Marketing & Publicity Planning Questionnaire

Marketing & Publicity Planning Questionnaire

This questionnaire will help us recommend the right combination of marketing, publicity, outreach, events, partnerships, and direct reader engagement for your book. Our support can vary widely in scope. For some authors, we develop a focused strategy for them to carry out independently. For others, we provide more hands-on outreach, campaign coordination, and execution. Your answers will help us recommend an approach based on your goals, budget, availability, and existing platform. You don’t need to know which services you need yet—that’s what we’ll help you figure out. Please email your production manager if you have any questions about your form. If easier, please book a meeting with Saeah (calendly.com/saeahlee/project) and she'll help you complete the form during a call.
Name

First NameLast Name
Email
example@example.com
What do you hope to accomplish with your book? Select all that apply.

Other
Which two or three of these outcomes matter most to you, and why?
When you imagine your book out in the world, what would make you feel that it had truly found its place?
This might be reaching the readers who need it, seeing it embraced by a particular community, opening doors to new opportunities, receiving meaningful recognition, generating strong sales, or simply creating something you’re deeply proud of.
If you could name one big dream for your book, what would it be?
Think of the single outcome that would feel most meaningful or exciting to you: being featured by a dream publication or platform, winning a particular award, reaching a sales milestone, seeing the book adopted by an organization, or connecting with a specific community of readers.
Does this book connect to any broader creative, professional, organizational, or personal goals? If so, how?
For example, it might be part of a larger body of creative work, support a business or organization, contribute to a cause, reach a particular community, or create opportunities for future books, events, teaching, or speaking. It’s also completely fine if the book stands on its own.
Which kinds of opportunities would you most like us to explore?

Other
If needed, share any additional info on the question above.
How important is a concentrated publication-date launch compared with building readership and sales over time?

Other
Which promotional activities are you already comfortable participating in? Select all that apply.

Other
Where do you currently connect with readers or people who may be interested in your book? If you're not doing any of this yet, it's OK. Select all that apply.

Other
Of the platforms and channels you selected, which three are your primary ways of connecting with your audience?
For each, share a link, your approximate audience size, how often you use it, and anything notable about engagement.
What are you already doing consistently to reach or engage your audience?
For example: posting content, sending a newsletter, hosting a podcast, attending events, speaking, teaching, building community, contacting organizations, or promoting previous work. It’s okay if you aren’t doing anything yet.
What kind of website support, if any, do you anticipate needing?

Other
If needed, please share more about your website.
During the most active phase of your campaign, how much time could you realistically devote to promoting your book each week? The active phase is the period of concentrated promotion before and around your book’s publication.
After the initial campaign, how much time would you be comfortable devoting to ongoing promotion?
If needed, share more info about your availability.
What total budget are you considering for marketing and publicity? An approximate range is perfectly fine. This helps us recommend a level of support that aligns with your goals and resources.
Is there anything else you’d like us to know about your budget?
Is there anything else we should know as we develop your marketing and publicity plan?
You can share additional context about your goals, audience, availability, budget, concerns, or previous experiences with marketing and publicity.
Should be Empty: