Design & Branding Category 2026
  • Design & Branding Category 2026

    Supporting Information & Imagery
  • Thank you for entering the Design & Branding category of The Spirits Guide Awards 2026. The category celebrates exceptional aesthetics, concepts, stories, presentation, trade and consumer experiences, and delivery of brand objectives, looking beyond just the bottle and labelling. This form gives you the opportunity to provide more information and imagery to the Judges to support your entry.

    Information & Details:
    Your entry may apply to your entire brand and portfolio or an individual product or product range. There is the option to save your progress and return to the form at a later date using the 'Save' buttons. 

    Each field is limited to a maximum of 200 words. Please focus on design and branding elements and initiatives which are already in place or actively in progress, rather than potential or future initiatives.

    The sections of the form are:

    • Target Audience, Strategy & Objectives
    • Bottles & Labelling
    • Packaging & Merchandise
    • (If applicable) Physical Brand Experiences

    Photographs / Imagery:
    At the end of the form you may upload up to 8 photographs or images to support your entry. Alternatively, up to 8 images may be sent to awards@theginguide.com, rather than using the below form. WeTransfer and Dropbox links cannot be accepted.

    If you have any questions or queries, please contact awards@theginguide.com

  • Design & Branding

  • Key Details

  • Target Audience & Objectives

    Please provide details of the trade and consumer audiences and demographics that you are focusing on targeting, and the objectives and goals of your branding and design.
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  • Bottles & Labelling

    Please summarise your approach and the elements of your bottles and labelling which are notable, innovative and creative, distinctive and unique, or specifically tailored to your target audience.
  • 0/200
  • Packaging & Merchandise (if applicable)

    Please summarise your approach and your use of packaging and merchandise items (including gift boxes, POS, gift products, and marketing materials) and any elements which are notable, innovative and creative, distinctive and unique, or specifically tailored to your target audience. If not applicable, please move to the next section.
  • 0/200
  • Physical Brand Experiences (if applicable)

    Please summarise any physical brand experience elements (such as distillery tours, gin making classes, or other experiences and events you host) and highlight any elements or initiatives which are notable, innovative and creative, distinctive and unique, or specifically tailored to your target audience. If not applicable, please move to the next section.
  • 0/200
  • Additional Information (if applicable)

    Please summarise any further key information which you wish to share and which has not been covered by the preceding questions.
  • 0/200
  • Imagery & Photography

    Please provide imagery to display the elements and initiatives which achieve your design and branding objectives (such as your bottle, packaging, marketing materials, and/or distillery experiences). Up to 8 images (jpg or png) can be uploaded below or alternatively they can be emailed to awards@theginguide.com. WeTransfer and Dropbox links cannot be accepted.
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