Single Page Website Content Collection Form
Please allow at least an hour and a half to complete this form, as there is no option to save and return later. If you have an existing website, feel free to copy and paste relevant information into the appropriate fields. Be sure to complete all sections that apply to your business. While some areas may have been discussed during your intake consultation, this is your chance to put your story into your own words. All content you provide will be refined and modified to ensure it’s reader-friendly and optimized for on-page SEO goals.
Business Basics:
Full Legal Business Name, Owner First and Last Name, and Percentage of Ownership:
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What is your business address?
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Street Address
Street Address Line 2
City
State / Province
Postal / Zip Code
What is your business phone number?
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Please enter a valid phone number.
Primary Business Email
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This will be used for all WordPress communication, your website, contact form submissions, premium plugin renewals etc.
What are your business hours? Should this be displayed on your website?
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Do you use a tagline/slogan? If so, what is it?
When was your business established?
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What is your current website URL? If you don't have one, leave blank.
List any social media profiles you have. If you don't have any, just leave blank.
Please insert the actual URL. ie; instagram.com/sproutmarketing.design
Are there any websites you like? List 2-3, OR If you use Pinterest, please visit Pinterest, enter 'web design inspiration' and drop 3 links to the style of website you like.
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The niche/industry does NOT matter - I am just looking to see your design style preferences here!
For your CTA's (call-to-action buttons), what specific actions should users take?
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ie; “Book a Consultation,” “Get a Quote”
What is your service area?
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ie; Not just Phoenix, AZ. Instead, be specific and include neighboring cities that you provide service in such as Phoenix, Chandler, Mesa, Scottsdale and Tempe Arizona. OR, if your business primarily lives online and your focus is the West Coast, you might say "all areas of California, Oregon, Washington, Nevada and Arizona".
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Design Preferences
What do you envision when you think of your perfect website?
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Be as specific and detailed as possible.
What mood/vibe should your website give off?
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What is your tone and style preference (formal, casual, friendly, informational, etc.)?
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For images and buttons on your website, do you prefer oval-shaped, rounded edges or squared edges?
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When thinking of your color scheme, should the background of the website be dark or light?
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Your Website Content
When writing content for your site, focus on sharing your story in as much detail as possible, using your own words. This is your opportunity to express what makes your business unique—your history, values, services, and goals. Please avoid using AI tools to write your content; it’s important that the details come directly from you to reflect your authentic voice. Don’t worry about perfect phrasing or SEO—I’ll take what you provide and refine it into content that’s engaging, easy to read, aligned with your brand, and optimized for search engines. Just be detailed and true to yourself—I’ll handle the rest!
What I CAN'T work with:
Started in 2019. Provide air conditioning and heating services. Founded by Jack Parker. We are located in Phoenix, Arizona.
DO THIS INSTEAD!
Parker & Sons has been serving Arizona since 1974, starting with a single service vehicle and a commitment to quality. Over the years, we’ve grown into one of the state’s largest home service companies, with more than 100 team members. Our services include heating, cooling, plumbing, electrical, drain cleaning, water treatment, misting systems, and indoor air quality solutions. Through it all, our mission has stayed the same: delivering 100% customer satisfaction every time.
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Got it!
Home Page
Hero / Headline:
If you were welcoming your site visitor to your website, what points, services or features would you immediately want to make clear?
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3-4 concise, benefit-focused sentences that clearly communicates the value of your offer.
About / Unique Selling Proposition:
Write a paragraph providing an INTRO to your business and what makes your product or service unique.
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Unique selling proposition (USP): A clear statement of what makes your product or service unique and why someone should choose you over a competitor
What was your motivation for starting the company? What is your experience in your industry?
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What is it about you/your company/your background/your services that sets you apart?
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ie, pricing, industry experience, special software/technology/processes, etc.
The Services Section
How many different products/services does/will your company offer/provide?
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Explain all of your services in great detail. Include pricing, packages, what each service entails and offers and how this service benefits the customer. If you provide custom services, include that also.
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Write at least 3-6 sentences about every single service you offer.Include pricing, benefits, package options (if applicable), how to book etc. Please do not include any future services - just what you're doing at the time of your project!
How do/will clients book your service?
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For example - "Clients submit a form online and receive a call back" OR "clients book online using a booking widget". If you use a third-party software such as Calendly, please include any HTML widget that you need displayed and indicate where it should go (ie, footer, contact page etc).
Social Proof / Testimonials
Do you want a review banner added to your website that displays happy customer reviews?
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Yes
No
Yes, but my business is new and I don't have online reviews yet (insert reviews below)
List any places (ie, Google, Facebook) where your customers have left reviews:
List EXACT URL's. Or, copy and paste the review(s) you want to feature.
If there are any awards, certifications or badges, please list them and submit with your website images.
Key Benefits / Features
List the BENEFITS or the VALUE clients receive when choosing to work with your company.
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Portfolio / Examples of Work:
Do you need a portfolio added? This is usually accomplished with a carousel or grid.
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If there are any guidelines you'd like me to follow when creating a portfolio/grid, list them below.
Contact Form and Contact Info
What questions need to be asked in a contact form? What information do you need to collect?
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ie; what service are you looking for? client name, email address, phone.
Are there any other specifics you want on your footer or contact section, such as your location, your phone/email, business hours, etc.?
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Example; your phone number, email, location, etc.
Do you need to collect emails for marketing campaigns or newsletters?
Note, this is for business owners who have existing email marketing campaigns and need to collect emails. I do not handle your email marketing campaign setup or maintenance.
FAQ Section
List any FAQ's you want added to your website. List up to 10 Q and A's.
Not required, but can benefit SEO.
Footer
(The very bottom section of your website, which usually contains a menu, your logo and any important links).
If there are any licenses, external links, resource links, etc., that need to be displayed in your footer, please list them all below and what they are for.
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Legal Pages
If you need to add any of these pages, copy and paste verbatim what these pages should say. Note, there is NO design/SEO/functionality added to these pages. It is 100% copy and paste what you input below.
If you have a Privacy Policy, please copy and paste below.
If you have a Product or Service Guarantee, please copy and paste below.
If you have any specific Terms & Conditions for your services, cancellation policies, or disclaimers, copy and paste below.
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That's a wrap!
Thank you for taking the time to complete this form! I know it’s lengthy and detailed, but my hope is that it’s given you the chance to reflect and really dig deep into the heart of your business—your values, goals, and what makes you stand out. This information is invaluable for creating a website that truly represents your brand and connects with your audience.
If you have any additional requests for your website, please input below.
If you have any feedback on how to make this form or process better, please share!
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