Paddle Board Survey - Taiga Board 2024
Thank you for filling out this survey to help us understand the needs of our #TAIGAClub! Duration: 5 to 10 minutes
Name
*
First Name
Last Name
Email
*
example@example.com
Province
*
Please Select
Alberta
British Columbia
Manitoba
New Brunswick
Newfoundland and Labrador
Nova Scotia
Ontario
Prince Edward Island
Quebec
Saskatchewan
Northwest Territories
Nunavut
Please Select
City
*
City
Please Select
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
Province
1. What is your gender?
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Male
Female
I prefer not to answer
2. What is your age range?
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18-24
25-39
40-59
60-69
70+
3. Do you have a paddle board?
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No
No, but I’m interested
Yes, I have one
Yes, I have several
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I own one or more SUPs
3.1 What type(s)?
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Inflatable
Hard
Inflatable and Hard
3.2 What shape(s)?
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3.3 What length(s)?
Between 8'0" and 8'11"
Between 9'0" and 9'11"
Between 10'0" and 10'11"
Between 11'0" and 11'11"
Between 12'0" and 12'11"
13'0" and above
I don’t know
3.4 Are you satisfied with your board(s)?
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Yes, it’s the perfect board for me
Mostly, but my needs have changed since my purchase
More or less, I should have tried more models before buying
Not really, I’d like to change it
No, I should have done more research before choosing
3.5 What brand?
*
Please Select
Taiga Board
Red Paddle Co
Naish
Starboard
SIC Maui
Fanatic
NRS
Cascadia
Isle Surf and SUP
California Board Company
Rogue SUP
Jimmy Styks
Body Glove
NaturSUP
Boardworks
Aqua Marina
Pelican
Wild Tribe (Quebec SUP)
Maddle
Other
Please Select
Other? Please specify:
*
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I own a Taiga board
3.5.1 Did you buy a Taiga paddle with your board?
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Yes
No
3.5.1.1 Why didn’t you buy a Taiga paddle?
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I already had one
I bought a cheaper one
I didn’t know which one to choose
I prefer another brand
I didn’t find a design I liked
I already have another type of paddle
Other
3.5.1.1 Are you satisfied with your paddle?
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Yes
No
3.5.1.2 What do you like the LEAST about your Taiga paddle?
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3.5.2 Did you try your board before buying it?
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Yes, it helped me confirm my choice
No, I was certain of my choice
No, I found answers to all my questions online
No, the customer experience team advised me well
No, there isn’t a testing center near me
No, I didn’t know it was possible
3.5.2.1 Where did you try it?
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At a friend's place
At a rental/test center
At an event
During a class
During a group activity
Other
Other? Please specify:
*
3.5.3 How likely are you to recommend our products to others?
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Unlikely
1
2
3
4
Very likely
5
1 is Unlikely, 5 is Very likely
3.5.4 How do our products compare to those of our competitors?
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Much better: Our products consistently outperform competitors in quality, features, and value.
Better: Generally superior, but with some room for improvement in certain areas.
Similar: Comparable in most aspects; both offer similar advantages and disadvantages.
Worse: Our products fall short in some key areas compared to competitors.
Much worse: Our products do not meet the standards set by competitors.
I don’t know: I haven't compared them directly, so I can't say.
3.5.5 How do you find our value for money?
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Excellent: Very good value for money, I am fully satisfied.
Good: Good value for money, I am generally satisfied.
Average: Acceptable value for money, but there is room for improvement.
Poor: Poor value for money, I am not satisfied.
Very poor: Very poor value for money, I do not recommend it.
I don’t know: I am not able to assess the value for money.
3.5.6 What do you like the MOST about your board?
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3.5.7 What do you like the LEAST about your board?
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3.5.8 What feature or accessories could we add to your board?
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3.5.9 Rate our customer service:
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Very Good
Good
Poor
Very Poor
N/A
Purchase advice
Response time
After-sales service
Amabilité
Expertise
Ease of contact
3.5.10 Rate our delivery and pickup service:
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Very Good
Good
Poor
Very Poor
N/A
Speed
Package tracking
Communication
Fees
Comments:
Do you have any additional comments for us?
3.5.11 Rate our website:
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Very Good
Good
Poor
Very Poor
N/A
Speed
Ease of navigation
Clarity of information
A) What is the ONLY thing missing from our website (1 line)?
*
B) What do you like the MOST about our website (1 line)?
*
C) What do you like the LEAST about our website (1 line)?
*
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I do not own a Taiga board
3.6.1 Did you try your board before buying it?
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Yes, it helped me confirm my choice
No, I was certain of my choice
No, I found answers to all my questions online
No, the customer experience team advised me well
No, there isn’t a testing center near me
No, I didn’t know it was possible
3.6.1.1 Where did you try it?
*
At a friend's place
At a rental/test center
At an event
During a class
During a group activity
Other
Other? Please specify:
*
3.6.2 How likely are you to recommend your product to others?
*
Unlikely
1
2
3
4
Very likely
5
1 is Unlikely, 5 is Very likely
3.6.3 How do you compare your product to those of competitors?
*
Much better: My product consistently outperforms competitors in quality, features, and value.
