• Show + Sale Winter Market Application 2026

    Wahooo!

  • How the Application Works

    Important Information Please Read (Estimated Time to Read: 3 mins)

    Show and Sale is an Open Call Program, meaning that all applicants who submit a completed application are accepted.

    This year’s Show + Sale program is accepting between August 20th and September 19th 

    Applications will officially be open on , August 20th, 2026 and will close September 19th


    Artist Groups

    Artist Groups are not required to provide artwork images for their application. They will be required to submit the information of their group and 2 lead contacts, as well as providing an Artist Group statement.

    NOTE: Artist Group applications will not be evaluated by the Assessment Panel. Thus, we are accepting Artist Group applications until September 30th 11:59PM

    If you are interested in applying as an Artist Group, or want to learn more about what Artist Groups at Show + Sale are, visit our website HERE

  • Prepare Your Application Early!

    Starting September 1, everyone can access and start the form prior to the application window opening with the option to save all responses.

    If you have started and saved a draft submission, you will be sent a notification to the email address provided in the form when applications are officially open.

  • Application FAQ's

    For questions about the Show + Sale Program and scoring criteria, visit showandsale.ca
    • How to SAVE your application 

    • 1. At the bottom of each page, click the "Save" button

      Image showing the bottom of the form page. The

      2. You do not need a JotForm account to save your application. Find the "Skip Create an Account" link at the very bottom of the pop up screen shown.

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      3. Finally, enter the email address you want your draft to be sent to, or get a link to your draft. You can only continue your application using either the draft link or the link sent to the specified email. 

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    • How do I know if my application has been accepted?  

    • Once you have submitted your application, one of our team members will review your application to make sure that all files submitted are complete. You will know your application has been accepted via an email notification sent through JotForm.

      If we have identified that your application is incomplete, you will also receive an email notitication. If applications are still open, you may make edits and resubmit.

    • How does the wait list work? 

    • We recognize that complete submissions might still be sitting in the form inbox after the application has closed.


      These submissions will be put on a wait list in the order they have been received. Artists will be notified via email if they are on the wait list.


      If any Artists have decided to drop the program before September 25th, their spot will be offered to the first Artist on the wait list. Due to time constraints, Artists offered a spot on the wait list have 24 hours to claim their spot, from the time the email has been sent. If the spot hasn't been claimed, it will then be offered to the next person in line.

    • Who can Apply? 

    • This opportunity is open to AUArts students of all years and majors, including part-time students. Students must be registered in at least 1 credit-granting course to be eligible. Students may also apply as an Artist Group to fundraise for galleries, clubs, and more!

    • What is an Artist Group and how to fund raise with Show + Sale? 

    • Did you know you can fund raise through our program by participating or organizing an Artist Group? Artist Groups receive a reduced 15% commission rate to support fundraising efforts.

      At Show + Sale, Artist Groups are a group of 2 or more AUArts students who intend to sell artwork together to fundraise for a campus-based club, community event, gallery, mutual aid, GoFundMe, crowdsourcing and for a registered non-profit or charity.

      At least 2 members of an Artist Group must complete the Artist Group Training Workshop to learn important deadlines, documents to submit, and how to prepare works for the Winter Market.

    • What is the Demoing Artist extra opportunity?  

    • Interested in getting public speaking experience? Become a Demoing Artist!

      Demoing Artists take the stage for 1 hour on Nov 14 to show off their artwork and processes to the public. This PAID opportunity is a fantastic way to get more confident in public speaking and adds a unique experience to your CV. Interested in becoming a Demoing Artist? Let us know in this form and you will be sent an application! Or click Here

  • Assessment Criteria

  • Evaluation Process:  

    Assessment Panel members will review each application and evaluate the following application considerations (Artist Statement, Artwork Content, Artwork Documentation) listed below, based on the artist statement and artwork images provided. The Assessment panel member will rate how strongly they agree to each consideration on a scale of: Strongly Agree, Agree, Disagree, or Strongly Disagree. 

    No score will be assigned to each rating, and the application will not be scored.

    Artist Group applications will not be evaluated by the Assessment Panel 

  • Application Considerations: 

    The following application considerations are what each Artist’s application will be evaluated on. Each has 3 key learning objectives that the Assessment Panel will be looking for when assigning their rating, these are: 

     Artist Statement (Oral or Written Submission) The Artist’s artist statement clearly communicates the following:

    an in-depth understanding of own artistic practice. 

    Including: their motivations and/or influences, material and conceptual processes and what the Artist attempting to create 

    		 How the statement is connected to, and reflective of the artwork submitted in the application. The appeal and merit of the Artist’s work to a potential client, customer or seller.

