Logo Questionnaire
These questions are the starting point for the design of your new logo. The more that you can tell us about yourself and your organization, the more accurately we can portray your true brand identity. There are no right or wrong answers - so please fill this out as fully as you can. All information provided is considered strictly confidential.
Your Contact Info
Let us know how we can contact you to follow up or if we have any questions.
Your Name
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First Name
Last Name
Your Business Name
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Your Email
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example@example.com
Phone Number
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Please enter a valid phone number.
Format: (000) 000-0000.
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Organizational Details For Your Logo
The following details will help us with logo concepts and design.
What is the exact name you want in your logo?
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Please specify any preferred capitalization, symbols, or taglines.
Summarize your business/service in one clear sentence.
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Focus on the primary value or service you provide.
What motivates you to seek a new logo?
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Are you rebranding, launching a new service, or aiming for a fresh look?
What makes your business unique compared to your competitors?
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Highlight any differentiators like pricing, quality, or service approach.
What do you like or dislike about your competitor’s branding?
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Consider elements like logo design, colors, and overall feel.
Who is your target audience?
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Describe the demographics, interests, and needs of the people who you most want to attract.
Do you have any existing brand guidelines or standards?
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If so, please share what you have?
Do you want to incorporate any existing brand colors in the new logo?
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If so, please specify which colors.
Are there any colors or color schemes you definitely want to avoid?
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Mention any competitor colors or personal preferences.
Where will your logo primarily be used? (Select all that apply)
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Digital (Website, Social Media, Online Ads)
Print (Newsletters, Brochures, Business Cards)
Promotional Items (Caps, Shirts, Mugs)
Exterior (Fleet Vehicles, Signage)
Video (Training Videos, Commercials)
From a visual standpoint, which logos or brands do you admire, and why?
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Please provide examples and describe what appeals to you.
If this is a redesign, which elements of your current logo do you want to keep or change?
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Specify any symbols, colors, or fonts you like or dislike.
How would you characterize your brand’s personality? (Check all that apply)
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Simple and Clean
Masculine
Feminine
Approachable
Knowledgeable or Authoritative
Conservative
Flamboyant or Extravagant
Modern
Classic
Fun and Carefree
Serious and Professional
Other
What feelings do you want your logo to evoke?
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Consider emotions like trust, excitement, or sophistication.
Are there any symbols or icons that represent your business or industry?
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Think about visual elements that could convey your brand identity.
What is the story behind your brand?
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Share any relevant background or inspiration that shapes your brand's identity.
What message do you want to communicate through your logo?
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Is there a specific concept or idea that should be conveyed?
Do you have any specific font preferences or stylings that you like or dislike?
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Mention any font styles that resonate with your brand identity.
Are there any design styles you prefer?
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Describe any aesthetic preferences for the logo design. (e.g., minimalist, vintage, geometric)
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What’s your preferred deadline?
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(Examples: Exterior Signage, Print, Website, Clothing.)
What’s your budget?
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Would you like any additional design services?
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Business Cards
Envelopes
Letterhead
Other
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