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  • Website Design Intake Form

    Your Details

  • This intake form is designed to capture the important ideas, vision, and details needed to create your website. The more you share, the better - and the information you share here will inform the creative decisions we make in order to bring your website to life.

    We encourage you to take your time when filling this out. Please help to make sure that your vision and business requirements for your website are clearly shared.

    If other decision makers at your practice are involved in how your website should look, feel, and function, we would recommend that they are involved in completing this form or that they review it before submitting.

    Please note, once you've submitted your intake form, it cannot be edited. If you need to update or change your worksheet information after submitting, please reach out to your Website Project Coordinator.

  • Important Tip: Helpful Details Are Included Throughout This Form

    Throughout this survey, we've placed helpful tips - like the one you're reading right now. These tips will help provide clarity and context around the questions you're answering, and guidance on how to provide the most useful information.

    If you have questions about anything in this form, please reach out to your Website Project Coordinator for help.

  • Let's get started with some information about you.

  • Important Tip: Saving Your Progress and Returning Later

    To save your progress on this form, just use the Save button at the bottom of every page. It's easy, and you can give it a try right now!

    Saving your progress will prompt you to sign up, so that you're able to log back into your form. Alternately, you may also use the "Skip Create an Account" option, and you'll receive a direct link to your form via email.

  • To save your progress on this worksheet and return later, simply use the Save option at the bottom of each page.

    Saving your progress will prompt you to sign up, either by connecting an existing Google or Microsoft account, or signing up with an email address. Alternately, you may also use the "Skip Create an Account" option, which will give you a direct link to your form, as well as the option to receive a link to your form via email.

    If you've connected or created an account - or provided an email address - you will receive an email with a link to your in-progress worksheet once you save your progress. Please save that email until your worksheet is complete and submitted.

    If you have other questions about saving your progress and returning later, please reach out to your Website Project Coordinator.

     

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  • Website Design Intake Form

    Project Stakeholders & Contacts

  • Reputation Management

    If we determine that your business recieves a negative review, who should we contact?

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  • Website Design Intake Form

    Practice Information & Details

  • Contact Information

    Please provide the exact and specific information that should be used on your website and Google Business Profile.

  • Details About Your Practice

  • Form Digitalization

    PetDesk websites can feature custom digital forms such as New Client, Curbside Check-In, Consent, or Boarding Information.

  • Important Tip: Submitting Existing Paper Forms for Digitization:

    Please use the Box folder link provided by your Website Project Coordinator to upload any existing paper forms you'd like converted into a digital format for your website.

    If you have questions about this process, please reach out to your Website Project Coordinator.

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  • Website Design Intake Form

    Current Website Details
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  • Website Design Intake Form

    Creative Decisions

  • Mood & Tone

    The mood and tone of your website design helps create the first impression you make on visitors, influencing their perceptions of your practice and shaping their feelings about your business.

  • Important Tip: Choosing the Right Mood and Tone

    How your website looks and feels communicates important information to your clients, letting them know what to expect when they engage with your practice. Every PetDesk website is designed to be professional and reliable, but if your practice has a specific brand tone, we will do our best to bring that to life on your site.

    Examples of different moods and tones are available here.

  • Website Colors

  • Important Tip: Selecting Colors for Your Website

    Colors can be shared by entering the specific hex code, or by selecting a color from the Advanced tab on the questions above. If you are unsure about where to find the hex code for colors currently being used on your website, we recommend installing the Color Picker browser extension for Chrome.

    Because contrast between on-screen text and background elements is an important aspect of website accessibility, we will provide recommendations on alternative colors if those provided here do not meet best-practice standards.

  • Inspiration Sites and Examples

  • Website Photography and Assets

  • Important Tip: Photos for Your Website

    PetDesk websites use licensed stock photography, whenever custom photos are not provided. Our library of available custom photos is large, but our ability to fulfill specific requests is limited to the assets available.

    Whenever possible, we encourage you to provide your own photos of your practice - whether that's interior or exterior photography, photos of pets and pet parents, photos of your staff, or any other photos you're proud to showcase.

    When providing your own custom photos for use on your site, please ensure that you send us original, high-resolution images. If you have questions about providing custom images, please reach out to your Website Project Coordinator.

