(1) The Budget Balancing Act: Where to Spend and Save in 2025
Learn how channel marketers are stretching their budgets while maximizing ROI. Discover strategies to prioritize partner programs, technology, and event marketing investments.
(2) Partner Enablement That Works: Secrets from the Field
Explore how organizations successfully implement enablement programs, including sales training, co-marketing, and post-sales support. Take home actionable tips for boosting partner engagement and performance.
(3) Proving ROI: Overcoming the Channel Attribution Challenge
Measuring ROI remains the biggest hurdle for channel marketers. This session covers tools, tactics, and processes to track success across campaigns, even in complex sales cycles.
(4)Tech Tools of the Trade: PRM, TCMA, and Beyond
What are the technologies shaping the channel marketing landscape? Learn how to integrate PRM, TCMA, and CIM tools to improve partner management and streamline campaigns.
(5) Activating the Inactive: Strategies for Partner Engagement
With 54% of respondents to the State of Channel Marketing Report focused on reactivating partners, this session explores creative methods to reignite interest and drive productivity among your partner base.
(6) Cutting Through the Noise: Maintaining Partner Mindshare
In a crowded marketplace, standing out is key. Learn innovative techniques to keep partners engaged and loyal, even when competing solutions are in the mix.
(7) Metrics That Matter: Building a Reporting Framework
Discover how to overcome challenges with disorganized data and manual processes. Learn how to set KPIs, align them with business goals, and create a clear path to measurable results..
(8) Aligning Marketing and Sales for Channel Success
Misalignment between sales and marketing teams costs more than just time. Explore strategies to foster collaboration and ensure mutual success in lead generation and partner management.
(9) Beyond MDF: Funding Innovation in the Channel
Market Development Funds (MDF) are evolving. Explore creative ways to allocate these resources for maximum impact, from localized campaigns to partner-driven digital marketing.
(10) From Emails to Events: What’s Working in Channel Marketing
Discover which tactics delivered results in 2024 and how to adapt them to your 2025 strategy. We’ll cover email marketing, PPC, direct mail, and event sponsorships.
(11) AI-Driven Channel Marketing: Efficiency and Personalization at Scale
Explore how AI tools are reshaping partner marketing with personalized campaigns, smarter analytics, and improved scalability. Leave with actionable AI adoption tips.
(12) Partner Profiles 2.0: Ideal Fit and Recruitment Strategies
According to the State of Channel Marketing Report, 64% of organizations have not built an Ideal Partner Profile (IPP). Learn how to define and attract the right partners to accelerate your program’s growth.
(13) Finding the Taylor Swift of the Channel: How Using Influencers Can Enhance Your Channel Programs
Unlock the potential of influencer marketing in the channel to boost your partner marketing efforts. This session will look into how leveraging influencers and referrals can expand your reach and connect you with new audiences
(14) Building Community: The Power of Peer-to-Peer Enablement
Unlock the potential of peer-to-peer learning in partner enablement. This session showcases real-world examples of collaborative training and shared success stories.
(15) Content Strategies That Resonate with Partners
Content syndication, ABM, and demand-gen campaigns are key drivers of channel marketing success. Learn how to craft messaging that partners want—and use.
(16) Event ROI: Making Every Interaction Count
With rising costs, ROI from events is under scrutiny. Learn best practices for planning, executing, and measuring success at trade shows, conferences, and partner events.
(17) Alliances vs. Channel Marketing: Understanding the Key Differences
In the world of partnerships, not all strategies are created equal. This session talks through the distinctions between alliances marketing—focused on strategic, high-value partnerships like AWS or Microsoft—and channel marketing, which emphasizes scalable, indirect sales strategies through a wide network of partners. Gain clarity on how to align your resources, measure success, and leverage both approaches for maximum impact.