Better: Generally superior, but with some room for improvement in certain areas.
Similar: Comparable in most aspects; both offer similar advantages and disadvantages.
Worse: My product falls short in some key areas compared to competitors.
Much worse: My product does not meet the standards set by competitors.
I don’t know: I haven’t compared them directly, so I can’t say.
3.6.4 What do you like the MOST about your board?
*
3.6.5 What do you like the LEAST about your board?
*
3.6.6 What feature or accessories would you like to add to your board?
*
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4. How many times per week do you practice paddle boarding during the season?
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3 times a week or more
1 to 2 times a week
1 to 2 times a month
Less than 5 times a year
I do not practice at all
4.1 How do you generally practice paddle boarding? (2 options)
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Group outing
Leisure paddle (swimming / relaxing)
With a child or a dog on the board
Long distance (cardio / training / race)
SUP yoga / fitness
Surfing
Camping
Fishing
Freestyle
4.2 Do you ever sit on your board?
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Never
Yes, occasionally
Yes, most of the time
Always, I have a seat on my board
5. What is your PRIMARY source of information about paddle boarding?
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Informative online videos (YouTube)
Friends/Acquaintances
SUP schools
SUP company website
Taiga Board website
Facebook groups
Instagram
TikTok
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Next
6. Do you plan to buy a paddle board in 2025-2026?
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Yes
No
Maybe
6.1 What most influences the choice of a paddle board, whether it’s rigid or inflatable? (3 options)
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Aesthetics
Quality of materials
Durability
Price
Brand reputation
Brand origin
Portability
Performance
Place of manufacture
Comfort
Versatility
Load capacity
6.2 What technical criteria are the most important to you? (2 options)
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Length of the board (affects speed)
Width of the board (affects stability)
Number of fins (affects maneuverability)
Weight of the board (affects portability)
Glide quality (affects shape)
Volume (affects buoyancy)
6.3 What type are you looking for?
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Inflatable
Hard
I don't know
6.4 What shape are you looking for?
*
6.5 What length are you looking for?
*
Between 8'0" and 8'11"
Between 9'0" and 9'11"
Between 10'0" and 10'11"
Between 11'0" and 11'11"
Between 12'0" and 12'11"
13'0" and above
I don’t know
6.6 Which kit do you prefer among the following, knowing that the accessories can also be purchased individually?
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6.7 For the same inflatable board, would you be willing to pay a little extra for it to fit easily in a compact-sized bag instead of a regular one, without affecting the ease of storage?
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Yes, storage space is important. I prefer a board that takes up less space when stored, even if it costs a little more.
No, storage space doesn’t bother me. I prioritize other features of the board over the size of the bag.
6.8 For the same model of board, would you like the option to choose from different colors?
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Yes, I like having a choice
No, color is not an obstacle to purchase
I have no preference; I’ll take the available color
7. What color do you prefer for the logo and rail?
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7.1 What is your favorite color for a paddle board?
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7.2 What color tone do you like the most?
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A) What’s your favorite blue palette?
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B) What’s your favorite pink palette?
*
C) What’s your favorite green palette?
*
D) What’s your favorite pastel palette?
*
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Familiarity with Taiga Board
8. Do you know Taiga Board
*
Yes
No
8.1 How did you hear about Taiga Board?
*
Social media
Referral from a friend
Contest
Trade show or exhibition
Event
Taiga Board demo center
Other
Other? Please specify:
*
8.2 What is your favorite aspect of our brand?
*
Product/service quality: The high standards and reliability of what you offer.
Customer service: The responsiveness and friendliness of your support team.
Innovative solutions: The creativity and uniqueness of your products/services.
Value for money: The balance between cost and quality.
Company values: Your commitment to sustainability, ethics, or community involvement.
User experience: The ease of use of your website or services.
Brand reputation: The positive perception of your brand in the market.
Fast delivery: The efficiency of your shipping and delivery process.
8.3 Describe Taiga Board in three (3) words:
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8.4 What do you think is one aspect of Taiga Board that could be improved? (1 line)
*
8.5 What do you prefer to see on our social media?
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Promotional content
Informative content about SUP practices
Ambassador content
Product photos
Photos of places to paddleboard
Videos of SUP trips and experiences
8.6 How likely are you to interact with our posts on Facebook or Instagram (likes, comments, shares, etc.)?
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Unlikely
1
2
3
4
Very likely
5
1 is Unlikely, 5 is Very likely
8.7 Do you have any suggestions for improving our presence on social media?
Comments:
Do you have any additional comments for us?
Submit
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