling more confident or less stressed).
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What problems are your customers most concerned about?Describe the key challenges or worries your customers want to solve, whether personal or business-related. Focus on problems that your product or service can address.
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Which product or service currently brings in the most profit for your business?* This field is required.Identify the main product or service driving revenue. Be specific and avoid vague answers.
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Which revenue stream could grow the most if you focused more on it?* This field is required.Choose one or two revenue streams that have the most potential for growth. Avoid mentioning unrelated activities or strategies.
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What new ways could you make money from what your business already does well?* This field is required.Think of new ways to expand your offerings. Focus on ideas that build on your strengths.
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Why does your business exist beyond making money?* This field is required.Explain your company’s mission or purpose. Avoid generic answers and focus on the meaningful impact your business aims to have.
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What behaviors are essential for success in your business?List behaviors or values that are unique to your company. Avoid generic values like “teamwork” or “clear communication,” and focus on what makes your company different.
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What strengths make you hard to compete with?Focus on specific strengths that make your business stand out. Avoid vague traits like “experience” unless they are truly unique to your company.
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What do you think are the most important parts of your plan to get customers to discover you? Be specific about activities or strategies you use to attract customers. Avoid vague statements like “providing great service.”
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What do you think makes customers choose you over competitors? Identify specific competitive advantages your business offers. Avoid general phrases like “we offer good service.”
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What do you believe are the most important guarantees you offer?* This field is required.Provide clear guarantees with specific terms, like refund policies. Avoid vague promises that are hard to measure.
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What do you believe are the key things you do to exceed customer expectationsFocus on initiatives and procedures that are built into how you operate, not just “nice-to-have” elements. Be specific about processes that consistently exceed expectations.
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What strategies do you use to make sure your customers keep coming back?Describe the strategies you use to encourage repeat business, like loyalty programs or discounts. Avoid focusing on general service qualities.
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What do you do to encourage your customers to recommend you to others?Mention proactive strategies like referral incentives or follow-ups for reviews. Avoid focusing only on service quality—explain specific actions you take to generate referrals.
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What is the ultimate goal of your business?* This field is required.Clearly describe your long-term goal, such as growth or industry leadership. Avoid vague responses like “we want to succeed.”
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What makes your company unique, and how do you provide value that others can’t?

Describe what makes your business different from competitors and how you offer unique value. Avoid generic statements—focus on what only your business offers.
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We are the only type of company * that does what value do we provide? * who is out customer? * so they can what problem are we solving * in an era in which why now? what's the context? *
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