• JPC’s ABM Maturity Index

    Introduction

  • JPC’s ABM Maturity Index enables businesses to evaluate the effectiveness of their ABM programmes by assessing key areas: Processes, People, Strategy, Measurement, and Results. It provides a clear view of your current maturity level and highlights opportunities for growth and improvement.

    How to Use This Index:

    1. Answer Questions: Choose the option that best represents your organisation.
    2. Calculate Your Score: The tool calculate your responses in each category.
    3. Identify Level: Your total score determines your ABM maturity stage.
    4. Review Recommendations: Explore your tailored recommendations.

    Whether you are just beginning your ABM journey or looking to optimise a well-established programme, this index will guide you with actionable insights to drive meaningful improvements and deliver greater ROI.

    All questions are multiple choice and the form takes no more than 5 minutes to complete, results will be displayed at the end and you will also receive a copy by email.

  • Section 1. Processes

  • Are your CRM, marketing automation, and analytics tools integrated to support ABM?*
  • Is your ABM technology stack scalable to support growth in tier 1 accounts?*
  • Do you use a structured methodology to prioritise and select tier 1 accounts?*

  • Section 2. People

  • Are dedicated ABM roles (e.g. specialists, strategists) established within your organisation?*
  • How well do sales and marketing teams collaborate on ABM initiatives?*

  • Section 3. Strategy

  • How personalised are your ABM campaigns for tier 1 accounts?*
  • Are senior leaders actively engaged in and supportive of ABM strategy?*
  • How do you create and focus value propositions for your strategic accounts?
  • How well does your ABM programme integrate with your bid response process?*
  • How effectively is artificial intelligence (AI) integrated into your ABM programme to enhance decision-making, personalisation, and efficiency?*

  • Section 4. Measurement

  • Do you track key metrics (e.g., account engagement, pipeline influence) to measure ABM effectiveness?*
  • Is there a feedback loop in place to refine ABM strategies based on results?*

  • Section 5. Performance & Results

  • How much revenue is influenced by your ABM efforts?*
  • Can successful ABM strategies be replicated across other tier 1 accounts?*

  • Dimension Scores

    Your totals for each section

  • Please enter your details and your results will be shown on the following page and a PDF copy will be emailed to you.

  • Should be Empty: