Clarity Questionnaire

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Let the games begin! 🎉

We’re excited to dive into your business strategy! In the next few minutes, you’ll answer questions about key parts of your business. Here’s how to make the most of it:

Keep it focused: Aim for one or two sentences that get to the point—short, clear, and specific.

Stay in your lane: Focus on your personal insights. There’s no need to guess what others will say.

Answer everything: Each question helps us understand your unique perspective, so give it your best shot!

Be real: This is confidential, just for your leadership team, so feel free to be honest and open.

This is more than just a questionnaire—it’s a fun, fast strategy game. Find a quiet spot, grab a drink, and take 15-20 minutes to share your thoughts. Together, we’ll unlock some great insights and sharpen our strategy!

Tip: we included examples for each question. The examples are based on a fake company called "FreshSnap Meals" and their main product is "pre-portioned meal kits with a focus on locally sourced, organic ingredients."

Ready? Let’s get started!
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WATCH THIS FIRST
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Who's answering? * This field is required.
Your Name
Please enter your email
Company Name
Role/ Job Title
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Who is your ideal customer? Please describe 1-2 core client types.* This field is required.Example: Our ideal customer is busy professionals aged 30-45 living in urban areas who value healthy, organic meals but have limited time to shop and cook. They care about sustainability and are willing to pay a premium for convenience and quality.
Describe the specific person or business that buys your product, with enough detail to make them easily recognizable.
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What result does your ideal customer hope to achieve by using your product or service?* This field is required.Example: They want to save time on meal prep while enjoying restaurant-quality, healthy meals at home. They also want to feel good about their choices, knowing their meals are sustainable and locally sourced.
Highlight 1-2 key results customers want, including practical outcomes like saving time and emotional outcomes like confidence.
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What problems are your customers most concerned about?* This field is required.Example: They worry about balancing their health goals with a demanding lifestyle. They also feel guilty about wasting food or relying on unhealthy takeout options.
Describe the key challenges or worries your customers face, focusing on problems your product or service can solve.
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Which product or service currently brings in the most profit for your business?* This field is required.Example: Our weekly meal kit subscriptions, particularly the “Quick & Healthy” plan, generate the most profit, as they are priced higher and have strong customer retention.
Identify the main product or service driving revenue. Be specific and avoid vague answers.
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Which revenue stream could grow the most if you focused more on it?* This field is required.Example: Our corporate meal kits for office lunches have the most growth potential. By expanding partnerships with local businesses, we can tap into a recurring, high-volume revenue stream.
Choose one or two revenue streams that have the most potential for growth. Avoid mentioning unrelated activities or strategies.
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What new ways could you make money from what your business already does well?* This field is required.Example: We could offer add-ons like organic desserts or snacks, or create an online cooking class subscription featuring recipes using our meal kits.
Think of new ways to expand your offerings. Focus on ideas that build on your strengths.
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Why does your business exist beyond making money?* This field is required.Example: We exist to help people live healthier lives while supporting local farmers and reducing food waste. Our mission is to make sustainable, wholesome eating accessible to everyone.
Explain your company’s mission, focusing on the meaningful impact your business aims to create, avoiding generic or vague statements.
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What behaviors are essential for success in your business?* This field is required.Example: Building exclusive partnerships with local farmers, rigorously testing recipes for simplicity and quality, and providing personalized customer service are essential behaviors for our success.
List unique behaviors or values that set your company apart, avoiding generic terms like teamwork or clear communication.
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What strengths make you hard to compete with?* This field is required.Example: Exclusive access to local organic produce, a proprietary meal customization system, and fully biodegradable packaging make us difficult to replicate.
Focus on specific strengths that make your business stand out. Avoid vague traits like “experience” unless they are truly unique to your company.
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What do you think are the most important parts of your plan to get customers to discover you?* This field is required.Example: Collaborating with health and wellness influencers, running targeted social media ads, and leveraging referral discounts to reach like-minded customers.
Be specific about activities or strategies you use to attract customers. Avoid vague statements like “providing great service.”
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What do you think makes customers choose you over competitors?* This field is required.Example: Customers choose us for our high-quality, locally sourced ingredients, eco-friendly packaging, and flexible subscription options.
Provide clear guarantees with specific terms, like refund policies. Avoid vague promises that are hard to measure.
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What do you believe are the most important guarantees you offer?* This field is required.Example: We guarantee fresh, high-quality ingredients or a full refund. Additionally, we guarantee on-time delivery with no missed delivery days.
Provide clear guarantees with specific terms, like refund policies. Avoid vague promises that are hard to measure.
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What do you believe are the key things you do to exceed customer expectations?* This field is required.Example: We include personalized recipe cards and surprise items, such as seasonal spices or exclusive discounts, in every box.
Highlight core processes that consistently exceed expectations, focusing on essential, built-in operations.
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What strategies do you use to make sure your customers keep coming back?* This field is required.Example: We offer a loyalty program where customers earn points redeemable for free meals, regularly rotate menu options to keep meals exciting, and send personalized reminders to help customers plan meals based on their preferences and previous orders.
Describe specific strategies for repeat business, like loyalty programs or discounts, not general service qualities.
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What do you do to encourage your customers to recommend you to others?* This field is required.Example: We run a referral program that rewards both the referrer and referee with discounts. We also follow up with satisfied customers for reviews and testimonials.
Highlight proactive strategies like referral incentives or follow-ups, focusing on specific actions to generate referrals.
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What is the ultimate goal of your business?* This field is required.Example: Our ultimate goal is to become the most trusted meal kit provider in the U.S., recognized for sustainability and quality, and achieve $50M in annual revenue within five years.
Clearly describe your long-term goal, such as growth or industry leadership. Avoid vague responses like “we want to succeed.”
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What makes your company unique, and how do you provide value that others can’t?

Describe what makes your business different from competitors and how you offer unique value. Avoid generic statements—focus on what only your business offers.

Example:

"We are the only meal kit delivery company that offers locally sourced, organic ingredients for busy professionals so they can eat healthy, sustainable meals without sacrificing time in an era in which convenience and sustainability are increasingly critical."
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We are the only type of company * that does what value do we provide? * for who is out customer? * so they can what problem are we solving * in an era in which why now? what's the context? *
Should be Empty: