Applications due March 21, 2025
Applications are evaluated based on parameters:
- Increase in Level 1 lesson volumes
- Level 1 lesson volumes in relation to total skier & snowboarder visits
- Quantifiable success of multi-lesson packages
- Season-to-date sales & repeat sales data on specific learn-to packages designed to drive repeat visitation & conversion
- Overall data collection capabilities & sophistication
- Marketing ingenuity, creativity, use of new media, etc.
Your entry should include:
- A completed electronic copy of the application.
- A written summary of your program with your question answers.
- Any creative material that relates to your program, such as photo/video, on-site signage, web pages, print advertisements, etc
Note: If possible, please use "2025_Conversion_Cup_YourResortName_xxfile" as each file name.