2025 Channel Marketing Excellence List Nomination Form

The third annual Channel Marketing Association Excellence Awards are now open for applications and nominations! These awards recognize the outstanding individuals and teams driving innovation, collaboration, and measurable impact across the channel marketing ecosystem. From visionary strategists and rising talent to behind-the-scenes connectors and cross-functional collaborators, the CMA Awards spotlight those shaping the future of partner and channel marketing.

Submit your nomination or apply today and help us celebrate the people—and now teams—who are making a real difference. Winners will be announced at the CMA Virtual Summit on October 28th and awarded at the CMA Marketing Summit, April 25, 2025, in Houston, Texas.

You can suggest the award you think fits best. From the nominations, we will make the final determination as to who will receive the awards:

Icon Award
The Icon Award honors the titans of channel marketing—those whose enduring leadership, innovation, and impact have shaped the industry. These individuals have built legacies through consistent excellence, bold thinking, and mentorship that lifts others. Icons don’t just lead programs—they lead movements. This award recognizes a career of influence and a commitment to pushing the channel forward.

Visionary Marketer Award
The Visionary Marketer Award celebrates channel marketers who see what’s next—and act on it. These leaders are recognized for crafting innovative, forward-thinking strategies that break boundaries, solve challenges creatively, and drive measurable success. Whether launching bold new campaigns or reimagining partner engagement, Visionary winners set the pace for where the channel is headed.

Rising Star Award
The Rising Star Award recognizes emerging leaders who are already making big waves in channel marketing. These up-and-coming professionals bring fresh energy, sharp insight, and fearless creativity to everything they do. With big results and even bigger potential, Rising Stars are on a fast track to become the channel’s next generation of trailblazers.

Connector Award
The Connector Award honors individuals outside of traditional marketing roles who are indispensable to the success of channel marketing. Through collaboration, advocacy, and cross-functional partnership, these professionals amplify marketing’s impact and help make great programs possible. They are the relationship-builders, the champions, the bridges between vision and execution.

CMA Excellence List
The CMA Excellence List recognizes standout professionals who are driving the channel marketing industry forward. These honorees have demonstrated leadership, creativity, and tangible results within their organizations and the broader channel ecosystem. Whether through partner programs, demand generation, or strategic alignment, they consistently raise the bar—and inspire others to do the same.

Eligibility: To earn CMA awards, the nominee must be a member of the channel marketing organization inside a telecom/IT/SaaS vendor, supplier, or distributor.

Applicants must occupy their positions within the channel as of the release date of the list to be recognized.

Methodology: Selection for Channel Marketing Excellence is determined by the personal achievements and contributions within their channel organizations and the wider channel community. We also consider the influence and presence of their companies in the IT/Telecom channel. Evaluations include feedback from solution providers regarding the executives' effectiveness, their visibility online and offline, and their impact on business and sales. Candidates for Channel Marketing Excellence must fulfill the eligibility criteria outlined in our online application process.

A high-resolution business headshot is required, color photo preferred.

Applicants who provide incomplete responses may be disqualified.

I am nominating*

MyselfSomeone else

Nominee's Name*

First NameLast Name

Email*

example@example.com

Phone Number*

Job Title*

Current Company*

Nominee's Country*

Link to nominee's LinkedIn profile*

Nominator's Name*

First NameLast Name

Nominator's Email*

example@example.com

Nominator's Company Name*

Type of organization where you/nominee is employed. For this award, the nominee must be a member of the channel marketing organization inside a telecom/IT/SaaS vendor, supplier or distributor to be eligible.*

Vendor/Supplier/ManufacturerTSD/TSB/Distributor

Which award level are you nominating yourself or someone else for? (CMA reserves the right to decide which award level is given based upon the criteria outlined below, and the field of nominees)*

Icon - celebrates the titans of channel marketing, those who have consistently set the gold standard in the industry. It is bestowed upon individuals whose visionary leadership and unparalleled achievements have profoundly influenced channel marketing. Recipients of this award are celebrated for their lifelong commitment to excellence, innovation, and mentorship, shaping the future of channel marketing.Visionary - recognizes individuals with exceptional creative and channel marketing foresight. Awardees are celebrated for their innovative approaches to overcoming challenges, pioneering new strategies, and seizing opportunities that drive remarkable market success. This award honors those who envision the future of channel marketing and bring it to life.Rising Star - spotlights leaders making significant impacts early in their channel marketing careers. These individuals exhibit a rare combination of talent, drive, and potential, marking them future industry leaders. Award recipients are recognized for their fresh perspectives, innovative ideas, and remarkable achievements that signal a bright future in channel marketing.Excellence List - spotlights the extraordinary talents of marketers across the channel and partner marketing ecosystem. These individuals have excelled in their respective areas and contributed significantly to the advancement and success of the channel marketing industry. Being named to the CMA List is a testament to their exceptional leadership, creative strategies, and impactful achievements that have set new benchmarks for excellence.Connector Award - The Connector Award honors individuals outside of traditional marketing roles who are indispensable to the success of channel marketing. Through collaboration, advocacy, and cross-functional partnership, these professionals amplify marketing’s impact and help make great programs possible. They are the relationship-builders, the champions, the bridges between vision and execution.

Describe your (or your nominee's) contributions to channel marketing . Please include specific data and examples that highlight your (or your nominee's) achievements.*

0/500

Summary version - Write a couple of sentences we can use for online posting and/or announce to the audience about you (or the nominee) from the stage at the award ceremony during the CMA in-person summit in Houston, April 28-30. (Attendance is not required to earn and award or a place on the list.)*

0/150

Please upload a current headshot (if you don't have their headshot, go to LinkedIn, right click and say "download") *

I give CMA permission to disclose that I have nominated this person for an award

YesNo

By Submitting this form, I give Channel Marketing Association permission to contact me/nominee and publish their selection to publicly available sites CMA site and social media. No personal information will be disclosed publicly (email, country, phone etc.)

Questions? Please contact: info@channelmarketingassociation.com

Third Annual Channel Marketing Excellence List Nomination

Award Nomination Form