Performance Marketing Curve v3

What Vertical does your organization primarily work in:*
What is the Size of your organization in annual revenue:*
In 2025, how Important is it to your organization to tie marketing to results:*
lasttruestage

1234567

Are you tracking specific customer actions (e.g., clicks, impressions, opens) to measure campaign performance?*

YesNo

Is your primary metric of success based on actions that you believe influence sales, even if you cannot directly observe their connection to sales?*

YesNo
stagevalue1

10

Can you directly attribute customer actions (e.g., clicks or impressions) to specific business outcomes, such as sales or conversions?*

YesNo

Are you using revenue or return on ad spend (ROAS) to evaluate the financial impact of your campaigns?*

YesNo
stagevalue2

10

Are your marketing goals focused on maximizing the lifetime contribution of your customers rather than just immediate returns?*

YesNo

Do you calculate the lifetime value (LTV) of your customers based on specific audience segments (e.g., by list, channel, or profile)?*

YesNo
stagevalue3

10

Do you evaluate the collective impact of multiple campaigns rather than individual campaign performance?*

YesNo

Are your campaigns structured to guide customers through a cohesive and deliberate journey (e.g., layered messaging, optimal timing)?*

YesNo
stagevalue4

10

Are you integrating performance data across multiple channels to measure their combined impact?*

YesNo

Do you have visibility into how one channel influences or complements another in driving customer actions?*

YesNo
stagevalue5

10

Are you testing combinations of channels to understand their individual and collective impact on customer engagement?*

YesNo

Do you compare the cost of each channel relative to its contribution to overall performance?*

YesNo
stagevalue6

10

Are you allocating a portion of your budget specifically for testing new audiences, channels, or strategies?*

YesNo

Do you view non-performing spend as part of the learning process to identify what drives customer acquisition?*

YesNo
stagevalue7

10

You're at Stage 1

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You're at Stage 2

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You're at Stage 3

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You're at Stage 4

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You're at Stage 5

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You're at Stage 6

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You're at Stage 7

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Name*

First NameLast Name
Email*
example@example.com
Company Name*
Should be Empty:

You're at Stage 1

You're at Stage 2

You're at Stage 3

You're at Stage 4

You're at Stage 5

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You're at Stage 7