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  • Welcome to:

    Your Introduction to Being a Trustee Journey

  • Genie

    Hello {trusteeName:first},

    I’m Genie, your digital assistant, here to guide you through what I hope is a quick and easy process.

    By asking you to consider taking on the important role of being a Trustee for their life insurance Trust, {settlorName} {verbHas} chosen you as someone that they trust implicitly and feel they can rely on to help protect their loved ones.

  • This process should only take 8 – 12 minutes and is designed to:

    • Help you understand what being a Trustee involves,
    • Confirm your details and what level of support you might require to fulfil your role.
    • Walk you through the next steps.
  • At Genie, we’re all about giving life insurance purpose, making sure it protects the people who matter most, just as {settlorName} intended.

    Click Next to get started, and I’ll be here to guide you every step of the way.

  • Genie works with virtually all life insurance companies to help customers give their life insurance purpose, including

    Royal London LogoLegal and General Scottish Widows Aviva VitalityLiverpool Victoria
  • Genie

    So why {verbIs} {settlorName} putting their Life insurance into a Trust?

    Well, it’s because they know that how you leave money to someone is just as important as how much!

    A Trust is a powerful way to ensure your life insurance money is used exactly as intended. To show how important this is, here’s a quick comparison of what happens with and without a Trust to help explain {settlorName}'s decision.

  • WHY HAVING LIFE INSURANCE IN TRUST MAKES A DIFFERENCE - The Basics

    Without a Trust:

    Delays: Loved ones may have to wait months, or even years, while the estate is processed.
    Deductions: Money could be reduced by legal fees, debts, or inheritance taxes.
    Lack of control: The funds might not go to the people you intended or might not be distributed as you would wish.

    With a Trust:

    Immediate Access: Money is passed directly to those you choose immediately, without delays.
    Protected Funds: No deductions for fees, debts, or inheritance taxes (in most cases).
    Clear Intentions: You decide who benefits, how, and when, ensuring your wishes are honoured.

  • {settlorName} {verbIs} aware that without a Trust, their life insurance money would typically become part of their estate and therefore be subject to the same legal processes, such as probate, that anything else they own would have to go through. Also, before any money is handed over to loved ones, it would first be used to settle any debts and often inheritances taxes etc.

    By using a Trust, {settlorName} {verbHas} separated their life insurance from their estate and taken a smart step to protect the money, their wishes and the ones they care for most, so that 100% of the money will go to them immediately.

    If you click next, we will look at how you can help them to do this.

  • Your Role as a Trustee

    As a Trustee, you’ve been chosen to help ensure that the life insurance Trust delivers on its purpose, to protect the money for the people who are to benefit from it and make sure they get that benefit straight away.

    Your role includes:

    • Using the Trust to ensure the life insurance money is used as per the wishes of the policy holder.
    • Working with other Trustees (if applicable) to make fair and responsible decisions if required.
    • If necessary, safeguarding the money for the people named as the Beneficiaries in the Trust.
  • Genie

    It is obviously a lot of responsibility but don’t worry, you don't need to remember everything now or become an expert overnight!

    You and I can work as a Team!

    If {settlorName} were to pass away and you’re called upon to act as a Trustee, I’ll make sure you have everything you need at your fingertips to ensure you know exactly what to do and feel confident in overseeing their life insurance Trust.

    On the next page is a brief summary of how I will support you in your role and then we can confirm your details.

  • Genie

    As part of {settlorName}'s life insurance arrangements, they have a private ‘My Genie’ digital account, which enables them to easily create a Life Insurance Trust and includes:

    a secure ‘Vault’ to store all the important documents

    tools to provide ongoing support if anything changes.

    With ‘My Genie’, {settlorName} can make sure that their life insurance has the purpose they intend for it now and if anything changes in the future.

    As part of their My Genie account, you’ll be provided with your own ‘Trustee Genie’ account, at no cost to you, so I can join your team and help you in your role. There are no fees or obligations for using your Trustee Genie account now or in the future, it’s simply there so I can support you if you need it.

