TIGA Business Opinion Survey 2024/25

TIGA Business Opinion Survey 2024/25

PLEASE NOTE THAT THE RESULTS OF THIS SURVEY WILL BE ANONYMISED. INDIVIDUAL ANSWERS WILL NOT BE MADE PUBLIC, but the aggregated answers will.
What is the name of your company?*
What was the trend In relation to your company’s net profits during 2024 in comparison to 2023?*

Profits increasedProfits decreasedProfits remained the sameDon’t know
Thinking about your organisation’s workforce, what was the trend in 2024 in comparison to 2023*

Employment increasedEmployment decreasedEmployment remained the sameDon’t know
Did you use any of the following schemes, grants or reliefs or agencies to help your business to grow in 2024?*

Video Games Tax Relief / Video Games Expenditure CreditR&D tax incentivesUK Games FundCreative Wales fundingCreative Scotland fundingScottish Enterprise fundingInnovate UK – grant funding, innovation loans and expert supportCapital allowancesSeed Enterprise Investment SchemeEnterprise Investment SchemeBritish Business Bank fundingOther
What is the principal obstacle holding back your business?*

Limited access to sources of finance and investmentThe challenge of discoverabilitySkills shortages and / or skills gapsLack of choice in the game engine marketUnfavourable commercial terms in the game engine marketLate payment by other businessesUnfavourable revenue shares offered by platform providers/digital marketplacesOther
Please add any additional comments
Overall, would you say that economic/business environment in the UK in relation to the video games industry is:*

Very favourableFavourableNeither favourable nor unfavourableUnfavourableVery unfavourableDon’t know
Please add any additional comments
In relation to your business’s ability to borrow money from the bank, would you say that, compared to 12 months ago, you are:*

Finding it more difficultFinding that there is no differenceFinding it less difficultDon’t know
Please add any additional comments
In relation to your business’s ability to access finance generally (e.g. from publishers, from investors, publicly funded sources, etc), would you say that, compared to 12 months ago, you are:*

Finding it more difficultFinding that there is no differenceFinding it less difficultDon’t know
Please add any additional comments
Thinking generally about your company/organisation’s prospects, would you say that, compared to 12 months ago, you are:*

More optimisticLess optimisticFeel the same (as 12 months ago)Don’t know
Please add any additional comments
Overall, would you say that your company/organisation is performing:*

Very wellWellNeither well nor badlyBadlyVery badly
Please add any additional comments
Thinking about your current level of work, would you describe your company as operating at full capacity or not?*

YesNoDon’t know
Compared to the position 12 months ago, would you say the outlook for investments in your business (e.g. in R&D, training, new games development, etc) is:*

More optimisticLess optimisticUnchanged
Please add any additional comments
In relation to your company’s net profits, what do you expect the trend to be over the next 12 months?*

UpDownRemain the sameDon’t know
Please add any additional comments
What do you expect the trend, over the next 12 months, to be in relation to your company’s costs (e.g. employment, equipment, electricity, other overheads, etc)?*

UpDownRemain the sameDon’t know
In relation to your company’s prices (i.e. what you charge your customers), what do you expect the trend to be over the next 12 months?*

UpDownRemain the sameDon’t know
Thinking about your organisation’s workforce, over the next 12 months do you expect it to*

Grow a lotGrow a littleNeither grow nor declineDecline slightlyDecline significantly
Has the UK’s decision to leave the European Union had any impact on your business to date?*

Yes, it has had a positive impactYes, it has had a negative impactNo, there has been no impactDon’t know whether there has been any impact.
Please explain your answer*
Do you export/sell any of your games or services to overseas customers?*

YesNoDon’t know
Approximately what proportion (percent) of your workforce is qualified to degree level or the vocational equivalent?*
Approximately how many days training (including on the job training) do you provide to your employees?*
How do you monetise your game(s)?*

In-app virtual currency purchasesIn-app virtual item purchasesLoot boxes (i.e. (random, often scarce items purchased with real-world money)AdvertisingNFTs/Crypto/Play to earnReal world brand sponsored items/eventsPlayer subscriptionSeason PassPremium purchasePremium purchase + DLCFree-to-Start (i.e. free trial before full purchase)Player tradingCrowdfunding
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