Marketing Event Recap

Marketing Events Recap
Date

MonthDayYear
Date
Hour MinutesAM/PM Option
Your Information
Name*

First NameLast Name
Email
example@example.com
Phone Number
Please enter a valid phone number.
Event Information
AHF Bureau/Region*
Event Name*
i.e. Grand Opening - "Hell's Kitchen", MLK - "Dallas"
Event Location/Address
Event Start Date*

MonthDayYear
Date
Hour MinutesAM/PM Option
Event End Date

MonthDayYear
Date
Hour MinutesAM/PM Option
Event Type*

Grand/Soft OpeningsMLK ParadePrideAIDS Walks (FAW + AWA)AHF Holiday PartiesThanksgiving LuncheonsWADGeneral Testing Events/SponsorshipsGeneral Non-Testing Events/SponsorshipsLunch and LearnFun FridayProtestsICDStaff Picnics
If Pride...

FestivalParadeBoth
Describe the Event + ROI/ Goal Outcome*
Actual # of Attendees
Total Actual Event Cost
Cost Center+Department
# of Condoms Distributed*
Data & Marketing Information
If applicable, please rate the following Event elements below

(if not, please leave blank):
Rate the Event Logistics (i.e. Food, decor, event supplies, entertainment, AV, booth set-up/tear-down, check-in process, parade float, transportation assistance)

1

2

3

4

5

1 is Worst, 5 is Best
Comments on Logistics
Optional; please list any issues, feedback, or details
Rate the Event Advertising (i.e. Billboards/mobile billboards, bus benches, digital)

1

2

3

4

5

1 is Worst, 5 is Best
Comments on Ads/Web
Optional; please list any issues, feedback, or details
Rate the Event Outreach/Engagement (i.e. AHF Ambassadors, e-blasts/InsideScoop emails, invitations/save the date, Eventbrite/RSVPs)

1

2

3

4

5

1 is Worst, 5 is Best
Comments on Outreach/Engagement
Optional; please list any issues, feedback, or details
Do you recall receiving any InsideScoop emails or texts for this event? Was the information helpful?
Rate the Design Concept

1

2

3

4

5

1 is Worst, 5 is Best
Comments on Design Concept
Optional; please list any issues, feedback, or details
Was the messaging or overall concept clear and understood? Did you find the concept to be effective/impactful?
Rate the Swag Items/Premiums (ex. T-Shirts, safe sex kits, fans, towels)

1

2

3

4

5

1 is Worst, 5 is Best
Comments on Swag/Premiums
Optional; please list any issues, feedback, or details
Rate the Signage/Collateral (ex. Location or Directional signage, banners, A-frames/X-stands, palm cards, posters)

1

2

3

4

5

1 is Worst, 5 is Best
Comments on Signage/Collateral
Optional
Rate the Photography/Videography

1

2

3

4

5

1 is Worst, 5 is Best
Comments on Photo/Video
Optional; please list any issues, feedback, or details
Rate the Social Media communications/coverage

1

2

3

4

5

1 is Worst, 5 is Best
Comments on Social/Comms
Optional; please list any issues, feedback, or details
Rate the Production (i.e. shipping, delivery/turn-around time, tracking)

1

2

3

4

5

1 is Worst, 5 is Best
Comments on Production
Optional; please list any issues, feedback, or details
Please rate your Learning Experience

1

2

3

4

5

1 is Worst, 5 is Best
Comments on Learning Experience
Optional
Did you find what you learned valuable? What is a topic you would like to cover next time? (Lunch and learns)
Additional/Overall Feedback
Optional
Overall Event Experience

1

2

3

4

5

1 is Worst, 5 is Best
Testing Stats
# of PrEP Initiations*
# of HIV Tests Conducted*
# of HIV Reactives*
# of STD/STI Test
# of STD/STI Reactives
# of Individuals Linked to Rx*
Graphics & Files
Links (videos, large files, social media, etc)
Event Photo#1

Cancelof
Event Photo#2

Cancelof
Event Photo#3

Cancelof
Event Photo#4

Cancelof
Event Photo#5

Cancelof
Additional Attachments

Optional
Cancelof
Should be Empty:

Marketing Events Recap

Your Information

Event Information

Data & Marketing Information

Testing Stats

Graphics & Files