  • How Genie Supports You:

    ‘Trustee Genie’ is a digital account tailored specifically for Trustees, giving you instant access to all the tools and information you’ll need if the time comes when you are required to act as a Trustee

    • An intuitive knowledge hub: with step-by-step guides on everything you might need to know about managing a Trust.
    • Optional account linking: Because a key part of giving life insurance purpose is connecting the important people involved, Genie tech allows the people who set up the Trust to link their My Genie account to the Trustees account, keeping everything in sync with any future changes they might make.
  • For now, and if you are ready, let’s confirm your details and, by answering a few quick questions, I can make sure everything is set up to give you the level of support you need.

  • Genie

    Let’s make sure we get everything set up just right for you and {settlorName}

    First, please confirm that the details we have for you are correct. Then, I have a couple of quick questions to help tailor the support I’ll provide.

  • Please confirm or update the following details we have for you:
    If any of the details aren’t correct, please update them.

  • Date of Birth*
     / /
  • Confirm email:*
  • Important:

    The email address shown is the one that {settlorName} {verbHas} entered onto the Trust for you, and it has to match the one that will be used for the digital secure signing.

    If it is at all possible, we recommend sticking with this email address until the Trust has been signed to avoid {settlorName} having to redo the Trust.

    Going forward, if you’d prefer to use a different email address after the Trust has been signed, you can update it in your Trustee Genie account at any time.

    If the email above can be used for the signing process, please change your answer above to ‘Yes’ If it can’t, please enter the email to be used below and I will ask {settlorName} to amend the Trust.

  • Please confirm that:

  • You are over the age of 18*
  • You are of sound mind and have full mental capacity.*
  • Ok, if you are happy with everything, lets submit your details and move on.

  • Genie

    We’re almost there!

    To tailor your Trustee support, I just need to ask a few simple ‘yes or no’ questions about any experience you might have had with

    Trusts,

    Life Insurance,

    looking after the welfare of others

    and any general experience.

    Knowing a little bit about your background will help me configure the right level of support for you.

    Don’t worry if the answers ‘No’ most or all of the time and especially if you’ve never dealt with a Trust before, most people haven’t.

    There are no wrong answers here.

    The most important thing is that {settlorName} {verbHas} chosen you because they trust you and know that you share their values

    If you are ready, hit ‘Next’ and we can dive in.

  • Genie

    Ok, have you any experience with Trusts? It’s fine if you haven’t.

  • Have you ever created a Trust for yourself?*
  • Are you, or have you ever been, the Beneficiary of a Trust*
  • Have you ever acted as a Trustee before?*
  • How familiar are you with the responsibilities of managing a Trust?*
  • Thanks!

    One, or maybe two, questions next regarding your experience with Life Insurance.

  • Genie

    Have you any experience with Life Insurance? Again, it’s not an issue if you haven’t.

  • How familiar with Life Insurance are you, do you have life insurance yourself?*
  • Is your life insurance in Trust?*
  • Thanks!

    Next, two quick questions about any general experience you might have.

  • Genie

    Could you let me know if you work or have worked in either of these profession types?

    It really doesn’t matter if you haven’t, the reason I ask is because if you have, you might be classed as a ‘Professional Trustee’.

  • Do you currently work, or have you ever worked as a legal professional?*
  • Do you currently work, or have you ever worked as a finance professional?*
  • Thanks again

    One last set of questions about looking after others and then we will take a look at ‘Next Steps’ and we are done!

  • Genie

    Being a Trustee means that you may be called upon to manage the Trust and use the life insurance money to help look after someone’s financial wellbeing, even if it is just for a short period.

    For example,

    if younger children or dependants are involved,

    or if money was paid out early because {settlorName} were ill or suffered a loss of capacity.

    In these circumstances you will be an enormous help as without a Trust or Trustees, the money could be frozen and or, control handed over to the Courts / State, which most people would want to avoid at all costs.

    Again, with your Trustee Genie account and me on your team, you would have the tailored support you needed if this ever happened.

