Creative Brief
Organization Name
*
Submitter Name
*
First Name
Last Name
Business Email Address
*
example@example.com
Phone Number
Please enter a valid phone number.
Format: (000) 000-0000.
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Project Name
*
Project Overview
*
Describe the background or context for this project. Why is it being initiated?
Project Deadline
-
Month
-
Day
Year
When is the final deliverable due?
What are the primary goals of this campaign? (Select all that apply)
Increase brand awareness
Drive website traffic
Generate leads
Boost sales/conversions
Engage with existing customers
Launch a new product or service
Build social media following
Improve customer retention
Educate the audience
Promote an event
Other
What specific results are you expecting?
(e.g., "Increase website traffic by 20% in three months" or "Generate 500 leads from the campaign.")
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Target Audience
Who is your target audience?
Describe your ideal customer. Include demographics such as age, gender, income, location, and education, as well as interests, behaviors, and buying habits. If applicable, specify relevant Mosaic profiles, Personas or segments your audience aligns with.
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Key Message
What is the main message you want to communicate?
*
Keep it clear and concise.
What tone or voice should the campaign use?
*
Please Select
Professional and formal
Friendly and conversational
Playful and humorous
Inspirational and motivational
Informative and educational
Bold and edgy
Luxury and sophisticated
Trustworthy and reassuring
Serious and authoritative
Energetic and exciting
Warm and empathetic
Are there specific taglines or phrases to include?
*
Keep it clear and concise.
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Materials Needed
Please note that if your brief requires more than one asset, our creative team will contact you to discuss the project details. You can add more information about the request on the last page of the brief.
What materials are required?
Social media posts (e.g., Instagram, Facebook, LinkedIn)
Paid search Ads (Google, Microsoft)
Paid social media ads
Paid Television Ads (Paramount Network, Hulu)
Email campaigns (newsletters, promotional emails, etc.)
Video content (short-form, long-form, or ads)
Display ads (e.g., banner ads, retargeting ads)
Print materials (flyers, brochures, posters)
Landing pages Blog content or articles
Infographics Product photography or lifestyle imagery
Motion graphics or animations
Brand collateral (logos, icons, branded templates)
Event materials (invitations, signage, swag)
Website Build
Other
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Paid Search Details
What is the budget for this campaign?
Target Age Range
18-24
25-34
35-44
45-54
55-64
65+
Let the agency profile
Target Areas
Geographic Area: (e.g., City, State, Region, Country),Radius Targeting: (e.g., within 10 miles of [specific location]) Specific ZIP codes
Interests and Behaviors | Psychographics (Leave Blank For Agency Targeting)
Hobbies: (e.g., golf, photography, cooking), Interests: (e.g., fitness, travel, tech, fashion, etc.),Purchasing Behaviors: (e.g., frequent online shoppers, luxury buyers),Media Consumption: (e.g., prefers streaming, active on social media), Values: (e.g., eco-conscious, family-oriented, achievement-driven), Personality Traits: (e.g., adventurous, pragmatic, trendsetting), Decision-Making Style: (e.g., research-heavy, impulse buyer)
Advanced Options (if applicable)
Mosaic Segments: (e.g., Urban Elite, Rural Families, Young Professionals),Industry-Specific Audiences: (e.g., healthcare professionals, tech workers), Device Preferences: (e.g., mobile-only, desktop-heavy), Seasonal or Event-Based Targeting: (e.g., back-to-school shoppers, holiday buyers)
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Email campaigns
What type of email is this?
Please Select
Newsletter
Promotional
Appeal
Product Launch
Announcement
Other
What is the purpose of this email?
(e.g., announcements, promotions, nurturing leads, updates)
What action should recipients take?
(e.g., click a link, make a purchase, RSVP, reply)
Email List:
(Provide or specify if a new list needs to be created/segmented)
Preferred Segmentation:
(e.g., location, age, purchasing behavior, loyalty program members)
Subject Line Ideas:
Leave Blank For Agency To Provide
Key Message:
(What is the primary content or offer to communicate?)
