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Therapists’ Experiences in Marketing Themselves and Attracting Clients
1
Gender
Female
Male
Non-binary
Other
Prefer not to say
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2
Age
Under 25
26 - 38
39 - 49
50 - 64
65+
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3
Location
Urban
Suburban
Rural
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4
What is your highest level of education?
Bachelor’s degree
Master’s degree
Doctorate (PhD, PsyD)
Other
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5
What is your professional title?
MSW
RSW
RP
RP ( Qualifying)
Clinical psychologist
MFT
CCC
Other
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6
Years in practice
Less than 1
1-3
4-9
10+
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7
What is your work setting?
Select all that apply.
Private practice
Group practice
Community mental health centre
Educational setting (University, school counsellor)
Hospital or medical setting
Other
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8
What is your current case load?
Less than 10 clients per week
10 - 20 clients per week
21 - 30 clients per week
30+
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9
Do you primarily see clients …
In-person
Virtually
Both
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10
What population do you work with?
Select all that apply
Individuals
Children
Family
Couples
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11
What is your primary area of specialization?
Select all that apply
Trauma
Anxiety / Depression
Grief/ Loss
Relationships
Other
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12
How do you currently market your services?
Select all that apply
Personal website
Social media (e.g., Instagram, LinkedIn)
Online directories (e.g., Psychology Today)
Word of mouth / Refferals
Other
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13
How satisfied are you with the marketing strategies you have been using to attract clients?
Very satisfied
Somewhat satisfied
Neutral
Not satisfied
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14
What are your biggest challenges in marketing your services?
Time constraints
Limited budget
Lack of marketing knowledge
Difficulty standing out
Other
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15
What do you think potential clients find most challenging when searching for a therapist?
Select all that apply
Availability
Understanding services offered
Cost
Fit/Compatibility
Too many therapists to choose from
Other
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16
What features would help you attract more clients?
Select all that apply
Enhanced visibility on directories
Personalized matching
Client testimonies / reviews
Automated scheduling tool
Other
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17
Would you use an App that would match you to potential clients using AI integration.
Yes
Maybe - need more information
No
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18
What features would you like to see in an app that helps you market your services or connects you with clients?
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19
Which of the following features are important for you in such an App?
Select all that apply
Easy-to-use interface
Secure client communication
Automated scheduling and reminders
Marketing analytics
Integration with social media
Other
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20
What’s one improvement you wish existed in how therapists connect with clients?
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