Branding Intake Form
Before we get started, I have a few questions that I'd like you to take a moment to sit and consider before answering. This will help me not only get to know you but also know the best way for us to work together. I look forward to reading your responses.
What would you like me to call you?
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Email
example@example.com
Your Target Demographic/Ideal Customer
Who is your target demographic/ideal customer?
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What pain points do you solve for your ideal customer?
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What is unique about the way you help your ideal customer?
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Brand Values
What inspired you to create this brand?
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Why does your brand matter? These messages should be relevant to your target audience.
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Company mission statement: This is a sentence or two that explains your company’s goals. It should also weave in some information about what your organization is and why it exists.
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Product/services positioning statement: This is like your company mission statement, only more specific to your offerings.
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Five words that represent your brand: Think about your brand’s personality. How would you describe it?
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Three messages your brand needs to communicate: Why does your brand matter? These messages should be relevant to your target audience.
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Brand Attributes
What 5 words would you use to describe your brand’s image?
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What 5 words would you not want to be used to describe your brand?
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What emotions does your audience feel when they come across your brand?
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What attributes and/or emotions would you not want associated with your brand?
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Provide 3 examples of current brands that are similar to your brand or where you'd like your brand to be.
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Existing Creative Assets
Does your brand have a consistently used logo?
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Yes
No
I'm not sure. Can you help me figure it out? (we can :-)
Does your brand use consistent colors?
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Yes
No
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More about your brand
Where can we learn more about your brand?
Instagram handle
Facebook URL
Tik Tok handle
Your committment to the work
Branding and/or rebranding takes a lot of commitment. Between discovery conversations and progress check-ins, we will chat often (but not too much) over the next 6 weeks.
Are you committed to participating in 2-3 status meetings and a few additional hours for email communication as needed?
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Please Select
Yes
No
Are you committed to participating in 2-3 status meetings and a few additional hours for email communication as needed?
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Yes
No
I can't but a trusted decison maker on my team can
What is your budget for this project? Please remember, this is a customized brand experience.
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$1,500-$3,000
$3,000-$5,000
$5,000-$8,000
$8,000-$11,000
$11,000-$15,000
$15,000+
Submit
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