The Desk Readership Survey

2025 The Desk Readership Survey

Please take a moment to fill out this survey, it will take no more than 5 minutes.

1. First tell us about your role. Which best describes your position? Click one answer and provide further information in the comments box.*

	Buy-side firm	Sell-side firm	Exchange/ Trading venue	Software vendor	Consultancy	Regulator/ Government
Salesperson
Risk manager/ Compliance
Senior management
Analyst/ Quant
Portfolio manager
Technology/ data provision
Economist/ strategic analyst
Trader

2. How do you currently consume your industry information? Click all that apply or share others not listed in comments box.*

	Public Media e.g. FT/WWSJ	Trade Media e,g, The DESK	Direct media e.g. bank analysts, white papers
Trading platform e.g. Bloomberg
Email alerts / Newsletters
Social media (e.g., LinkedIn)
Financial news app or website (e.g. FT.com)
Podcasts or videos
Print magazines or broadsheets
Other

Please describe your firm*
3. Which topics do you want to read about? Click all that apply or share others not listed in comments box.*

Trading/executionPortfolio management/asset allocationRisk management/hedgingTrading technology/algo designWorkflow technologyMarket structurePost-trade, clearing and settlementRegulation & policyWorking environments & diversityCareers and human interestOther

4. Which asset classes do you want to read about?

If selected other, please specify:
5. The Desk is currently funded by sponsorship and advertising, and is freely accessible online and via controlled print distribution. We are considering changes – please select from the following business models. Click one answer and provide further information in the comments box.*

Keep entirely free and advertising fundedTiered subscription to support access to independent research and editorialFree buy-side subs in exchange for support on research and stories, with tiered subs for others
Comments box

6. Which features would The Desk need to offer in order to justify the cost of a subscription? *

	I would expect for free	I would be prepared to register to access	I would be prepared to pay a subscription for
Exclusive proprietary data & visualisation tools
Gated sell-side analysis and content
Gated independent analyis and content e.g. Greenwich Coalition
Exclusive polls & surveys on buy-side preferences for sell-side/vendor firms and their products
Exclusive case studies/profiles of firms and industry figures
Exclusive tailored events, panels and webinars
Exclusive breaking news and investigative journalism on the industry

Comments box
7. On a scale 1-10, how likely are you to recommend The Desk to a colleague or peer with similar professional interests? (from 1 =least likely, to 10 = most likely)*

1

2

3

4

5

6

7

8

9

10

1 is Unlikely, 10 is Most likely
8. Please provide your name and email address in order for your response to be included.

By doing this you agree that we may add you to our email list, or add your response to the details that we currently have. This will help us improve our service to you
Email*
example@example.com
Name*

First NameLast Name
9. Please indicate if you would be willing to be contacted to discuss your views on these questions in further detail.*

Yes, I can be contactedNo, prefer not to be contacted
I would like to sign up to theDesk newsletters*

YesNo
Thank you for sharing your feedback with us. We look forward to taking your views on board. Please reach out to us at newsletter@fi-desk.com if you have any questions or would like to discuss more.

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2025 The Desk Readership Survey