I want to tell you a simple story. Years ago, I was handed a set of products that nobody wanted. The technology was old. The profits were low. Most people thought the products had no future. The plan was to spin them off for a bargain price.
But I did something different. I raised prices. I did it in a way that made sense to the customers. They stayed. In fact, the products became more profitable than ever. What looked dead turned into a cash cow.
That turnaround changed everything for me. I went from Product Manager to leading other Product Managers. I learned how to spot what makes a product rare. I learned how to raise prices without scaring customers away. And I learned how to build profit first, before chasing features that don’t pay off.
Now, I help others do the same.
What I Do
I work as a pricing strategy consultant. I help CEOs, founders, product leaders, and investors raise prices with confidence. My work is hands-on and practical. I’ve done it before. I bring the same tools and thinking that turned weak products into strong profit engines.
This is not about tricks. This is not about pushing customers to buy more than they want. It is about clarity. It is about finding your rare strengths. Those are the things that make you different, better, and harder to replace. When you know what is rare, you can price it for real value.
It is also about unseen costs. Every product has them. Sometimes the costs are in your product. Maybe it takes too long to set up. Maybe it is too hard to use. Sometimes the costs are in the customer’s world. Maybe switching away is hard. Maybe your product saves time or reduces risk in ways nobody talks about. When you see these costs clearly, you find more room to raise prices.
I guide you through these steps. I’ve built calculators, worksheets, and a roadmap that makes the process clear. The focus is always profit. The result is higher margins, stronger growth, and more confidence in your pricing.
Who I Work With
I help people in many roles:
- CEOs who feel stuck chasing growth but want profit now.
- Revenue Leaders who must increase revenue but don’t want to add more sales headcount.
- Product Leaders who face roadmap pressure but need to prove value fast.
- Investors who want EBITDA gains in their portfolio.
- Founders who know they are underpricing but fear losing customers.
- Agencies and service firms that want to raise rates and productize their offers.
If you are in one of these spots, you know the pressure. You know the fear of raising prices. You wonder if customers will leave. But you also see that margins are thin, costs are rising, and growth feels harder every year. That is where I step in.
What You Get
I offer two main programs:
- Price to Profit Deep Dive – 90 days of work side by side. We run strategy sessions every two weeks. We talk with customers. We align your roadmap. You get unlimited support from me. The invoice is $49,900.
- Price to Profit Fast Track – 30 days of focused help. You get a half-day strategy session in the first week. We follow up at day 14 and day 30. You get unlimited email support during that month. The invoice is $9,900.
Both programs are designed to create results in weeks, not years. My goal is not to add work. My goal is to help you do less but get more profit.
Why It Works
It works because I have lived it. I have seen what happens when you focus on the wrong things. I once led a portfolio where we chased features and ignored the products that made money. It ended badly. After that failure, I worked in an Amazon warehouse. I saw how simple, repeatable work creates massive efficiency. I brought that lesson back to my next role. That is when I built the system I now teach.
It also works because customers want value. If your product saves them time, money, or risk, they will pay more. If your service is rare or hard to replace, they will pay more. You may not see it now, but it is there. My job is to help you see it and use it.
Is This for You?
Ask yourself these questions:
- Do you want more profit without chasing new customers?
- Do you feel like you are underpricing your product or service?
- Do you need to show growth to investors, your board, or your team?
- Do you want to simplify your roadmap and focus only on what pays off?
If you said yes to even one of these, then this work is for you.
Next Step
Watch the video above. Then book a kickoff call. I’ll walk you through the workbook, the calculator, and the steps. You’ll see where your profit is hiding. Together, we’ll make a plan to bring it out.
I don’t promise a silver Bentley in your driveway. I don’t promise millions overnight. What I promise is the same thing I gave to past clients and past portfolios: clear steps, proven results, and focus on what matters most.
The choice is yours. Stay where you are, or take the step toward higher profit. I’ve done this before. I can help you do it too.