Logo Design Questionnaire Form
General Information
Company/Organization Name
*
Contact Person
*
Email Address
*
example@example.com
Phone Number
*
Please enter a valid phone number.
Date
*
-
Month
-
Day
Year
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Business Overview
Describe Your Business: Provide a brief description of what your business does and what products or services you offer
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Target Audience: Who are your main customers? Describe your ideal customer in terms of age, gender, interests, etc
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Core Values: List any values, mission, or vision statements that are central to your brand
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Logo Style Preferences
Which type of logo do you prefer
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Wordmark
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(Text-based, e.g., Google)
Icon/Symbol
*
(Image-only, e.g., Apple)
Combination Mark
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(Text and image, e.g., Nike)
Emblem
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(Text inside a symbol or icon, e.g., Starbucks)
Style Preference: How would you describe your preferred style
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Modern
Classic
Minimalist
Playful
Elegant
Other
Examples of Inspiration: Are there any logos or brands you admire? Please provide examples and describe what you like about them
*
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Color Preferences
Preferred Colors: Do you have any colors in mind for your logo
*
(Specify any primary or secondary colors)
Colors to Avoid: Are there any colors you’d like us to avoid
*
Color Psychology: Do you want the logo to evoke specific emotions or moods through color
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(e.g., trust, excitement, luxury)
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Fonts and Typography
Font Style: Do you have a preferred font style
*
Sans Serif (clean and modern)
Serif (classic and traditional)
Script (elegant and stylized)
Handwritten
Other
Brand Font: If you already use specific fonts in your branding, please specify them here
*
Readability: Are there any specific readability requirements
*
(e.g., simple and legible or decorative and stylized)
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Logo Usage and Adaptability
Primary Use of Logo: Where will you primarily use the logo
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Website
Social Media
Printed Materials (business cards, brochures)
Merchandise (apparel, promotional items)
Signage
Other
Size Requirements: Do you need any specific sizes or formats for the logo
*
Adaptability: Should the logo work in various formats
*
(e.g., full color, black and white, small sizes)
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Brand Personality and Attributes
Brand Personality: How would you describe your brand’s personality? (Choose any that apply)
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Fun and playful
Professional and trustworthy
Luxurious and high-end
Friendly and approachable
Bold and adventurous
Innovative and forward-thinking
Three Words to Describe Your Logo: List three adjectives that you would like the logo to convey
*
(e.g., bold, timeless, approachable)
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Competitor and Market Positioning
Competitors: Who are your main competitors? Please provide examples of competitor logos if possible
Differentiation: How would you like your logo to stand out or differentiate you from competitors
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Additional Elements
Tagline: Do you want a tagline to be included in the logo? If yes, please provide the text
*
Symbolism: Are there any specific symbols or icons that are meaningful to your brand and you’d like to include
*
Restrictions or Must-Haves: Are there any elements you absolutely want or don’t want in the logo
*
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Timeline and Budget
Project Timeline: Do you have a deadline for the logo design completion
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Month
-
Day
Year
Budget Range: What is your budget range for this logo design project
*
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Additional Comments or Requirements
Please share any other details or requirements that would help us understand your vision for the logo
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