    In the meantime, can you help me to understand if you have any experience with supporting or looking after the welfare of others.

  • Are you or have you ever been named in someone’s Will as a Guardian for their children?*
  • Only If you have children under 18 yourself:  have you named Guardians for them in a Will?*
  • Are you or have you ever been an Attorney for someone (such as in a Lasting Power of Attorney)?*
  • Are you, or have you ever been, a Parent.*
  • Thank you for answering those questions, it really helps me tailor the right level of support for you

    and as I said before, please don’t worry if you don’t have any experience of Trusts or being a Trustee.

    You are the best person for the role because {settlorName} chose you and feels comfortable knowing that you will be there to help if needed

    and of course I will be there on your team if you need me.

    We’re almost done!

    If you’re ready to move on, I’ll walk you through the next steps before saying goodbye for now.

  • Genie

    I am about to show you {settlorName}'s Life Insurance with Purpose Timeline showing

    where we are now in the process,

    what happens Next

    and the steps they have taken to protect their loved ones and add certainty to their wishes for them.

    As you might expect, {settlorName}'s journey started by arranging their life insurance but...

  • Important:

    Genie does not provide life insurance, instead, we provide the purpose elements that ensure life insurance delivers exactly what’s intended. Genie is independent from, but works with virtually all major life insurance companies who accept Trusts created via My Genie and, in most cases, Trust that have been signed digitally via Genies’ secure signature process.

  • In brief, {settlorName}'s life insurance broker arranged the life insurance for them so that there would be money available for their loved ones if the worst happened.

    They introduced {settlorName} to us to add purpose and security to their life insurance so that the money would be protected from:

    fees,

    deductions

    taxes

    and would reach their loved ones, and no one else, without delays or red tape.

    If you are ready, let’s take a look at the Next Steps in the Life Insurance With Purpose Timeline

  • Genie works with virtually all life insurance companies to help customers give their life insurance purpose, including

    Royal London LogoLegal and General Scottish Widows Aviva VitalityLiverpool Victoria
  • Journey Decision
  • Life Insurance with Purpose Timeline

  • Genie

    These are the steps {settlorName} {verbHas} taken so far to ensure the protection and certainty their loved ones deserve and what still needs to happen.

  • WITH LIFE INSURANCE PROVIDER

  • STAGE 1

    Creating a legacy and making sure there is enough money.

  • {policyOn}
    Life insurance placed ‘On Risk’ (this means the policy is active and providing cover)
    Complete
  • Image field 788
  • With Genie

    Defining the PURPOSE for the Life Insurance.
  • STAGE 2

  • {genieAccount}
    My Genie account created and purpose for life insurance discussed with Genie.
    Complete
    {productionForm}
    Succession Plan created with Genie:
    Who should receive the money if paid out during lifetime
    Who should receive the money first if deceased
    Who is next in line
    Who is the default
    Is anyone to be specifically excluded
    Special conditions
    Choosing Trustees
    Complete
    {productionForm}
    Draft Trust created ready for signing.
    Complete
  • **Where we are now**

    Ensuring the Trust and the Trustees are ready to protect and provide for the policy holders loved ones.
  • STAGE 3

  • {productionForm}
    Genie sent Trust to policy holder(s) for signing
    Complete
    {productionForm}
    Genie introduction and confirmation of support for Trustees
    In Progress

    No of days to this point: {daysIn}

  • NEXT STEPS FOR (YOU) TRUSTEES

    Finalising the Trust and supporting the Trustees
  • STAGE 4

  • {digital}
    Genie to send Trust to Trustee for signing
    In Progress
     
    Trustee creates ‘Trustee Genie’ account
    Pending
     
    Genie stores Trustee Support Pack to ‘Trustee Genie’ account
    Pending
  • {physical call}
    Trustees Welcome and Support Call
    Pending
     
    Genie to send Trust to Trustee for signing
    In Progress
     
    Trustee creates ‘Trustee Genie’ account
    Pending
  • FINAL STEPS

    Registering the Trust
  • STAGE 5

  •  
    Genie sends signed Trust to Policy Holders secure My Genie Vault.
    Pending
     
