Branding/ Logo Design Questionnaire

Branding/ Logo Design Questionnaire
Thank you for considering Salt Net Digital Agency for your brand logo design! To ensure we create a logo that perfectly represents your brand, please complete the following questionnaire to the best of your ability. The first questions will be about your business, current branding if any and design preferences. Your responses will guide our design and development process.
What is the name of your business
Please provide a brief description of your business (at least two sentences)
What are your primary products or services?
Do you have an existing logo? Yes _____ No______ Please provide it if possible.
If yes, why are you looking for a new logo?
Do you have any existing brand colors? If yes, please provide color codes if available.
Are there any elements from your current branding that you want to keep?
Please provide at least three company names (logos/ brands) that you like and why.
What words would you use to describe your desired logo?

ModernClassicPlayfulSophisticated
Are there any specific symbols or imagery you'd like to incorporate into the design?
Do you have any other color preferences for your new logo?
Are there any colors you definitely don't want in your design?
Do you prefer a particular style of logo?

Wordmark (text only)Lettermark (initials or monogram)Symbolic (abstract or pictorial)Combination (text and symbol)
Color Psychology in Branding

At Salt Net Digital Agency, we believe that understanding color psychology is crucial in creating a logo that effectively communicates your brand's message. Below is a brief overview of how different colors are typically perceived in branding. Please review this information before answering the questions that follow.

Red: Energy, excitement, passion, urgency
Blue: Trust, stability, calmness, professionalism
Green: Growth, nature, health, prosperity
Yellow: Optimism, cheerfulness, warmth, attention-grabbing
Purple: Luxury, creativity, wisdom
Orange: Enthusiasm, adventure, confidence, sociability
Pink: Femininity, compassion, nurturing, romance
Brown: Reliability, comfort, earthiness, ruggedness
Black: Sophistication, luxury, power, elegance
White: Purity, cleanliness, simplicity, innocence
Gray: Neutrality, balance, calmness, professionalism
After reviewing the color meanings, which colors do you feel best represent your brand's personality and values?
Are there any colors you now feel might not be suitable for your brand? Why?
Are there any color combinations you find particularly appealing?
The question below "Where will your logo primarily be used?" is important for understanding the practical applications of a logo, as its design needs to be tailored to its intended use. The context of the logo's usage affects its size, level of detail, color scheme, and format, ensuring it functions effectively in all necessary environments.

Reasons for Asking the Question

Design Optimization: Different platforms or mediums (e.g., digital, print, merchandise) have specific requirements. Knowing the primary usage helps design a logo that performs well in its intended context.

Versatility: A logo for a billboard might require simpler, bolder design elements compared to one primarily used on small business cards or mobile apps.

Color Choices: A logo for digital screens may use RGB colors, while one for print may need CMYK or Pantone color matching.

Scalability: Logos for large-scale formats (e.g., signage) need to maintain clarity when scaled up, while those for smaller formats (e.g., app icons) need to retain detail and readability.

Branding Consistency: Understanding primary usage ensures that the logo aligns with the brand's identity across its main touchpoints.

By understanding where the logo will primarily be used, you can ensure the design is both functional and impactful, creating a versatile and cohesive visual identity for the brand.
Logo Usage - Where will your logo primarily be used? Check all that apply

WebsiteSocial MediaPrint Materials (business cards, brochures)SignageProduct PackagingOther
Do you need the logo to work well at very small sizes? (e.g. as a favicon)

YesNo
Do you need additional brand elements designed? Check all that apply

Business CardsLetterheadEmail SignatureMailersTrifolds/ BrochuresOther
What is your timeline for this project? (Choose date)

MonthDayYear
Date
Do you have a budget range for this project?
Who are the key decision-makers on this project? Please provide us with names and contact information.
Is there anything else you think would be helpful for us to know about your business or logo needs?
Thank you for taking the time to complete this questionnaire. Your thoughtful responses will help us create a logo that truly represents your brand and resonates with your target audience.

We'll review your responses and schedule a follow-up meeting to discuss the next steps in your logo design project..

We look forward to creating a fantastic, strategically-designed logo for your brand!

If you have any questions while filling out this form, please don't hesitate to contact us at 941-732-1424 or email.

Best regards, Salt Net Digital Agency
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