     

     

     

     

     

     

     Artwork Content 
    The artwork submitted was thoughtfully selected and thus strengthens the Artist’s artist statement and their application overall Artwork marked as a prototype has a clear artistic and technical direction that would make it suitable for display and sale in a retail environment.

    Artwork marked as finished appears polished, complete and is appropriate for display and sale in a retail environment.

     

     

     

     

     

     

    Artwork Documentation The photo documentation...
    Enhances the artwork. It is photographed in smooth lighting conditions and has a non-distracting background or an appropriate environmental background (E.g. A necklace on a model)

    Strengthens the Artist’s artist statement and their application overall

     Is professional and appropriate for commercial use (E.g. online storefront) and opportunities.  
     

     

     

  • Accessibility and Application Support

  • Important Information: Estimated Time to Read, 2 Mins

    We understand that the processes in the Show + Sale program create barriers to access; and are centered around colonial and Western methodologies of being and interacting with artists as an organization. In recognition of these barriers, the program is committed to working with our artists to provide accommodations that suit their abilities and situations.

    we are able to provide the supports outlined below:

    • Students may submit their artist statement orally via this form
    • We will work one-on-one with Artists who experience barriers; and will do our best to give support over email, in person, or through audio and video platforms (Microsoft Teams) to develop accommodations that suit their abilities and situations.
    • The Show + Sale Manager and Coordinator are hosting open office hours on the following days and times. During these times, students will be able to come into the Students' Association office (located in the Main Mall) to ask questions about the application.
    Monday, September 8 (11 am - 4pm)

    Wednesday, September 10 (2-4pm)

    Monday, September 15 (10am - 12pm)

     

  • If you have questions, need clarifications or to arrange accommodations, please contact the Show and Sale Team as follows:

    1. Email showandsale.sa@auarts.ca 

    or

    2. Book either an in-person or virtual a meeting with the Show and Team

    Book a Meeting Here


     AJ (Show and Sale Manager) and (Show and Sale Assistant) will do their best to answer questions and go through the application with you, and will be able to provide support up to, September 18th. Please contact us as early as possible so we can give you the best support possible.

  • Application: Artist Information

  • The following info is for communication purposes only. Your personal information in this section will NOT be seen by the Assessment Panel and will be anonymous.

  • Are you applying as an individual Artist or as an Artist Group?*

  • Artist Group Q's

  • Please fill out the following information of both your group's Lead Contacts. NOTE: Legal Name is required for contractual and payment purposes ONLY, and all communications will be done using the Chosen Name.

  • Lead Contact 1*
  • Lead Contact 2*
  • List all Artist Group members and contact information, you can add more members after the application has been submitted
  • The Artist Group will be fundraising for a ___ (please select all that apply)*
  • Are you a NEW or RETURNING Artist Group? Returning Artist Groups are groups that have participated in at least one Winter Market*

  • Please provide an Artist Group statement. This is where you explain what you’re all about. 

    Please include the following details :

    1. What media are you interested in showcasing or developing?
    2. What is your focus as a group?
    3. What are your fundraising goals and why did you want to fundraise for your initiative?
    4. Does your group have a history at the school or are you brand new?
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  • Individual Artist Q's

  • Pronouns*
  • Are you a NEW or RETURNING artist? Returning artists include those who have participated in at least one Winter Market*
  • What year are you in?*
  • Will you be graduating this year?*
  • Would you like to be added to our alumni network?
  • What is your major?*

  • Interested in Submitting Explicit Artwork?

  • The following info is collected so that the Show + Sale team can support accepted applicants to the best of our ability and provide personal mentorship based on your needs. This section will NOT be seen by the Assessment Panel and will not affect the assessment or standing of your application.

  • List the mediums and materials you are likely to be working with for pieces you intend to sell at Show + Sale*

  • Please describe your experience with the skills listed below, and some areas you want to improve on for each skill. You do not have to answer with detailed,full sentences or answer every question. Your answer can be in shorthand, point form or a basic summary.

  • Selling your artwork (online, markets, commissions etc.)?
  • Calculating retail pricing for your artwork (factoring in material, labor and overhead costs etc.)?
  • Professional protective packaging your artwork for shipping, handling and storage?
  • Professionally creating and/or packaging your artwork? Such as displays, backings, tags/labels, frames etc.

  • Are you interested in selling artwork with or depicting any of the themes below? Our goal is to put your work in the market, and not to censor work involving these themes.

