Healthcare Ad Tracker Survey

Healthcare Ad Tracker Survey
In late 2023, I wrote this article about the current state of ad trackers in healthcare online marketing. HHS/OIG Guidance had recently come out and all healthcare marketers were looking at each other to know what to do.

I'm writing an updated piece for 2025, and I want to base it off of the actual behaviors of healthcare marketers in 2025. Everyone wants to know what their peers are doing, especially in a topic with uncertainty and risk. Using this survey, I'll collect what trackers and technologies marketers are using and will share aggregated data back to the community.

You can share any responses anonymously. If you want to share your company name and/or email, that is helpful, but not required. It would allow me reach out to you with further questions.

All data collected from this survey will be reported in aggregate with no means to identify individual responses.

- Chris Turitzin, cturitzin@gmail.com
Company Info
Telehealth providerIn-person/hybrid providerPayer/Insurance companyOther
Myself Only2-10 employees11-50 employees51-200 employees201-500 employees501-1,000 employees1,001-10,000 employees10,001+ employees
Many telehealth providers specialize in treatment for a specific condition or small set of conditions where using this provider would imply a diagnosis or treatment. Examples would be: “PCOS treatment online”, “Online alcohol counseling”.

Rules for condition specific providers are often seen as different than more generic providers.
YesNoOther
What healthcare vertical are you in? (eg. mental health, urgent care, women's health)
YesNoNot sureOther
(Optional) Company Name
(Optional) Email
example@example.com
Marketing Details
MetaTiktokGoogle SearchYoutubeLinkedInRedditProgrammaticOther

On what networks are you sending conversion data back to the network and what is the closest event type you are sending?

Rows	Landing page view	CTA click	Form completion	Checkout/Signup
Meta
Tiktok
Google Search
Youtube
LinkedIn
Reddit
Programmatic

To send conversion data back to the network what methods are you using?

Rows	CDP (eg. Ours Privacy, Freshpaint)	Custom built CAPI	Javascript Pixel	Manual upload	Other
Meta
Tiktok
Google Search
Youtube
LinkedIn
Reddit
Programmatic

MetaTiktokGoogle SearchYoutubeLinkedInRedditOther
FullPartialNotUnknown
Name, e.g., “Purchase”, “Email drop”Obfuscated name, e.g., “Event 5”, “Honey Anvil”N/AOther
ClickIDIP addressEmailURLFinancial value, e.g., $First and last nameDate of birthGeo, e.g., city, zip, etc.
Should be Empty:

Healthcare Ad Tracker Survey

Company Info

Marketing Details