How will you use AI for marketing?

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Let's start with the easy questions* This question is required.

First Name

Last Name

Please enter your email

2

A client wants to launch a new product targeting Gen Z. You have one week to prepare a campaign. What do you prioritize first?* This question is required.

Understanding the product’s unique features

Researching Gen Z’s preferences and online behavior

Developing a bold, creative concept

Running data analytics to predict campaign success

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1A

4

1B

5

1C

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1D

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Which of these ad copy headlines is more likely to be generated by AI?* This question is required.

“Say Goodbye to Stress: Try Our Product Today!”

“Experience the Change You’ve Been Waiting For”

“Unlock a New World of Productivity with One Click”

“Our Secret Sauce to Instant Happiness!”

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2A

9

2B

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2C

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2D

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What’s your go-to approach for A/B testing a digital campaign?* This question is required.

Trust your instincts and run a test on creative design

Let AI create and optimize multiple variations for you

Combine AI insights with personal expertise to create test scenarios

Skip A/B testing—you already know what will work

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3A

14

3B

15

3C

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3D

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You’ve got $10,000 and 48 hours to execute a digital ad campaign. How do you allocate the budget?* This question is required.

Spend most on creative content and hire a designer

Use AI to optimize ad placements for the best ROI

Invest in influencer partnerships to maximize reach

Balance creative efforts with AI-driven data analytics

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4A

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4B

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4C

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4D

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Which advantage do marketers have over AI in storytelling?* This question is required.

Processing large amounts of customer data quickly

Understanding the emotions and culture behind a story

Automating personalization for millions of customers

Scaling a story across multiple channels seamlessly

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5A

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5B

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5C

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5D

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An AI tool suggests a new campaign strategy, but your gut says it’s risky. What do you do?* This question is required.

Trust the AI—it’s data-driven and logical

Go with your instincts and propose a different approach

Combine AI’s insights with your experience to create a hybrid solution

Seek validation from your team before making a decision

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6A

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6B

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6C

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6D

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AI might outperform humans in all of these areas except:* This question is required.

Predicting customer trends based on historical data

Crafting empathetic, culturally nuanced storytelling

Automating ad bidding for optimal budget allocation

Analyzing campaign performance in real-time

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7A

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7B

35

7C

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7D

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When brainstorming ideas for a creative campaign, you:* This question is required.

Generate ideas based on personal experiences and trends

Use AI tools to create a list of possible directions

Rely on team collaboration and human imagination

Combine AI suggestions with your own original ideas

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8A

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8B

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8C

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8D

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What’s a key challenge AI faces in integrated marketing campaigns?* This question is required.

Managing cross-channel execution effectively

Interpreting and applying cultural nuances in campaigns

Generating relevant ad copy quickly and at scale

Analyzing customer data to target specific audiences

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9A

44

9B

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9C

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9D

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AI suggests optimizing your website with generic keywords for faster results, but you believe niche, long-tail keywords are better. What’s your move?* This question is required.

Stick with long-tail keywords—you know your audience better

Follow AI’s advice—quick wins are better for ROI

Test both approaches to see which performs better

Combine long-tail keywords with AI-optimized generic ones for a balanced strategy

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10A

49

10B

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10C

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10D

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A

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B

54

C

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D

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You are the Creative Visionary!You’re a master of intuition, storytelling, and emotion. You thrive on creativity and big ideas, bringing the human touch to every campaign. While AI might impress with speed, it can’t compete with your ability to connect deeply with an audience. Your motto? “Data can guide, but creativity inspires.”

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You are the Data-Driven Strategist!You live by numbers, insights, and algorithms. AI is your best friend, giving you the edge in precision and efficiency. You value logic over gut feelings and are always looking for ways to optimize and predict success. Your motto? “In data we trust.”

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You are the Hybrid Innovator!You seamlessly balance the best of both worlds—data-driven insights and human creativity. You believe in blending AI’s power with your own expertise to build smarter, more effective campaigns. Your motto? “Collaboration is key—human and AI are better together.”

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You are the AI Whisperer!You know exactly how to get the most out of AI tools, seeing them not as a replacement but as an extension of your capabilities. You lead with strategy and let AI handle the heavy lifting while you fine-tune the results. Your motto? “Let AI work smart, so I can think big.”

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