    While Show + Sale is very flexible with the work allowed to be sold at the Winter Market, we do have a some hard rules that we cannot be flexible with. These are:

    - At this time, Show + Sale does not qualify for a legal retail cannabis license, therefore all cannabis accessories such as pipes and bongs cannot be sold at the Winter Market. There are shops and dispensaries in Calgary that partner with artists to sell their work, such as FivePoint Cannabis that we encourage you to look into instead https://fivepointcannabis.ca/exhibit-with-us/ 

    - We do not allow works that use any racist, homophobic, transphobic, xenophobic, ableist slurs, imagery and hate speech. Including in the case of an artist using them in a reclamatory manner.

  • Please select all that you believe would apply to the work you are planning on selling at the Winter Market.*
  • So that Show + Sale can best understand how to support you in preparation for the Winter Market, are you interested in getting more information about the following? Select all that apply.*
  • Are you interested in being a Demoing Artist? If you say "YES", we will send you a separate application.*

  • You can learn more about being a Demoing Artist HERE

  • Thank you for being interested in being a Demoing Artist! After submitting this form, you will be sent a link to our Demo Proposal form via email. Demo proposals will be due October 3 at 11:59pm. 

    If you are unable to find the form via email, you can also apply here:

    DEMOING ARTIST APPLICATION

  • Upload Support Material: Artist Statement

  • Important Information

    Estimated Time to Read: less than 1 min

    The following information, your Artist Statement and Artwork Images will be seen by the Assessment Panel. The Panel is composed of established artists and industry professionals who will offer constructive feedback to all accepted submissions. The scores of this section will NOT impact your application or standing in the program.

    However, please see this portion of the application as practice for writing an artist statement and creating an image based portfolio.

  • Artist Statement 

    Please refer to the Application Considerations and Evaluation Criteria section of this form for more information on how the Assessment Panel will be evaluating your Artist statement. 

  • How would you like to submit your Artist statement*

  • Written Artist Statement Submission (150-200 Words)

    All Show + Sale applications are anonymously assessed by our Assessment Panel to reduce the potential for biases.

    Please ensure that you do not mention your name or any identifying information such as emails, phone numbers, ect. in your document. Please use "the artist" when referring to yourself.

     

    Please name you file: STAT_student ID#_initials

    Example. Juli Song would be STAT_000012345_JS

    Accepted File Formats: pdf

  • Oral Artist Statement Submission (1-2 mins max)

    Before recording please make sure you are in a quiet space free from external noise. After you are finished, play back the recording to make sure your voice is clear and at an appropriate volume.

    All Show + Sale applications are anonymously assessed by our Assessment Panel to reduce the potential for biases.

    Please ensure that you do not mention your name in your recording. Please use "the artist" or "I" (etc.) when referring to yourself. 

     

    Please name you file: STAT_student ID#_initials

    Example. Juli Song would be STAT_000012345_JS

    Accepted File Formats: MP3, MP4, WMA

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  • Upload Support Material: Artwork Images

  • Important Information

    Estimated Time to Read: 3 Mins

    Please refer to the Application Considerations and Evaluation Criteria section of this form for more information on how the Assessment Panel will be evaluating your Artwork Images.

    The artwork you submit for this application does not have to be what you sell at Show + Sale! You may revise your inventory before the Sale begins. While we prefer to see artwork that is ready for sale, the Assessment Panel is happy to view work that has been created for class, has already been sold, or is a finished prototype of a new line of products.

    There is NO expectation that students create a new set of artwork during the program. Our team will work with you to refine and adapt your existing art pieces for the Winter Market.

  • Please avoid the following:

    1) Fanart of photographs, celebrities, and characters you do not have copyright permission to. We are not accepting Fanart into the winter market this year, we want to encourage you to show off your own styles and inspirations, we will accept Original Characters created in pre-exisiting universes.

    2) Technical exercises. Consider only submitting work that is finished and showcases your personal style, and not just techincal school work (unless framed and prepared for selling).

    3) Unfinished work. Other than prototypes, we want to see polished work you are proud of!

    4) AI generated artwork. Show and Sale will not be accepting any art generated partially or fully by AI systems. AI Art sucks.

  • Please attach 3-5 images of your artwork here with the following naming format:

    image#_student ID #_initials

    EG. Juli Song would be 1_000012345_JS.jpg.

    Need help resizing images? We recommend the free editor Pixlr. Click the link below to access:

    https://pixlr.com/x/#home

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  • Artwork Information

  • You can add additional info for every image you submit, including title, medium, and anticipated price. Only the Image Number and Finished or Prototype sections are required. We highly recommend filling out all boxes as this helps the Assessment Panel more accurately evaluate your work with the added context. Please double check that the Image Number corresponds to the Image Number on your uploaded files!
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