Before taking the RGM Maturity Assessment, it’s important to understand that this questionnaire is designed to evaluate your company’s maturity in managing pricing, promotions, trade agreements, and other critical elements of Revenue Growth Management (RGM).
The goal is to identify where you stand across eight key areas:
1. Data and analysis – How effectively your company leverages data to inform decisions.
2. Pricing strategy – The sophistication of your pricing approaches and segmentation.
3. Promotions and trade spend management – How efficiently you plan, execute, and measure promotional activities.
4. RGM governance and team structure – The organization and influence of your RGM team in strategic decision-making.
5. Technology and tools – The level of integration and use of advanced tools to optimize pricing and promotions.
6. Decision-making and alignment – How agile and aligned your decision-making is across the organization.
7. Trade terms and retailer agreements – The impact of your trade agreements on pricing, promotions, and overall profitability.
8. Channel strategy and customer segmentation – How well your pricing, promotions, and trade strategies are aligned with customer and channel dynamics.
Through specific and targeted questions, we will measure how your company handles these crucial elements and place you in one of five stages of maturity, ranging from Exploration (basic and reactive processes) to Excellence (advanced use of AI and continuous optimization).
At the end of this process, you will receive a clear diagnosis of your current situation, along with personalized recommendations to help you improve. This assessment will not only help identify opportunities for growth but also show how aligned your current processes are with market-leading best practices.
What can you expect?
•A detailed analysis of your data integration and usage capabilities.
•An evaluation of efficiency and accuracy in pricing and promotions strategy.
•A review of your team structure and its alignment with your business strategy.
•A diagnosis of your technology stack, advanced tools usage, and areas for improvement.
•Insights into your trade terms and agreements with retailers, including opportunities to optimize your trade spend.
•Proposals to enhance decision-making through predictive and prescriptive analytics.
•An evaluation of your channel and customer segmentation strategy, highlighting alignment with pricing and promotional investments.
Why is this important?
By completing this assessment, you will gain insights that enable you to make more informed and strategic decisions, helping your company increase efficiency, improve margins, and optimize both pricing and promotional investments. Our goal is to empower you with the tools and knowledge necessary to unlock new growth opportunities and align your business with the best practices in Revenue Growth Management.