Brand & Marketing Overview for Digital Projects
Established Businesses - Small Digital Footprint
Main Contact
Name
First Name
Last Name
Email
example@example.com
Phone Number
Business Overview
Business Name & Industry :
Briefly describe your business and its mission:
What are your main goals for these new digital projects?
Target Audience
Who is your ideal customer?
What specific problems does your product/service solve for them?
What stage(s) of the customer journey are we focusing on?
Brand Identity
If brand guidelines have already been provided please skip to "Competitors & Market Position"
Describe your brand in three words:
What tone or voice best represents your brand?
What emotions do you want customers to feel when interacting with your brand?
If your brand were a person, how would you describe them?
Competitors & Market Positioning
Who are your main competitors?
What sets you apart from these competitors?
Are there any competitors you admire, and if so, why?
Brand Visuals & Aesthetics
Only applicable if we are doing ads, website design, re-branding, or other design work.
Do you have an existing logo, color palette, and fonts?
(Please attach files or provide links)
Browse Files
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of
Are there specific visual styles or design elements you prefer or dislike?
(Attach examples if possible)
Browse Files
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Choose a file
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Do you have any brand imagery (photos, graphics) you'd like to include in your materials?
Messaging & Keywords (SEO & SEM)
What core message(s) do you want to convey?
List 5-10 keywords or phrases that you would like your business to appear for when people search:
Are there specific words or phrases you want to avoid?
Current Digital Presence
What existing digital channels are you using?
List your social media handles, website URL, and any other relevant links:
What has worked well in the past on these channels, and what hasn't?
Goals & Success Metrics
What are the top 3 business outcomes you hope to achieve with this project?
How do you define success for this project?
Marketing Preferences & Strategies
What platforms do you prefer for social content?
Are there specific times of the year or events that are significant for your brand?
Do you have any existing brand or marketing guidelines we should follow?
Additional Notes
Is there anything else you'd like us to know before we begin?
How would you prefer to receive project updates?
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