Digital Marketing Assessment.
(Free Video Tour Upon Completion of Form)
Business Health Assessment
Find out whats working and whats not.
Rank the Profitability of each service (Low, Medium, or High)
Rows
Low
Medium
High
N/A
General Group classes
Speciality Group classes
Personal training
Nutrition
Open Gym
Physical Products
Online Products or Services
Rank the Revenue of each service (Low, Medium, or High)
Rows
Low
Medium
High
General Group classes
Speciality Group classes(EX:Prenatal)
Online classes
Personal training
Nutrition
Open Gym
Which two factors are limiting the MOST growth right now. (Check up to two factors.)
Rows
Check
Space/Size
Total Employees
Client acquisition (Not enough people joining)
Client Churn (Too many people leaving)
Other
Which of these services has the most potential for growth?
Rows
This One!
Group classes
Speciality Group classes
Personal training
Nutrition
Open Gym
Physical Products
Online Products or services
How has business growth been over the last 3 months?
Please Select
Growing
Declining
Steady
How has business growth been over the last Year?
Please Select
Growing
Declining
Steady
How much revenue does an average client generate before they leave forever?(Average Life Time Value)
How many months do clients stay before they leave permanently?
Customer Acquisition
How people arrive at your store?
How do you acquire customers?(If you don't track this data, make your best guess.)
Rows
0%
10%-40%
41%-70%
71%-90%
90%-100%
We don't use this
Social Media
Paid Ads
Word of Mouth
Business Referrals
Website consultations
Phone calls
Organic Search (Example google or bing)
Email lists
Cold Outreach
Other
Which parts of the sales process are the most difficult for your team?
Closing
Consultation sign ups
Prospecting
Show Rate
Other
Do you struggle to get a full show rate at your events?
Yes
No
Other
Do you struggle to get a full show rate at your consultations?
Yes
No
Other
Customer Satisfaction
Do you have a structured system for getting customer reviews?
No if they like our service then they'll let us know.
Yes we give rewards for reviews!
Other
How satisfied are your customers?
Worst
1
2
3
4
5
6
Best
7
1 is Worst, 7 is Best
What do you give customers for free?(Ex:Lead magnets)
What specific service do your customers always talk about loving? (Example: Everyone always talks about how great our nutrition group classes are!)
Technical Inventory
Have you worked with a outsourced digital marketing team before?
Yes, they were great!
Yes, but im not sure what they acomplished.
Yes, but it lost me money.
No
Do you have google analytics set up on your site?
Yes
No
We have another software for tracking our site.
How involved are you with managing your website?
I made it myself and I know it inside and out!
I made it myself and am still largely confused on its ins and outs.
We hired someone to make it and are still in contact.
We hired someone to make it and are not still in contact.
Its complicated...
Which Social Media tools do you use?
Instagram
FaceBook
TikTok
Twitter/X
Linkeden
Youtube
Other
What is your marketing budget?
<500$
500$-1000$
1000$-5000$
5000$-10,000$
10,000$-25,000$
What system is used to process payments?(EX:Stripe)
Additional Notes
Name
First Name
Last Name
Phone Number
Please enter a valid phone number.
Format: (000) 000-0000.
Email
example@example.com
Appointment
Appointment Location (All appointments should ideally be scheduled at your location, in order to properly assess gym space.)
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