    Here are some common image dimensions that we recommend:

    Full-width: 1920px wide 
    Medium: 800px–1200px wide
    Small: 500px wide
    Extra-small: approx 320px wide or smaller

  • Important Tip: Submitting Custom Photography

    Please upload any custom photography you'd like included in your website into the Box folder link provided by your Website Project Coordinator.

  • Website and Practice Logo

  • To get started, take a look at our logo styles worksheet, which you can find here.

  • Important Tip: Submitting Existing Logo Files

    Please upload any existing logo files you have into the Box folder link provided by you Website Project Coordinator. 

    If possible, please provide vector files for your logo, such as .eps, .svg, or .ai.

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  • Website Design Intake Form

    Content and SEO details

  • Content Creation

    Content Created by PetDesk

    By default, PetDesk websites feature general, universal content created and customized specifically for your practice. This content is based on the information you provide within this form and details shared during your Kick Off Call, and takes into account SEO best-practices to drive website traffic.

    For website content that is specific to your practice, or includes specific details about the veterinary field, we rely on you to provide those details. Our ability to develop content specific to your practice is limited to the information you provide here. Please provide as much detailed information as possible regarding content for your site, including relevant details for each page on your site and service you offer. This can take time to provide, but by sharing details here, your website will be more accurate and specific to your practice.

    Custom Content Created by Your Practice

    While we are able to provide copy editing services for custom content, we are unable to create content that involves specific details beyond the general promotion of your practice and the services you offer, unless you provide those details within this form.

    Additionally, if you would like to provide any specific content to be included in your site, please upload that content to the Box folder link provided by your Website Project Coordinator. Delays in submitting custom content that you require for your website may impact the fulfillment timeline of your project.

    Additional custom content, as well as edits or changes to content on your site may be submitted after launch, and our team will update your website on your behalf. 

  • Content Voice and Personality

    The voice and personality of the content on your website help create the first impression you make on visitors, influencing their perceptions of your practice and shaping their feelings about your business.

  • Learn more about each writing tone in detail here.

  • Website Pages

  • Important Tip: Pages on Your Website

    PetDesk websites are built and optimized for a limit of 30 pages. In addition to core pages like your Home, About, and Contact, we recommend creating individual pages for services offered in order to maximize SEO for users searching for those services.

  • Your Service Pages

  • Important Tip: Sharing Details About Services

    Providing comprehensive information about the services offered at your practice is essential for the creation of content that accuratly communicates the value you provide, and ensuring that your website is optimized for search.

    Beyond universal content, such as the general benefits of spaying and neutering, we rely on you to share specifics unique to your practice. Rich, specific content not only strengthens the pages of your sites, but also improves their ability to compete in search rankings.

    Examples of rich, specific content to include:

    Boarding:  Requirements, amenities, drop-off times, and details around any questions frequently asked by your clients.

    Pet Surgery: Types of surgeries you provide, how you prepare clients for procedures, and any other relevant information about their process.

    *The fields on this question should allow you to provide plain text with line breaks. However, if the text fields here are too small for you to provide all of the relevant details about your services, please feel free to upload additional documentation to the Box Folder link provided by your Website Project Coordinator in the email sent kicking off your project. 

  • Important Tip: Sharing Team Member Photos & Bios

    For any additions or updates to your Team Page, please upload new team photos and bios to the Box Folder via the link provided by your Website Project Coordinator. Please be sure to use file names that include the name of team member and their title or role, and how you would like them to be displayed on the website.

    Example: Anne Smith, Veterinary Technician

    Wondering what to add to a Team Member's bio? We've included some questions here, to help you get started.

    • How long have you been practicing?
    • Where did you go to school?
    • What do you pride yourself in when it comes to veterinary
      medicine and/or taking care of your patients?
    • What do you like to do in your free time?
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  • Website Design Intake Form

    Final Notes & Direction

  • Important Tip: Review Before Submitting

    Thank you for completing your Website Intake Form. Once you submit this form by clicking the button below, you will no longer be able to edit your details. 

    Please take this time to review your responese to ensure they are accurate, and that they fully describe your vision, requirements, and limitations for your website.

  • Please Note: If others at your practice are involved in approving your website prior to launch, we strongly recommend reviewing the content of this form with them prior to submission in order to ensure everyone is on the same page and avoid time-intensive rework that could impact your project timeline and delay the launch of your site. 

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