At Avani, we value transparency and honesty in all endorsements and testimonials. To ensure compliance with the Federal Trade Commission (FTC) guidelines, we require all affiliates to follow these rules when promoting our products. These guidelines help protect consumers and build trust between you, Avani, and your audience.
1. Disclosure of Material Connections
Affiliates must clearly disclose their relationship with Avani whenever they promote or endorse our products. This ensures your audience understands you may earn a commission on purchases made through your affiliate links.
1.1 What to Disclose
• Affiliates must disclose their financial relationship with Avani, such as receiving a commission for sales or other compensation.
• Example disclosures include:
• “As an Avani affiliate, I earn from qualifying purchases.”
• “I received this product for free as part of the Avani affiliate program.”
1.2 Where to Disclose
• Disclosures must be clear and conspicuous, meaning they should be easy to see and understand.
• Disclosures should be placed:
• Before affiliate links or endorsements in written content.
• In captions for social media posts.
• Visibly and audibly in videos (spoken aloud or displayed on-screen).
2. Truthful and Accurate Statements
Affiliates are required to make truthful, honest, and accurate statements about Avani products. Misleading claims or exaggerations are prohibited.
2.1 Approved Claims
• Only use claims about Avani products that are provided by the company or based on your genuine experience.
• Avoid stating specific health benefits or outcomes unless these are substantiated by Avani.
2.2 Prohibited Statements
• Do not make false claims, such as “This candle cures allergies” or “Guaranteed to make your home toxin-free.”
• Do not suggest that you personally use a product unless you actually do.
3. Social Media Guidelines
When promoting Avani on social media, affiliates must adhere to these additional rules:
3.1 Use of Hashtags
• Use clear hashtags like #Ad, #Affiliate, or #Sponsored to indicate your relationship with Avani.
• Place these hashtags prominently in your post (e.g., within the first three lines of your caption).
3.2 Stories and Livestreams
• For Instagram Stories, TikTok, or similar platforms:
• Include a text overlay such as: “I’m an Avani affiliate. I earn commissions from purchases.”
• For livestreams, verbally disclose your affiliate relationship at the beginning and repeat it periodically.
4. Video Content Guidelines
For platforms like YouTube or Instagram Reels:
• Verbally disclose your affiliate relationship at the start of the video.
• Display a written disclosure on-screen during any product mentions or reviews.
• Include a written disclosure in the video description, such as:
“This video contains affiliate links. If you make a purchase through these links, I may earn a commission.”
5. Placement and Visibility
The FTC requires that disclosures be clear, conspicuous, and easy to notice. Follow these best practices:
• Do not bury disclosures in fine print or at the bottom of a post.
• Avoid placing disclosures in areas that require extra effort to find, such as a separate link or comment section.
• Disclosures should match the platform’s format and be easily readable or audible.
6. Monitoring and Accountability
Avani reserves the right to review affiliate content to ensure compliance with these guidelines. If an affiliate fails to comply:
• They will be notified and asked to correct the content immediately.
• Repeated violations may result in removal from the affiliate program.
7. Questions or Clarifications
If you have any questions about these guidelines or how to comply with FTC requirements, contact us at support@avaninaturals.com.
By adhering to these guidelines, you help maintain the trust of your audience and uphold the values of transparency and honesty that Avani stands for. Thank you for partnering with us in sharing sustainable, non-toxic living!