    Genie sends digitally signed Trust to the life insurance company for registration
    Pending
  • ONGOING SUPPORT

    Protecting Long Term Objectives and Future Proofing
  • STAGE 6

  •  
    Optional: Policy Holder connects their My Genie account to Trustee Genie accounts.
    Pending
     
    Policy Holder sets a review date with Genie to check for changes or updates.
    Pending
     
    Genie checks in with Trustee.
    Pending
  • {physical}Submitting your Details:
    If you are happy to be a Trustee and with the Timeline, it’s time to submit your details.

    Important: You will not officially become a Trustee until the Trust has been signed by both the Trustees and the life insurance policy holders.

  • {digital}Ok, on behalf of myself and {settlorName}, thank you so much for completing this process. I hope you’ve found it informative, supportive, and that it has shown just how important your role as a Trustee is.

    By agreeing to be a Trustee, you’re helping {settlorName} protect their loved ones and ensure their wishes are carried out with certainty.

    If you are happy with the timeline, next steps and to be a Trustee please click ‘Next’ for a final message from me and the submission page.

  • {digital}Genie

    Almost time to say goodbye for now,

    I will say hello again when you create your Trustee Genie account and just in case you were in any doubt,

    there is absolutely no cost for your Trustee Genie account or for having me on your team now or in the future.

    I have promised {settlorName} that as long as you are happy for me to support you, I will be delighted to be on your team without any obligation.

    Can I double check this is ok with you?

  • {digital}Registering for a Trustee Genie Account
    With a Trustee Genie account, you will have access to the Life Insurance information, the Trust details and tailored Trustee Support. Trustee Genie is a private digital account provided as part of the policy holders Life Insurance with Purpose plan and is provided to Trustees without cost or obligation.

  • {digital}{13.0.1}Are you happy for Genie to continue supporting you via your Trustee Genie account?*
  • {digital 13.0.1=Yes}That’s excellent, thank you.

  • {digital 13.0.1=No}That’s fine, not everyone needs my help but if you ever change your mind, please feel free to reach out. However, in the meantime.

  • We’ve spent this time focusing on the thoughtful steps {settlorName} {verbHas} taken to protect their loved ones, and how much you’re helping them.

    And here at Genie – we are trying to change the world – just a little bit!

    Putting a life insurance policy in trust used to be difficult. You either had to pay a solicitor or try and work out how to do it yourself...

    But the biggest problem I hear from advisers is that whilst most of them wanted their client’s policies in trust - they didn't have the time or expertise to help make it happen, so people just didn’t get the help they should have.

    We’ve fixed that and thousands of policyholders are using Genie every month to put their policies in trust.

    As a Trustee, you are entitled to your own Free Life Insurance Trust…

    …of course, it only relevant if you have a life insurance policy.

    If you do have a policy that you now think should go into trust, please let me help.

    We need to check it can go in trust, of course, but 99% can so, to tick this box, we ask the same people who helped set up the policy for this trust to give you a call to check your policy. It takes no time at all and then you can set up your trust for free.

    They even check if you can get it cheaper or help with setting up more cover, so it’s a win win for our Trustees…

  • {digital 13.0.1=Yes}As part of your team, I can help:

  • {digital 13.0.1=No}Whilst I understand that you don’t need a Trustee Genie account I could still help:

  • If you already have life insurance:

    I can arrange for someone to help you set up your own ‘My Genie’ account so that you can enjoy the same peace of mind as {settlorName} in knowing that your Purpose for life insurance and your wishes for your loved ones are secure. If your life insurance isn’t already in Trust, we can create one.

    Not Sure?

    If like {settlorName} you want to check first that a My Genie account and a Trust would benefit you and your life insurance policy, I can arrange that for you, it only take about 2 minutes.

    If you’d rather speak to someone directly, I can arrange for someone to give you a call.

