2025 iSMA Online: Developing a Strategic Social Marketing Plan with Nancy Lee Logo

  • iSMA Online: Developing a Strategic Social Marketing Plan

    Instructor: Nancy Lee - Co-author of Social Marketing: Behavior Change for Good (7th Edition)

  • 2025 Course Dates

    September 14 - December 13

     

    iSMA Offers Social Marketing Professional Certificate of Completion
    Fast forward your career in Social Marketing by earning online a Social Marketing Professional Certificate of Completion for the International Social Marketing Association’s Introduction to Social Marketing Course.

     

    This 12-week course provides an in-depth model and planning framework for developing a strategic social marketing plan to improve public health, prevent injuries, protect the environment, engage communities or enhance financial well-being.

     

    Course Format: Each week, you will read 1-2 Chapters in the assigned text, review (on your time) a narrated PowerPoint that offers an in-depth discussion of the assigned chapters, and a detailed description of the assigned Step in the 10 Step Planning Model to be completed that week. Once drafted, you will send a word document to the instructor who will provide feedback on your draft step. Upon final approval of your social marketing plan, you will receive a Professional Certificate of Completion from iSMA.

     

    The course will be limited to 15 students. Applicants will be accepted from around the world, although this course will only be provided using English language.

     

    Instructor: Nancy R. Lee, is a “pracademic” with more than 30 years of social marketing experience. She has coauthored 16 books on social marketing, 13 with Philip Kotler. She is a teaching associate at the University of Washington where she teaches Social Marketing.

     

    Required Text: Social Marketing: Behavior Change for Good, 7th Edition, Lee & Kolter & Colehour, SAGE Publications, 2024

     

    Syllabus: Read the Course Syllabus Here

     

    Scholarship: iSMA will provide a full scholarship for one student for this course.

    If you would like to apply for the scholarship, please do so using the link below. All are encouraged to apply but preference is given to individuals from low-middle income countries. iSMA Scholarship Application Form

     

  • Enrolment: please complete the form below to take part in the course

  • Please tell us a little about the level / nature of qualificaitons you have

  • COURSE DATES

  • COURSE FEES

    Please complete the payment section below.

    You can also choose to join a regional Social Marketing Association (ESMA, AASM, PNSMA) for a discounted fee.

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    Course Fees
    SPECIAL OFFER: Discounted Social Marketing Association Memberships
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                    Course Fees
                    High-Income Country RateAvailable to those who are residents of High-Income countries
                    $800.00
                      
                    Middle-Income Country RateAvailable to those who are residents of Middle-Income countries
                    $680.00
                      
                    Low-Income Country RateAvailable to those who are residents of Low-Income countries
                    $600.00
                      
                    SPECIAL OFFER: Discounted Social Marketing Association Memberships
                    ESMA MembershipOne year membership to the European Social Marketing Association.
                    $24.00
                      
                    AASM MembershipTwo year membership to the Australian Association of Social Marketing
                    $75.00
                      
                    PNSMA MembershipFREE One year membership to the Pacific Northwest Social Marketing Association
                    $ Free
                      
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                    Total
                    $0.00
                    Credit Card Details

                  • DATA PRIVACY

                    In order to process your enrolment and keep you informed about the course, acreditaton and marking we require clear consent from you to process the data you have supplied to us. This data will be collected, retained and securely processed by Fuse Events, ESMA and Hitch Marketing strictly for the purpose of administering this course. Data supplied through this enrolment will not be retained by Fuse Events or Hitch or processed after the event. ESMA will only retain data of those who actively enrol in membership of the association. Data which has been gathered through this form is required for the organisation and administration of the Key Concepts in Social Marketing online course and will be transferred from Fuse Events to ESMA and Hitch Marketing who will retain your data in line with the appropriate data retention policies. Your contact details are required so we may correspond with students regarding the status of your course, any associated seminars or events and  any future courses, and therefre may be shared with other students for group communications. After giving consent for your data to be processed in this way, you may at any time withdraw your consent or request any clarification on how your data has been processed.

                    You can view the Fuse Events privacy policy here

                    You can view the iSMA privacy policy here

                    You can view the Hitch Marketing privacy policy here

                    In order to complete the enrolment form your consent is required. You are in no way obligated to give your consent. Without your consent we are unable to process your enrolment. If you have any questions regarding your data privacy, please contact info@ismalearning.org

                  • TERMS AND CONDITIONS

                     

                    Please review the Terms and Conditions below and check the box to accept.

                    iSMA Online: Developing a Strategic Social Marketing Plan with Nancy Lee | Terms and Conditions

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