Here are some best practices in writing the article.
- Always write in the third person. Use pronouns such as he, she, they, or them and avoid using first-person pronouns such as I or we.
- Keep content to about 300 words. Short articles are easier to read and understand. If you need to add more details, provide a link or attach supporting materials.
- Include a call to action when it’s appropriate. Encourage readers to do something (e.g., submit a nomination, RSVP, click a link, or read a related PDF).
- Craft concise titles. Aim for about 70 characters or fewer, focusing on the most essential information. Added details can be included in the article. For example:
- Original (208 characters): Happy Retirement! Whitney Williams, Principal and Program Administrator of Parents as Teachers New Castle County, Bids an Emotional and Sentimental Thank You and Farewell for Now to Program Staff and Partners
- Revised (60 characters): Happy Retirement! Whitney Williams Bids a Heartfelt Farewell
- Use exclamation points sparingly. Stick to one exclamation point when emphasis is needed. Using too many can make the copy appear informal or unprofessional, so save exclamation points for moments that truly deserve excitement.
- Photos work best when the filenames start with a number that represents the order they appear in your article along with a short title like:
- 1-Dr-Burton-Headshot.jpg
- 2-New-Health-Center-Opening.jpg