British BIDs: Communications and the Appeal of BIDs

A webinar with Philip Collins and the team behind Sister

Join Philip Collins, former chief speechwriter to Tony Blair and founder of The Draft, for a webinar on how language can make people care about innovation and enterprise. Phil and his team designed the branding for Sister, a new £1.7 billion innovation district formerly known as ID Manchester.

Drawing on this experience, Phil will share his views on the current state of innovation communications. He believes the majority of writing about innovation is strangely un-innovative, and that by speaking and writing in a more human way we can broaden the appeal of what we do at BIDs.

Join us on Tuesday 10th December at 11:00 AM

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BID/Company

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