Call-to-Action (CTA):
Please Select
Scan The QR Code
Visit Our Website
Call Now
Donate Now
Shop Now
Shop More
Learn More
Buy Now
RSVP
Contact Us
Other
Offers or Promotions
Discount Details: (e.g., 20% off, free shipping, buy one get one free) Promo Codes: (e.g., SUMMER20, NEWCUSTOMER10) Expiration Date: (If applicable, include deadlines or time-limited offers)
Technical Details:
Email Platform: (e.g., Mailchimp, HubSpot, Klaviyo, or other preferred platforms)Links: (e.g., landing pages, product pages, social media, event RSVPs)UTM Parameters: (Include if tracking is required for campaigns)Compliance: (Ensure opt-out/unsubscribe links and adherence to GDPR/CCPA)
Visual Elements
Browse Files
Drag and drop files here
Choose a file
Images: (e.g., product photos, event banners, branded graphics)Logos: (Include specific versions or formats required)Design Preferences: (e.g., layout style, colors, fonts)Dynamic Elements: (e.g., personalized names, product recommendations)
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Print Materials
Finished Size
*
Please Select
Standard Flyer: 8.5" x 11" (letter size)
Half-Sheet Flyer: 5.5" x 8.5"
Rack Card: 4" x 9" (fits standard brochure holders)
Tri-Fold Brochure: 8.5" x 11" (folds into three equal panels)
Bi-Fold Brochure: 8.5" x 11" or 11" x 17"
Mini Brochure: 5.5" x 8.5"
Small Poster: 11" x 17"
Medium Poster: 18" x 24"
Large Poster: 24" x 36"
Business Card Standard: 3.5" x 2"
Standard Postcard: 4" x 6"
Oversized Postcard: 5" x 7" or 6" x 9"
Door Hangers: 4.25" x 11"
Square Handout: 5" x 5" or 6" x 6"
Door Hangers: 4.25" x 11"
Square Handout: 5" x 5" or 6" x 6"
Headline/Text:
(Key messages, taglines, or headlines to include.)
Body Copy:
(Detailed information about the product, service, or event, including dates, times, or offers.)essages, taglines, or headlines to include.)
Call-to-Action (CTA):
Please Select
Scan The QR Code
Visit Our Website
Call Now
Donate Now
Shop Now
Shop More
Learn More
Buy Now
RSVP
Contact Us
Other
Contact Information:
(e.g., phone numbers, email addresses, physical addresses, or websites.)
Additional Information:
(e.g., social media handles, testimonials, legal disclaimers, or terms and conditions.)
Visual Elements
Browse Files
Drag and drop files here
Choose a file
Images: (e.g., product photos, event banners, branded graphics)Logos: (Include specific versions or formats required)Design Preferences: (e.g., layout style, colors, fonts)Dynamic Elements: (e.g., personalized names, product recommendations)
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Compliance/Branding Guidelines
Brand Guidelines: (Include logo usage, colors, fonts, and other style requirements.)Legal Disclaimers: (Include any necessary disclaimers or mandatory information.)QR Codes/Barcodes: (If applicable, provide the codes and destinations.)
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Website Starter
Look and Feel:
*
(Describe desired style—modern, minimalist, corporate, playful, etc.)
Brand Colors:
*
(Provide HEX or RGB codes if available.)
Examples of Websites You Like:
*
(Share URLs and specify what you like about them—layout, colors, navigation, etc.)
Pages to Include:
*
(e.g., Home, About Us, Services, Products, Blog, Contact Us.)
Fields Required For Forms:
(fields required: name, email, phone, etc.)
Logos and Branding Materials:
Browse Files
Drag and drop files here
Choose a file
(Upload files or provide access.)
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Do you have an existing domain name?:
Please Select
Yes
No
(www.yourdomain.com)
Please provide the domain name:
Do you need help purchasing one?
Please Select
Yes
No
Required Compliance and Legal Requirements:
Privacy Policy
Terms of Use
ADA compliance
Accessibility Statement
Disclaimers
Copyright notices
Other
Please upload The Required Compliance Documents
Browse Files
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Choose a file
If you don't have current policies and need them created, skip this step.
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Additional Notes
Any other features, details, or instructions not covered above.
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Additional Information
Please provide any additional information that you feel is needed to complete this project:
Please upload any additional files that you feel will be helpful with this project:
Browse Files
Drag and drop files here
Choose a file
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