Brand Identity Discovery Questionnaire for Performing Artists
Thank you for taking the time to complete this questionnaire! This will help us understand your artistic voice, audience, and visual identity, enabling us to create a marketing strategy and brand identity that resonates with your audience and showcases you at your best.
Your 'Brand DNA'
Tell us about what you want your brand to be about, we will use this data to craft a custom plan specific to your needs and brand identity.
Name
*
First Name
Last Name
Email
*
example@example.com
Phone Number
Please enter a valid phone number.
Format: (000) 000-0000.
How would you describe the core message of your art? (Select all that apply)
*
Inspire & Uplift
Challenge & Question
Entertain & Escape
Connect & Heal
Other
What artistic style or genre best describes your work? (Select all that apply)
*
Music (Pop, Rock, Jazz, Classical, Experimental, etc.)
Performance (Theater, Dance, Spoken Word, Comedy, etc.)
Visual Art (Photography, Digital Art, Painting, Sculpture, etc.)
Other
Which 3 words best describe your artistic brand?
*
Type ONLY THREE words that describe your brand.
If your brand were a person, how would you describe their personality? (Select all that apply)
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Bold & Confident
Charming & Playful
Mysterious & Thoughtful
Friendly & Approachable
Strong & Rebellious
Calm & Peaceful
Other
What do you want your audience to feel when they engage with your art? (Select all that apply)
*
Inspired
Awakened
Joyful
Curious
Moved or Emotional
Excited
Other
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Brand Voice
How would you describe your brand’s tone of voice? (Select all that apply)
Friendly & Relatable
Bold & Confident
Cool & Laid-Back
Inspiring & Thoughtful
Dramatic & Poetic
Empowering & Uplifting
Other
What kind of language do you use when communicating with your audience? (Select all that apply)
Casual, conversational
Professional but approachable
Motivational, encouraging
Creative, artistic
Straightforward, to the point
Other
Which emotions do you want to evoke in your audience through your messaging? (Select all that apply)
Joy & Positivity
Inspiration & Reflection
Surprise & Intrigue
Comfort & Belonging
Confidence & Empowerment
Other
What are some words, phrases, or expressions that you feel represent your brand’s voice?
Type ONLY THREE words / phrases that represent your brand.
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Visual Identity
What visual connections should people associate with your brand identity?
What colors do you associate with your brand? (Select all that apply)
Vibrant & Bold: Reds, Yellows, Electric Blues
Calm & Serene: Soft Pastels, Neutrals, Earth Tones
Dark & Mysterious: Blacks, Greys, Metallics
Organic & Natural: Greens, Browns, Warm Neutrals
Luxury & Glam: Golds, Silvers, Rich Blues/Purples
Other
What type of visual style represents your brand? (Select all that apply)
Minimalist & Sleek
Grunge & Raw
Glamorous & Sophisticated
Artistic & Abstract
Bold & Graphic
Whimsical & Fun
Other
Which visuals do you feel most closely represent your work? (Select all that apply)
Lighting Effects & Dynamic Stage Presence
Nature & Organic Elements
Dramatic Contrast & Shadows
Black & White or Vintage Photography
Bold, Colorful Artworks or Graphics
Neon or Pop Art Style Visuals
Other
How would you describe your ideal aesthetic for a campaign image or video? (Select all that apply)
Futuristic, with tech elements and neon lights
Dramatic, with intense visuals and lighting
Artistic, featuring your art or creative process
Natural, with earthy tones and textures
Fun & Playful, full of color and energy
Other
What are your least favorite types of visuals or design styles?
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Final Thoughts:
A final outlook on you as a person and an artist, as well as an outline of your goals and what you aim to achieve with us by your side.
Which artists, performers, or brands do you admire most? (Feel free to list a few examples from any industry.)
Write a list of artists that you personally connect with so we can personalise your experience.
What is your vision for your brand in the next 1-3 years? (Select all that apply)
More Performances & Shows
Expanding My Reach Globally
Building a Stronger Social Media Presence
Collaborating with Other Creatives/Brands
Launching Merchandise or New Projects
Other
What is your biggest challenge in building your brand right now?
Thank you for sharing your insights!
Your responses will help us create a unique and effective brand strategy that aligns with your vision and engages your audience across all platforms.
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