Personal Information
Please complete this assessment when you have 15-30 minutes. The questions are very intentional and will help us build an NIL gameplan. The more time you invest in this assessment the easier it will be to execute. Take your time and remember, there are no wrong answer.
Full Name
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Email
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Phone Number
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-
Area Code
Phone Number
School?
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Sport?
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Please Select
Baseball (Men's)
Basketball (Men's)
Basketball (Women's)
Cheerleading
Football (Men's)
Golf (Men's)
Golf (Women's)
Gymnastics (Women's)
Soccer (Men's)
Soccer (Women's)
Softball (Women's)
Swimming and Diving (Men's)
Swimming and Diving (Women's)
Tennis (Men's)
Tennis (Women's)
Track and Field/Cross Country (Men's)
Track and Field/Cross Country (Women's)
Volleyball (Women's)
Wrestling (Men's)
Other
School or Collegiate Seasons Left?
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Please Select
Middle School
High School
1 Year Left
2 Years Left
3 Years Left
4 Years Left
NIL Awareness and Preference
On a scale of 1-5, how familiar are you with NIL?
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Very Unfamiliar
1
2
3
4
Very Familiar
5
1 is Very Unfamiliar, 5 is Very Familiar
Do you currently have any NIL deals?
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Yes
No
If yes, please list them.
What's your preferred type of NIL deal?
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Revenue Share (Athletic Department)
Commercially (Traditional Endorsements)
Collectives (Fans, Alumni and Boosters)
Entrepreneurship (Camps, Clinics, etc.)
All of the above
I don't know or need to learn more
Other
Do you have an NIL contract provided by your school/collective? If yes, please upload. Feel free to remove compensation numbers as you wish.
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Define NIL Success
What are your primary NIL goals and how do you define NIL Success?
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Brand Identity and Personal Story
If someone doesn’t know you saw you compete, heard you speak and followed your social media for a week, what 3 things would you want them to remember about you? Write it in 2–3 sentences.
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Which 3 values do you want to consistently show up in your content? (Ex: discipline, creativity, faith, humor, education, etc.)
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Your personal brand is the reputation that walks in the room before you do. What do you want people to think about you when they hear your name?
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Content and Micro-Experiences
What type of content do you prefer/enjoy creating? (Video, Photos, Writing, Other)
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List 3 daily routines you feel comfortable recording and sharing on social media (Ex: meals, workouts, gaming, GRWM, behind-the-scenes, study habits, etc.)
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List your active social media platforms and approximate follower count.
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Ex: Instagram or IG - 5,000 Followers | Be sure to include all platforms you actively use
On a scale of 1-5, how frequently do you post or engage with your audience?
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Never
1
2
3
4
Often (Multiple Times a Week)
5
1 is Never, 5 is Often (Multiple Times a Week)
Which platforms are you most active on right now?
Please Select
Instagram
TikTok
YouTube
X/Twitter
LinkedIn
SnapChat
Other
Interests and Partner Alignment
What hobbies or interest do you pursue outside of your sport?
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What industries, products or brands/companies are you most interested in partnering with?
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List the last 3 stores/sites you shopped at, then 3 stores/sites you visit most often.
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Low Hanging Fruit! Are you currently affiliated or do you have any connections with any brands or organizations? If yes, provide details.
If applicable
Future Trajectory
Where do you want to see your brand in the next 6 months - 3 years?
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If applicable
What skill(s) (content creation, public speaking, mentorship, financial literacy, etc.) do you want to strengthen to make NIL more manageable?
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If applicable
Compliance and Business
Are you familiar of the NIL regulations and compliance applicable to your state and institution?
Yes
No
Do you have a formal business entity (LLC, S-Corp, etc.)?
Yes
No
How confident are you in handling taxes related to NIL income?
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Not Confident At All
1
2
3
4
Very Confident
5
1 is Not Confident At All, 5 is Very Confident
Support and Accountability
Who helps you with NIL decisions right now? (Parent, Guardian, Coach, Agent, etc.)
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How often would you like to check in with your NILn coach about your NIL gameplan? (Weekly, Bi-weekly, Monthly, Quarterly)
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Weekly
Bi-weekly
Monthly
Quarterly
Other
Do you want to be connected with peers in your sport who are also building NIL strategies? (Yes/No)
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Yes
No
Anticipated Outcome
What is your ultimate goal to be achieve through NIL Coaching?
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