About Your Business
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ABOUT YOU
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What were your emotional reasons for wanting to be in this business?
Is there an interesting origin story for this business? Any big hurdles you had to overcome?
How did you become an expert at what you do?
What's your trading area (the boundaries in which you do business)?
ABOUT YOUR PRODUCTS / SERVICES
How do you describe what you do? What's your "elevator pitch?"
What do we need to know about your products/services that isn't already on your website?
What is it about your business that you feel really differentiates it from competitors (try to be as specific as possible)? And how do you think this creates value for your customers?
What are the hot trends in your industry right now? And how are you addressing those?
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