Diagnostico para escalar tu negocio

1
What are your company's approximate annual sales? (USD$)* This field is required.Select an option.
$0 to $100,000
$100,000 to $300,000
$300,000 to $750,000
Greater than $750,000
2
How developed is your brand image?* This field is required.Select an option.
I only have a logo.
I have a logo, a brand guide, and I don't know how to use it.
I have a logo, a brand guide, and I use it consistently.
3
What is your brand's visual content like?* This field is required.Select an option.
I don't have a defined visual style (photographs, colors).
I have a defined visual style that represents me (photographs, colors).
I have found a visual style that I like, but I don't feel it represents me (photographs, colors).
4
What is your brand's current positioning?* This field is required.Select an option.
I understand my brand's differentiator, where I add value, and people perceive it.
I am truly searching for my brand's differentiating value.
I understand my brand's differentiator and where I add value, but people do not perceive it.
5
How effective are you at connecting with your audience?* This field is required.Select an option.
I really don't know how to put my brand purpose into words and create content from there.
I am good at developing brand messages that capture the unique essence of my products and/or services, creating an emotional connection with my audience.
6
Visual Identity Assessment
7
Which of the following descriptions do you identify your brand with?* This field is required.Select an option.
Seeks happiness and doing good without complications. Values simplicity, optimism, and honesty.
Seeks knowledge and truth. Values intelligence, reflection, and wise advice.
Loves freedom and adventure. Values independence, discovery, and exploring the new.
Challenges the status quo and promotes revolution. Values boldness, freedom, and fighting against the established.
Seeks to transform reality and create something special. Values vision, innovation, and change.
Wants to show courage and improve the world. Values bravery, perseverance, and nobility.
Seeks intimacy and connection. Values passion, appreciation, and sensory experience.
Lives in the moment and enjoys life. Values humor, fun, and joy.
Seeks to belong and connect with others. Values authenticity, solidarity, and simplicity.
Focuses on caring for and protecting others. Values compassion, generosity, and helpfulness.
Aspires for control and success. Values stability, control, and leadership.
Strives to innovate and create something meaningful. Values creativity, imagination, and expression.
8
What stage of social media content creation are you in?* This field is required.Select an option.
I struggle to create content on social media because I don't know the message for my audience and lack tools.
Despite hiring an external team for social media content strategy, with defined topics and a calendar, the results do not meet the goals.
I create content regularly but without a defined strategic plan. There's a need to establish key topics, formats, and an automated publication calendar.
My internal team handles social media content following a detailed strategy, but the results are still not as expected.
We achieve the expected results by following a detailed content strategy for social media and using Artificial Intelligence to be more efficient.
9
What is the interaction with your community like?* This field is required.Select an option.
I don't create content on social media.
I create content on social media, but I feel stuck because I receive "0" comments; in other words, only my family responds.
I create content on social media and am starting to have interactions with people; however, I feel stuck because I can't seem to promote my products and/or services effectively.
10
How much are you leveraging your social media performance metrics?* This field is required.Select an option.
I don't analyze my social media performance metrics.
I review my performance metrics but don't understand them or know what they're for.
I review my performance metrics, understand them, but don't make decisions based on them.
I review and understand my performance metrics and use them to make decisions to improve content performance
11
Social media
12
Do you perform any of these actions to identify and attract potential customers?* This field is required.Select all that apply.
I have implemented different channels to contact potential customers depending on the type and value of the product/service.
We have automated tools that allow us to communicate with potential customers within 5 minutes of contact.
We send automated messages to our customers about products or services.
We have AI-powered automated chats to communicate with customers on the website, WhatsApp or social media, providing more personalized responses.
Your potential customers can schedule appointments with your company and receive reminders through your website, social media, messages, or other means.
None of the above.
13
What types of marketing strategies in digital media or physical media are you using in your business?* This field is required.Select all that apply.
We have properly segmented our potential customer, in other words, we know their needs, wants, behaviors, personal characteristics, and location.
We use Artificial Intelligence to understand the target audience and/or to analyze customer preferences.
We run paid campaigns to find potential customers.
We know how much we are investing in campaigns and how many sales that investment generates (marketing return on investment (ROI)).
We take actions to recontact potential customers we did not initially succeed with.
None of the above.
14
Do you have any of these actions implemented to identify and classify potential customers?* This field is required.Select all that apply.
We have a system that allows us to identify potential customers based on industry, interest in specific products or services, income, location, and contact information.
We have all customer and potential customer contact information centralized in a system accessible to the entire team, which also classifies potential customers into relevant groups and according to the stage of the sales process.
We have a referral or affiliate system that encourages our current customers or partners to recommend our products/services, helping to effectively attract new potential customers.
We have a lead scoring method to identify which potential customers are most likely to buy our product or service.
We periodically send automated messages to our potential customers via email or text message.
None of the above.
15
Do you perform any of these actions during the sales stage with your potential customers?* This field is required.Select all that apply.
We send personalized offers to potential customers based on their needs or problems, using data analytics for better targeting.
We have automated touchpoints set up for periodic contact with potential customers through calls, messages, and emails.
We use tools that send automated reminders to salespeople about their contacts with potential customers.
We send automated emails or messages to potential customers who previously did not purchase our product or service.
We have a process that tracks potential customers who abandoned their carts and sends them reminders using automated systems.
None of the above.
16
Do you have any of these strategies in place once you sell your products or services to your customers?* This field is required.Select all that apply.
We use AI-based tools to streamline the follow-up and customer service process for the sales team.
We send automated emails or messages with relevant and personalized information to our customers, such as product updates or recommendations.
We have referral strategies in place that encourage our current clients to recommend our products/services to potential new customers, offering incentives.
We have the capability to accept online payments and send automatic reminders for overdue or upcoming payments.
We have a loyalty program in place that rewards our customers for repeat purchases or referrals, encouraging long-term engagement and fostering customer loyalty.
We send automated emails with important information about daily operations, such as weekly achievements, service updates, or reminders.
None of the above.
17
Lead and sales
18
Please provide your information to receive your results.* This field is required.Please check your spam or junk folder.
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