    If you don’t have life insurance or think that what you have could do with a review:

    I can show you who arranged life insurance for {settlorName}

    and sponsored their free My Genie account and put you in touch with them.

     

    How would you like me to help?

  • {digital}{13.0.2 Option 4}Can I help?*
  • We will arrange for {ReferringPartner} to contact you. They typically respond to requests from Genie on the same day, unless you like to specify a preferred day or time for their call?*
  • What is your preferred date?*
     / /
  • {digital}{13.0.2 Option 2}Would you like a personal assessment on whether your own life insurance is already certain to deliver on the purpose you have for it. Takes 2 – 4 minutes?*
  • {digital}{13.0.2 Option 1}Would you like more information on having your own ‘My Genie’ account and creating a Life Insurance Trust?*
  • 13.0.2 Any Yes
  • 13.0.2 Any Maybe
  • 13.0.2 All No
  • {digital 13.0.1=Yes any 13.0.2=yes}

    Ok, that’s great,

    I have made a note and will take care of that for you, but before I do,

    let’s move on and submit your details as a Trustee for {settlorName} life insurance Trust.

  • {digital 13.0.1=Yes any 13.0.2<>yes=maybe}

    Ok, that’s great,

    I have made a note, and we can look again at another time from your Trustee Genie account.

    For now, let’s move on and submit your details as a Trustee for {settlorName}'s life insurance Trust.

  • {digital 13.0.1=Yes all 13.0.2=no}

    Ok, that’s great,

    I hope you don’t mind me asking and making sure.

    If you do ever want to look into things for yourself, I will be able to help you from your Trustee Genie account.

  • {digital 13.0.1=no any 13.0.2=yes}

    Ok, that’s great,

    I have made a note and will take care of that for you, but before I do,

    let’s move on and submit your details as a Trustee for {settlorName}'s life insurance Trust.

  • Ok, that’s great,

    I have made a note, and we can look again at another time.

    For now, let’s move on and submit your details as a Trustee for {settlorName}'s life insurance Trust.

  • {digital 13.0.1=Yes all 13.0.2=no}

    Ok, that’s great,

    I hope you don’t mind me asking and making sure.

    If you do ever want to look into things for yourself, please feel free to reach out.

    For now, let’s move on and submit your details as a Trustee for {settlorName}'s life insurance Trust.

  • {digital}Genie

    So that’s it,

    once you press ‘Submit my Details’ we are all done setting you up ready to be a Trustee for {settlorName}'s life insurance Trust

    and once again on behalf myself and {settlorName}

    Thank You!

  • {digital}You have now completed this Trustee introduction process, and your information and answers are ready to be submitted.

    Next steps:

    If you haven’t received one already, please look out for the email asking you to sign the Trust – please check your spam folder.

    If you requested a ‘Trustee Genie’ account to support you in your role, you will be sent an email with a link for you to register.

  • {13.0.2 Any Yes}Also,

    I haven’t forgotten that:

  • {13.0.2 Any Yes}{13.0.2 Opt 1=Yes}you wanted to check out a ‘My Genie’ account for yourself and your life insurance.

  • {13.0.2 Any Yes}{13.0.2 Opt 2=Yes}you wanted to check’ to see if a Trust and a My Genie account is a good idea for you

  • {13.0.2 Any Yes}{13.0.2 Opt 4=Yes}I am going to show you who arranged {settlorName}'s life insurance and sponsored their ‘My Genie’ and put you in touch with them.

  • {digital}We can jump onto that straight away after you have submitted your details for {settlorName}'s Trust

  • {physical}Genie

    You’ll have noticed that one of the next steps for you is your Trustee Welcome and Support Call.

    On this call, we’ll explain what {settlorName} would like to happen with their Trust

    We will also make sure your Trustee Genie account is set up exactly as you need it.

    But first

    If you are happy with the timeline and next steps please click ‘Submit your details’

    I will then take you to the Trustee Welcome and Support Call booking page.

    Its quick and easy and I will guide you through it.

  • Next Step
  • Should be Empty: