ABM Maturity Index Form

JPC’s ABM Maturity Index

Introduction
JPC’s ABM Maturity Index enables businesses to evaluate the effectiveness of their ABM programmes by assessing key areas: Processes, People, Strategy, Measurement, and Results. It provides a clear view of your current maturity level and highlights opportunities for growth and improvement.

How to Use This Index:
1. Answer Questions: Choose the option that best represents your organisation.
2. Calculate Your Score: The tool calculate your responses in each category.
3. Identify Level: Your total score determines your ABM maturity stage.
4. Review Recommendations: Explore your tailored recommendations.
Whether you are just beginning your ABM journey or looking to optimise a well-established programme, this index will guide you with actionable insights to drive meaningful improvements and deliver greater ROI.

All questions are multiple choice and the form takes no more than 5 minutes to complete, results will be displayed at the end and you will also receive a copy by email.

Section 2. People
Are dedicated ABM roles (e.g. specialists, strategists) established within your organisation?*

(1) No dedicated roles.(2) Some roles exist but with unclear responsibilities.(3) Clear roles with defined responsibilities.(4) Highly skilled team with specialised ABM expertise.
How well do sales and marketing teams collaborate on ABM initiatives?*

(1) Minimal collaboration, siloed efforts.(2) Basic alignment with occasional joint efforts.(3) Regular collaboration with defined processes.(4) Deep, strategic alignment with shared goals and KPIs.
Running Score

Section 4. Measurement
Do you track key metrics (e.g., account engagement, pipeline influence) to measure ABM effectiveness?*

(1) No tracking or metrics.(2) Basic tracking but inconsistent reporting.(3) Consistent tracking with regular reporting.(4) Comprehensive metrics with real-time insights.
Is there a feedback loop in place to refine ABM strategies based on results?*

(1) No formal feedback loop.(2) Limited feedback loop applied sporadically.(3) Regular feedback incorporated into campaigns.(4) Robust optimisation processes driving continuous improvement.
Running Score

Section 5. Performance & Results
How much revenue is influenced by your ABM efforts?*

(1) Minimal or no measurable impact.(2) Limited impact on a small subset of accounts.(3) Moderate impact with growing influence.(4) Significant and consistent revenue contribution.
Can successful ABM strategies be replicated across other tier 1 accounts?*

(1) No scalability, strategies are isolated.(2) Limited scalability, requiring significant manual effort.(3) Moderate scalability with some replication of success.(4) Highly scalable, with repeatable and automated processes.
Total Score
Dimension Scores

Your totals for each section
Section 1: Processes
Section 2: People
Section 3: Strategy
Section 4: Measurement
Section 5: Results
Overall Total
Total Possible Score
Overall Total (decimals)
Overall Maturity Percentage
Ad Hoc (0-25%)
Ad Hoc (0-25%): At this stage, ABM practices are informal and lack structure. The business faces challenges in aligning sales and marketing, integrating technology, and achieving measurable outcomes. Key risks include wasted resources and missed opportunities in high-value accounts.
Emerging (26-50%)
Emerging (26-50%): You have begun establishing ABM processes and collaboration frameworks. However, scalability and personalisation are limited. While some progress is evident, inconsistent execution hinders significant results.
Operational (51-75%)
Operational (51-75%): ABM is embedded in the organisation with structured processes, technology integration, and measurable outcomes. Opportunities lie in refining advanced strategies like AI-driven insights, deeper personalisation, and full cross-functional alignment.
Optimised (76-100%)
Optimised (76-100%): The ABM programme is highly sophisticated, with seamless integration, strategic alignment, and consistent revenue impact. Continuous innovation and scalability define this stage, allowing businesses to maximise ROI and maintain a competitive edge.
Maturity Description
Please enter your details and your results will be shown on the following page and a PDF copy will be emailed to you.
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JPC’s ABM Maturity Index

Section 1. Processes

Section 2. People

Section 3. Strategy

Section 4. Measurement

Section 5. Performance & Results

Dimension Scores

Please enter your details and your results will be shown on the following page and a PDF copy will be emailed to you.